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Best Email Marketing Tools of 2024

Choosing the best email marketing tool is an important, but time consuming process.

Our expert research team put in hours of work comparing the top 5 email marketing tools in their field to bring you the best, most up to date information regarding email marketing.

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Overview

An email marketing tool is a software or platform that helps businesses create, send, and track email campaigns. These tools can help improve communication with customers, generate leads, and ultimately increase revenue for businesses.

Top 5 Free Email Marketing Tools

Feature HubSpot Mailerlite SendGrid ConvertKit Mailchimp
Pricing
Get Started Free
Get Started Free
Get Started Free
Get Started Free
Get Started Free
# of Contacts
1,000,000
1,000
2,000
1,000
500
Template Library
Bulk Emails
Drag & Drop Editor
Mobile Optimization
Powered by CRM data
Check out other comparisons
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HubSpot’s email marketing software is part of Marketing Hub, and you can get started with it for free. If you’re looking for more advanced features to help automate and scale your marketing operations, HubSpot also offers premium features with the paid editions of Marketing Hub.

With HubSpot’s free email marketing tools, you can design and send professional emails independently, and optimize to improve performance. Since it’s powered by your HubSpot Smart CRM database, you know the data you’re using to customize your emails is accurate.

HubSpot is a leading customer platform that offers a suite of software products and tools designed to help businesses manage and grow their marketing, sales, and customer service efforts.

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Top Features to Consider

When choosing the right tools for email marketing,  you should take the following criteria into consideration.

Bulk Emails

A mass email service helps you reach a large audience and nurture them one email at a time.

What Sets HubSpot Apart:

  • With HubSpot, you can create, customize, and optimize your emails without coding or design experience. You can send up to 2,000 emails monthly.

  • Utilizing bulk email provides visibility into metrics without the need for manual analysis, which allows you to automatically monitor the number of recipients, open rates, which buttons or links were clicked and time spent on reading the email.

SalesHub_Paid-meetings_with frame
Marketing Hub customers see an average increase of 129% in inbound leads after 12 months.  (HubSpot ROI Report)
2023_SalesHub_Meeting_Scheduler1
Marketing Hub customers see their email click-through rate increase 121% on average after 12 months.  (HubSpot ROI Report)

Drag & Drop Editor

Drag and drop design editors allow you to create by dragging and dropping your own content into premade templates and content blocks.

What Sets HubSpot Apart:

  • HubSpot's drag and drop email editor provides an intuitive interface to scale your email marketing efforts for your business. 

  • Save time with the marketer-friendly drag and drop email builder interface that doesn’t require designers or developers to look professional

CRM Connection

HubSpot’s free email hosting tools are built on top of a CRM, your emails will always be powered effortlessly by your customer data, resulting in more relevant, well-timed emails.

What Sets HubSpot Apart:

  • Email marketing management in HubSpot is built on the HubSpot Smart CRM platform, so your emails will always be powered effortlessly by your customer data.

  • Your CRM stores all the information you have on your customers, including past purchases, location, and interests, which is essential for segmenting email lists.

2023_SalesHub_Conversation_Intelligence3 (1)
Marketing Hub customers from regions around the globe see their email click-through rate increase by 77% or more after 12 months. (HubSpot ROI Report)

Summary

Email marketing provides the opportunity to establish and maintain connections with prospects, current customers, and former clients. By reaching out to them in their email inbox, you can communicate with them at a time that suits them best.

Leverage HubSpot’s free email marketing tools to send personalized emails at scale, A/B test campaigns, and use drag-and-drop templates to create branded emails.

Get started free

Calculate Your ROI with HubSpot

Calculate the return on investment (ROI) you could experience with HubSpot products using our free and easy-to-use ROI Calculator. You can also calculate the total cost of ownership (TCO) of your HubSpot software based on aggregated data from 177,000+ HubSpot customers globally.

Calculate Your Return Calculate Your Total Cost

Marketing Software That Grows With You

Start with free tools and upgrade as you grow, or hit the ground running with one of our premium editions.

Explore free tools Explore premium editions

For more information on other solution’s pricing, visit their pricing pages:

Mailerlite pricing page

SendGrid pricing page

ConvertKit pricing page

Mailchimp pricing page

What are customers saying?

HubSpot Marketing Hub received G2's top 100 Best Software Products & Highest Satisfaction Products 2023
HubSpot was recognized as a leader on Gartner's 2022 B2B Marketing Automation Magic Quadrant.

    We were looking for a solution, but we imagined a simple database, possibly with integration with some email marketing systems. Sinfonialab [a HubSpot Solutions Partner] offered us so much more. HubSpot allows us to manage our activities in a single platform, integrating lead generation with services ranging from email marketing to paid advertising.

    Giulia Sicurella

    Marketing Coordinator

    GRAPHISOFT

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    Read the case study

    HubSpot is trusted by over 177,000 businesses in more than 120 countries.

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      Use HubSpot Email Marketing tools to generate leads, connect with your customers, increase brand awareness, and promote your business.

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