There’s more to emailing than broadcasting out to a static email list. HubSpot gives you the tools to actually attract new subscribers.
No more exporting and merging data. With HubSpot, email metrics are fully integrated into the rest of your marketing analytics.
Segment your lists based on up to 1000 different criteria and personalize everything about your emails from sender to message.
Targeted email marketing increases click-through rates by nearly 3x. Without leaving HubSpot you can segment your list, remove duplicates, and even add personalization to make your emails more relevant.
From the sender to the message to your call-to-action buttons, you can personalize nearly every part of your emails with HubSpot.
Dynamically change your email content, including images, text and CTAs based on the recipient’s past behavior and patterned interests.
Never touch a CSV file again. The contacts database allows you to easily segment on any criteria and automatically dedupe your lists.
You shouldn’t have to put on battle gear to get your email to look just right. HubSpot makes email layout easier. Build your content, preview it live, and feel confident before you send.
Create templates in moments without needing code or find templates in the template marketplace that have performed well for other businesses.
HubSpot landing pages are as simple to build as the emails themselves, and can help you convert more subscribers into leads and customers.
There are more than 30 different types of inboxes out there. With HubSpot you can preview your email across all of them before hitting send.
Organize, schedule, and publish content in one place. The Calendar allows you to coordinate your campaigns across your blog, landing pages, email, and social channels.
Visualize all of your content on one screen to organize and plan different marketing promotions. Decide which marketing channels to use and manage them right from your calendar.
Use the calendar as your home base for your next campaign. Color code content by campaign and identify your marketing channels with individual icons.
Coordinate with the rest of your team by assigning tasks to other contributors. Collaborate on your content and delegate tasks for offline marketing campaigns to others on your team.
At the enterprise level, a/b test your emails to make meaningful improvements to your strategy.
Get analytics for each email and see who took action not just how many clicks you generated.
See how many customers your emails generated versus other marketing channels.
“By using HubSpot, we are able to better segment and target our communications. In addition to dividing by industry, which is crucial for us, we are also now segmenting and targeting communications by behavior.