IVT, a Swedish based company, is one of the leading heat pump manufacturers and energy solution designers in Europe. Poor economic conditions resulted in tough trading conditions and Cai Essén, Country Manager for IVT Sweden, decided to look for innovative ways to boost sales. After learning about inbound marketing from their partner Zooma, he decided to try HubSpot's software. Initially, key internal stakeholders doubted that inbound marketing was the right way to spend their marketing budget. But after generating a 5x increase in leads in their first 5 weeks, which represents a revenue opportunity of 0.5billion SEK, they soon changed their minds. While it’s still early days for IVT on their inbound journey, the results to date show huge promise. Cai says “Inbound marketing is no magic, just a proven way of working and you get more leads, end of story.”
Increase in leads in first 5 weeks
Billion SEK annual revenue opportunity from new leads
IVT, a Swedish based company, is one of the leading heat pump manufacturers and energy solution designers in Europe. IVT products can operate using geothermal heat, obtained from the ground or sea, as well as outside air, in air to water, or air to air solutions. Sweden leads the way, when it comes to using heat pumps and the company enjoys a leading market position both in Sweden and in Europe by offering the widest range of electric heat pumps.
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