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HubSpot vs Mailchimp

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Why choose HubSpot?

Generate more leads

107%

After 6 months, HubSpot Marketing Hub customers see a 107% increase in inbound leads1

Connect your tech stack

79%

79% of HubSpot users say it improved their ability to create a single source of truth and centralize their data all in one place1

See the full customer journey

70%

70% of marketers using HubSpot say it improved their ability to understand and optimize the customer journey1

Customers who made the switch from Mailchimp to HubSpot
  • combinedarmslogo
  • TutorOcean
  • Software2
  • Kinsta

  • I’ve never seen such significant percentage increases in an organization’s metrics before. It was so staggering that I had to double- and triple-check our numbers. How often do you see an 11,000% increase in emails opened, or a 29,000% increase in emails sent, or a 1,500% increase in Twitter followers – all in one year? That’s the power of HubSpot, and we’re using this power for social good.

    Mike Hutchings

    Chief Development Officer

    Combined Arms

  • It wasn’t as difficult as you might think. HubSpot CRM is very import friendly, so bringing in data from Mailchimp, and even our proprietary system, wasn’t that hard. We migrated about 15,000 contacts from other platforms and, after a few tests, we were confident to proceed. It only took a day or two.

    Nathan Bliss

    Chief Sales Officer

    Kinsta

  • HubSpot was the only platform in the marketplace that was easy to implement and use. It also allowed us to see the entire customer journey from start to finish and gave us a full view of how customers engaged with us at every touchpoint.

    Marcus Conway

    Senior Vice President

    Software2

  • We ultimately chose HubSpot because it's easy to set up and train internal users. It also came with a lot of out-of-box functionality that we could use from day one, including live chat, landing pages, and the ability to create website sub-domains for marketing campaigns. HubSpot connected our core internal workflows between sales, marketing and support into one. It’s a budget friendly option that can scale with us at an unbelievably fair price—and our non-technical team members find it super easy to use!

    Joanna Huang

    Marketing Communications Strategist

    TutorOcean

What makes HubSpot different?
Content remix image

Generate more leads

Mailchimp works great for email marketing, but HubSpot takes it further. HubSpot powers your entire marketing funnel with lead generation tools like ads, live chat, messaging, and more. Moreover, HubSpot’s advanced AI features, such as social agent, content agent, and content remix, amplify your reach and better drive demand.

Contact Record

Connect your tech stack

Mailchimp is often one of many front office tools that businesses cobble together - resulting in fragmented data, inefficient processes, and wasted resources. With HubSpot, you can consolidate your disconnected marketing, sales, and service solutions onto one, unified platform built around a smart CRM with an integrated view of the customer.

advanced marketing reporting

See the full customer journey

Mailchimp offers limited visibility outside of your email marketing touchpoints and lacks comprehensive reporting. HubSpot helps you optimize your customer journeys and improve your marketing effectiveness with campaign reports, customer journey analytics, revenue attribution, and more. Plus, custom reports and dashboards combine data from across your front office to enhance business decision making and cross-department collaboration. 

  • g2 leader marketing hub summer 24
  • g2 best usability marketing summer 24
  • g2 best relationship marketing hub summer 24
  • g2 top 100 highest satisfaction 2024
  • g2 top 100 product 2024
  • TrustRadius Buyers Choice 2025
  • forbes best crm 2024

Compare HubSpot & Mailchimp

Get our PDF guide that breaks down the features, benefits, and differences between HubSpot and Mailchimp.

2023_MarketingHub_Blog-Feb-13-2024-06-55-59-9161-PM

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HubSpot vs Mailchimp FAQ

HubSpot for Marketers is a complete marketing solution that unites the power of content marketing with world-class lead generation and marketing automation tools. It includes all the capabilities of HubSpot Marketing Hub and HubSpot Content Hub.

HubSpot was named the #1 Marketing Product for small business, mid-market, and enterprise companies on G2 in 2024. Some HubSpot advantages include:

  • More advanced marketing 
    • More marketing channels
    • Better automation across the front office
    • Industry-leading AI with Breeze copilot and agents
  • More unified platform
    • Full customer journey visibility
    • More granular segmentation for deeper personalization
    • Improved efficiency through tech stack consolidation
  • More scalable and customizable
    • 1,700+ pre-built integrations
    • Supports large teams and high-volume sending
    • Deep customization through custom objects, properties, permissions, and more

HubSpot's customer platform is purpose-built to fuel your business growth efficiently, with seamless onboarding, customization, and scalability. Its user-friendly interface, integration capabilities, automation features, and advanced analytics make it a comprehensive solution supporting your journey to success.

HubSpot helps teams attract more leads, better nurture prospects, and manage their customer relationships more effectively — all on one connected platform with transparent pricing.

Mailchimp may offer a lower list price, but many customers find they can lower their total tech spend by consolidating their tools with HubSpot.

HubSpot offers unique marketing features like ad management, blogs, lead scoring, social agent, content agent, content remix, and more that Mailchimp does not have.

Moreover, HubSpot offers sales, service, content management, commerce, data management, and data enrichment capabilities that Mailchimp lacks through our Sales Hub, Service Hub, Content Hub, Commerce Hub, Operations Hub, and Breeze Intelligence products respectively.

HubSpot’s offers extensive customization using custom objects, properties, and associations to align with your data needs. Create default spaces to fit your team's requirements, configure crucial elements like contact records, and use extensions to create new UI elements. This flexibility ensures HubSpot's platform meets your specific business demands. More info here.

Yes, HubSpot includes customizable reports, interactive dashboards, advanced analytics, attribution tracking, and marketing performance monitoring - all of which facilitate better data-driven decision making, strategy development, and marketing optimization.

HubSpot prioritizes customer data security with strong data encryption, compliance, regular audits, role-based permissions, and strict password policies. With a robust disaster recovery plan and secure cloud infrastructure, HubSpot provides ongoing monitoring and enhancement of its security measures.

HubSpot's marketplace of 1,700+ apps can connect your existing tools and help you find the right apps to grow your business (featured apps).

Yes, HubSpot offers a variety of advanced AI features to help you save time across your entire front office. Automate tasks and uncover valuable insights with Breeze Copilot, Agents, and features like content assistant, content remix, conversation intelligence, predictive forecasting, guided actions, and more. From creating content to streamlining processes and improving data analysis, Breeze, HubSpot's AI, gives you the competitive edge you need in today’s rapidly changing business environment.

Check out a few of the many customer stories below:

Customers adopt HubSpot quickly because it’s so easy to use and implement. 84% of HubSpot users are active in the product within 12 days (based on 2024 HubSpot customer data).

Attract more customers with HubSpot today!

Use HubSpot Marketing Hub to better generate leads, convert prospects, and nurture relationships today.

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1. HubSpot 2024 ROI Report