There’s more to emailing than broadcasting out to a static email list. HubSpot gives you the tools to actually attract new subscribers.
No more exporting and merging data. With HubSpot, email metrics are fully integrated into the rest of your marketing analytics.
Segment your lists based on up to 1000 different criteria and personalize everything about your emails from sender to message.
Targeted email marketing increases click-through rates by nearly 3x. Without leaving HubSpot you can segment your list, remove duplicates, and even add personalization to make your emails more relevant.
From the sender to the message to your call-to-action buttons, you can personalize nearly every part of your emails with HubSpot.
Dynamically change your email content, including images, text and CTAs based on the recipient’s past behavior and patterned interests.
Never touch a CSV file again. The contacts database allows you to easily segment on any criteria and automatically dedupe your lists.
You shouldn’t have to put on battle gear to get your email to look just right. HubSpot makes email layout easier. Build your content, preview it live, and feel confident before you send.
Create templates in moments without needing code or find templates in the marketplace that have performed well for other businesses.
Optimize your emails while you are creating them. HubSpot shows you best practices for emails with timing and deliverability suggestions.
There are more than 30 different types of inboxes out there. With HubSpot you can preview your email across all of them before hitting send.
Visualize all of your content on one screen to organize and plan different marketing promotions. Decide which marketing channels to use and manage them right from your calendar.
Use the calendar as your home base for your next campaign. Color code content by campaign and identify your marketing channels with individual icons.
Coordinate with the rest of your team by assigning tasks to other contributors. Collaborate on your content and delegate tasks for offline marketing campaigns to others.
Too often email exists in a silo away from the rest of your marketing efforts. With HubSpot all of your marketing channels are measured together, so you can see what’s driving conversions.
At the enterprise level, a/b test your emails to make meaningful improvements to your strategy.
Get analytics for each email and see who took action not just how many clicks you generated.
See how many customers your emails generated versus other marketing channels.
You need a way to send messages, such as account updates, commerce receipts, and terms of service changes to your customers. HubSpot transactional email enables you to send relationship-based messages with full engagement tracking all in one common interface.
Track the performance of your transactional email with a thorough understanding of emails delivered, clicks, opens, bounces, and more.
Easily integrate with our SMTP Transactional API and automatically send email receipts, account updates, and other system emails.
Establish and maintain your own email sending reputation and enhanced deliverability with a dedicated IP for sending all transactional messages.
“By using HubSpot, we are able to better segment and target our communications. In addition to dividing by industry, which is crucial for us, we are also now segmenting and targeting communications by behavior.