Conversion Rate Optimization (CRO)
- More than one in three marketing leaders cite conversion rates as a top KPI that they prioritize tracking (HubSpot State of Marketing Report, 2023).
- Nearly two out of three marketers report that their average landing page conversion rate is less than 10% (HubSpot State of Marketing Report, 2023).
- The average website has a bounce rate of 37% and an SEO click-through rate of 13% (HubSpot State of Marketing Report, 2023).
- 70% of marketers believe that A/B testing is essential to boost conversion rates (ZipDo Essential A/B Testing Statistics, 2023).
- The average conversion rate across all e-commerce sites is under 2% (Statista, 2023).
- Conversion rates are highest for health and beauty online shopping at 2.7% and lowest for luxury handbags at just 0.4% (Statista, 2023).
- Email marketing is one of the most effective channels for driving conversions, with a 2.8% conversion rate for B2C brands and a 2.4% conversion rate for B2Bs (FirstPageSage, 2023).
Mobile Search
- Younger users prefer mobile search to desktop, with 80% of Gen Z and 62% of millennials reporting primarily using mobile search (HubSpot State of Marketing Report, 2023).
- Most marketers report that mobile devices were responsible for more than half of their annual traffic (HubSpot State of Marketing Report, 2023).
- The average U.S. household had 22 connected devices in 2022 (Deloitte, 2022).
- Google accounts for over 95% of global mobile search market share (StatCounter, 2023).
- Mobile advertising spending is projected to reach nearly $400 billion by 2024 (Statista, 2023).
Social Media Statistics