Logo - Full (Color) [Skip to content](https://www.hubspot.com#global-nav-main-content) - English Select a language - [日本語](#) - [Deutsch](#) - [English](#) - [Español](#) - [Português](#) - [Français](#) - High Contrast - [Customer Support](https://help.hubspot.com/) - [Contact Sales](https://offers.hubspot.com/contact-sales) - Close Search - [Log in](https://app.hubspot.com/login) - About About - [About Us](https://www.hubspot.com/our-story) - [Careers](https://www.hubspot.com/careers) - [Contact Us](https://www.hubspot.com/company/contact) - [Investor Relations](https://ir.hubspot.com/) - [Management Team](https://www.hubspot.com/company/management) Back [ ](https://www.hubspot.com/) Menu - Close Search - Products Products - ## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. [Free HubSpot CRM](https://www.hubspot.com/products/crm) [Overview of all products](https://www.hubspot.com/products/get-started) - ### Marketing Hub Marketing automation software [Free and premium plans](https://www.hubspot.com/products/marketing) - ### Sales Hub Sales software [Free and premium plans](https://www.hubspot.com/products/sales) - ### Service Hub Customer service software [Free and premium plans](https://www.hubspot.com/products/service) - ### Content Hub Content marketing software [Free and premium plans](https://www.hubspot.com/products/content) - ### Data Hub Data management software [Free and premium plans](https://www.hubspot.com/products/data) - ### Revenue Hub CPQ, billing, and payments software [Free and premium plans](https://www.hubspot.com/products/revenue) - ### Smart CRM AI-powered, flexible CRM software [Learn more](https://www.hubspot.com/products/crm/ai-crm) - ### Agent Hub Your central home for building and managing AI agents across the platform [Learn more](https://www.hubspot.com/products/artificial-intelligence) - ### Small Business Bundle The Starter edition of each product, built for startups and small businesses [Learn more](https://www.hubspot.com/products/crm/starter) - ### AEO (Beta) Answer engine optimization tools that track and improve your brand's visibility in AI results [Learn more](https://www.hubspot.com/products/aeo) - ### HubSpot Marketplace Connect your favorite apps to HubSpot [See all integrations](https://ecosystem.hubspot.com/marketplace/apps) - Solutions Solutions - By Use Case - By Team Size - Why HubSpot? - ## Marketing - ### [Generate leads](https://www.hubspot.com/use-case/generate-leads) Convert visitors into contacts for your database. - ### [Automate marketing](https://www.hubspot.com/use-case/automate-marketing) Create campaigns with automation and AI. - ## Sales - ### [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline) Generate a pipeline of high-quality prospects. - ### [Close deals](https://www.hubspot.com/use-case/close-more-deals) Streamline your process and close more deals faster. - ## Customer Service - ### [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support) Support customers at scale with AI and a help desk. - ### [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction) Identify opportunities to improve customer health. - ## Content - ### [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey) Easily craft content for your audience, with help from AI. - ### [Manage content](https://www.hubspot.com/use-case/manage-content) Organize, update, and distribute content in one place. - ## Startups & Small Businesses - ### [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers) Generate leads through content, AI, and automation. - ### [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster) Prospect smarter and automate payments. - ### [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data) Unify your team and data on one platform. - ## Artificial Intelligence - ### [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent) Scale customer service with an AI customer agent. - ### [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent) Identify and engage high-value leads with an AI prospecting agent. - ### [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent) Get instant answers about your customers with an AI data agent. ## By Team Size - ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) - ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) ## Why HubSpot? - ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) - ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) - ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - [Education Partner Program](https://academy.hubspot.com/education-partner-program) - [Startup Partner Program](https://www.hubspot.com/startups/partners) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding) - [Migration](https://www.hubspot.com/services/professional/migrations) - [Premium Support](https://www.hubspot.com/services/premium-support) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions) - Products Products - ## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. - [__Free HubSpot CRM__](https://www.hubspot.com/products/crm) - [__Overview of all products__](https://www.hubspot.com/products/get-started) - [ \ __Marketing Hub__ \ Marketing automation software](https://www.hubspot.com/products/marketing) - [ \ __Sales Hub__ \ Sales software](https://www.hubspot.com/products/sales) - [ \ __Service Hub__ \ Customer service software](https://www.hubspot.com/products/service) - [ \ __Content Hub__ \ Content marketing software](https://www.hubspot.com/products/content) - [ \ __Data Hub__ \ Data management software](https://www.hubspot.com/products/data) - [ \ __Revenue Hub__ \ CPQ, billing, and payments software](https://www.hubspot.com/products/revenue) - [ \ __Smart CRM__ \ AI-powered, flexible CRM software](https://www.hubspot.com/products/crm/ai-crm) - [ \ __Agent Hub__ \ Your central home for building and managing AI agents across the platform](https://www.hubspot.com/products/artificial-intelligence) - [ \ __Small Business Bundle__ \ The Starter edition of each product, built for startups and small businesses](https://www.hubspot.com/products/crm/starter) - [ \ __AEO (Beta)__ \ Answer engine optimization tools that track and improve your brand's visibility in AI results](https://www.hubspot.com/products/aeo) - [ \ __HubSpot Marketplace__ \ Connect your favorite apps to HubSpot](https://ecosystem.hubspot.com/marketplace/apps) - Solutions Solutions - By Use Case - ## Marketing - [Generate leads](https://www.hubspot.com/use-case/generate-leads) - [Automate marketing](https://www.hubspot.com/use-case/automate-marketing) - ## Sales - [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline) - [Close deals](https://www.hubspot.com/use-case/close-more-deals) - ## Customer Service - [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support) - [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction) - ## Content - [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey) - [Manage content](https://www.hubspot.com/use-case/manage-content) - ## Startups & Small Businesses - [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers) - [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster) - [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data) - ## Artificial Intelligence - [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent) - [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent) - [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent) - By Team Size - ## By Team Size -  ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) -  ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) - Why HubSpot? - ## Why HubSpot? -  ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) -  ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) -  ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - [Education Partner Program](https://academy.hubspot.com/education-partner-program) - [Startup Partner Program](https://www.hubspot.com/startups/partners) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding) - [Migration](https://www.hubspot.com/services/professional/migrations) - [Premium Support](https://www.hubspot.com/services/premium-support) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions) - About About - [About Us](https://www.hubspot.com/our-story) - [Careers](https://www.hubspot.com/careers) - [Contact Us](https://www.hubspot.com/company/contact) - [Investor Relations](https://ir.hubspot.com/) - [Management Team](https://www.hubspot.com/company/management) [Start free or get a demo](https://www.hubspot.com/products/get-started) [Log in](https://app.hubspot.com/login) - English Select a language - [日本語](#) - [Deutsch](#) - [English](#) - [Español](#) - [Português](#) - [Français](#) - High Contrast - [Customer Support](https://help.hubspot.com/) - [Contact Sales](https://offers.hubspot.com/contact-sales) # Technology Partner Resources Your home base for all technology partner resources. Learn how to better market, sell, and build in the HubSpot ecosystem. [Read the Technology Partner Program Guide Read through the Technology Partner Program Guide to discover the range of benefits available to technology partners.](https://www.hubspot.com/hubfs/technology-partner-enablement/hubspot-technology-partner-program-guide.pdf)  Menu Scroll Left Scroll Right - [Newsletter](https://www.hubspot.com#newsletter) - [Marketing](https://www.hubspot.com#marketing) - [Sales](https://www.hubspot.com#sales) - [Product](https://www.hubspot.com#product) - [Technology Partner Stories](https://www.hubspot.com#technology-partner-stories) - [Additional Resources](https://www.hubspot.com#additional-resources) - [Opportunities](https://www.hubspot.com#opportunities) - [Previous Events](https://www.hubspot.com#previous-events) - [Partner Survey](https://www.hubspot.com#partner-survey) - [FAQs](https://www.hubspot.com#widget_215234934448) ## Newsletter Subscribe to the Monthly Technology Partner Newsletter to stay up to date on important Technology Partner Program updates.  [Subscribe Now](https://offers.hubspot.com/app-partner-newsletter-signup) ## Marketing Resources designed to help you better drive awareness and adoption of your integration Previous Next -  ### Measuring partnership ROI Quantify the impact of your HubSpot integration and partnership so you can prove what's working, prioritize the right partnerships, and showcase results to your leadership team. This guide walks you through frameworks for tying installs to revenue retention, pipeline growth, and deal velocity. [View Now View Now](https://www.hubspot.com/hubfs/technology-partner-enablement/measuring-partnership-roi-framework.pdf) -  ### Marketplace review sourcing and management guide Reviews aren't just feedback — they're your most credible sales tool. This guide gives you a repeatable framework for sourcing, managing, and leveraging HubSpot Marketplace reviews, from timing your first ask to turning five-star moments into go-to-market fuel. [View Now](https://www.hubspot.com/hubfs/technology-partner-enablement/marketplace-review-sourcing-and-management-guide.pdf) -  ### Marketing your HubSpot integration: drive growth through the Better-Together approach Learn the strategies of how HubSpot's top-performing technology partners are marketing their apps to drive success in the ecosystem Watch on Demand -  ### Post-install excellence: converting installs to active users New installs of your app are high-intent prospects. Learn the best tactics to convert them into paying customers and active users Watch on Demand -  ### HubSpot technology partner marketing best practices View the deck of marketing best practices for HubSpot technology partners with real examples from top-performing partners [View Now](https://www.hubspot.com/hubfs/technology-partner-enablement/technology-partner-marketing-best-practices.pdf) ## Sales Resources designed to help your sales team close more deals faster Previous Next -  ### Integration customer onboarding guide Installs don't equal adoption — what happens after matters most. This guide walks you through post-install onboarding strategies, ready-to-use nurture templates, and proven tactics to get customers to their first "aha" moment fast. [View Now](https://www.hubspot.com/hubfs/technology-partner-enablement/integration-customer-onboarding-guide.pdf) -  ### HubSpot influenced revenue form This is a guide explaining HubSpot's Influenced Revenue Form to technology partners — covering how and when to submit referrals or deal influence claims, what documentation is required, and how approved submissions contribute to tier advancement within the Technology Partner Program [View Now](https://www.hubspot.com/hubfs/technology-partner-enablement/hubspot-influenced-revenue-form.pdf) -  ### HubSpot Technology Partner "Better Together" ICP and JVP Use this template to define your ideal customer profile (ICP) for your HubSpot integration and translate it into clear, consistent “Better Together” messaging. [View Now](https://www.hubspot.com/hubfs/hubspot-technology-partner-icp-and-jvp-template.pdf) -  ### Mastering the HubSpot integration sales story Learn the strategies and tactics to equip your sales team to sell faster, win more, and close bigger deals Watch on Demand -  ### HubSpot technology partner sales best practices View the deck of sales best practices for HubSpot Technology Partners with real examples from top-performing partners [View Now](https://www.hubspot.com/hubfs/technology-partner-enablement/technology-partner-sales-best-practices.pdf) ## Product  ### Deep integration strategy: why integration depth determines partnership success Learn how to build integrations that drive higher stickiness, usage, retention, and stellar reviews—not churn Watch on Demand  ### Measure your app's performance and address customer feedback Check the usage of your app, who's viewing your listing, how many installs you're driving, and so much more in your developer portal [Learn More](https://developers.hubspot.com/docs/apps/developer-platform/list-apps/measuring-app-performance) ## Technology Partner Stories Learn about success stories from Technology Partners and content around best practices.  ### By Enhancing their Integration, Hotjar Increases Installs and Retention Hotjar upgraded their HubSpot integration to attract new customers and improve customers' satisfaction. The higher quality integration has driven an increase in installs, usage, and retention of Hotjar customers. [Read more](https://www.hubspot.com/app-partner-case-studies/hotjar)  ### Scaling eCommerce Businesses: MakeWebBetter's Impact on the HubSpot Ecosystem MakeWebBetter is on a global mission to bolster business scalability. They have serviced over 17,500 users with their eCommerce integrations, helping them reach the Elite tier as a solutions partner. [Read more](https://www.hubspot.com/app-partner-case-studies/make-web-better)  ### SmartBug Shares How They Drive Over Six Figures in Pipeline Through Their Technology Partners SmartBug Media is an Elite solutions partner that has over 30 technology partners. They work closely with these partners to co-market and co-service. Learn how they select KPI technology partners, and how they have worked with CallRail to drive more revenue. [Read more](https://www.hubspot.com/app-partner-case-studies/callrail/smartbug)  ### Bayard Bradford Reaches Elite Tier and Accelerates Growth by Creating Datawarehouse.io App Business Bayard Bradford built an app business with rapidly growing revenues that drives more customers to their services. Their popular apps maintain an average review rating of 4.8 out of 5 stars, and combined with their services, enable their customers to excel. [Read more](https://www.hubspot.com/app-partner-case-studies/bayard-bradford)  ### By Building a Powerful Integration, CallRail Sees an Increase in Deal Size and Strong Customer Retention CallRail is one of the most popular calling apps in the HubSpot marketplace and they continue to grow by working closely with HubSpot's internal teams and Solutions Partners. [Read more](https://www.hubspot.com/app-partner-case-studies/callrail)  ### From App Studio to SaaS Success: hapily's Journey in the HubSpot Ecosystem Driven by the opportunity to extend a growing platform, hapily is thriving in the HubSpot ecosystem. [Read more](https://www.hubspot.com/app-partner-case-studies/hapily)  ### OrgChartHub Goes All in on HubSpot Partnerships and Sees Incredible Results OrgChartHub chose to exclusively build their apps for HubSpot. They have leveraged HubSpot's community and go-to-market teams to acquire new customers, build brand equity, and drive more active installs for their apps. [Read more](https://www.hubspot.com/app-partner-case-studies/orgcharthub)  ### When Growth is the Goal, Arrows puts a Focus on HubSpot Customers Through collaboration with HubSpot's go-to-market teams and creating content for the HubSpot community, Arrows has become one of the fastest growing apps on HubSpot's marketplace. [Read more](https://www.hubspot.com/app-partner-case-studies/arrows)  ### RollWorks Boosts Business by Investing in HubSpot Partnership By investing in HubSpot across their organization, RollWorks has generated leads, seen an increase in deal value, and boosted customer retention. [Read more](https://www.hubspot.com/app-partner-case-studies/Rollworks)  ### Aircall Acquires New Customers with HubSpot After Aircall chose to heavily invest in the HubSpot ecosystem, their solution became the most installed telephony integration. [Read more](https://www.hubspot.com/app-partner-case-studies/aircall)  ### How Aligning with HubSpot Led to a Deal Close Rate of 75% By partnering with HubSpot, QuotaPath has been able to win and close more deals faster, onboard customers more quickly, and build brand equity. [Read more](https://www.hubspot.com/app-partner-case-studies/quotapath) ## Additional Resources Review additional resources available to technology partners ### Review developer documentation Review HubSpot's API docs to learn more about what additional functionality you can incorporate into your integration, or browse [the forum](https://community.hubspot.com/t5/APIs-Integrations/bd-p/integrations) for answers to technical questions. [Review docs](https://developers.hubspot.com/docs/api/overview) ### Get certified in the HubSpot Marketplace Stand out in the HubSpot Marketplace and [build trust](https://developers.hubspot.com/blog/how-to-build-customer-trust-through-certification) and symbolize quality with prospective users of your app through app certification. [Get certified](https://developers.hubspot.com/docs/api/certification-requirements) ### Work with the Technology Partner Management Team Depending on your tier status in the Technology Partner Program, you will have access to the Technology Partner Management team or the Technology Partner Agent. Navigate to the partner section in your developer platform account for contact information. [View details](https://developers.hubspot.com/docs/api/measuring-app-performance#:~:text=App%20Partner%20Manager%3A,your%20App%20Partner%20Manager.) ### Work with Solutions Partners As a technology partner, working with HubSpot solutions partners can drive customer acquisition and retention. Learn about tactics that will help you be more successful in your collaborations with solutions partners. [](https://offers.hubspot.com/app-partner-playbook-for-solutions-partners) [Download the playbook](https://offers.hubspot.com/app-partner-playbook-for-solutions-partners) ## Opportunities More to come here!  ### Technology Partner Program Guide Start by bookmarking the Technology Partner Program Guide. It is an evergreen resource that contains the list of benefits available to HubSpot Technology Partners and the rules to unlock them. [Read the Guide Access the Guide](https://www.hubspot.com/hubfs/technology-partner-enablement/hubspot-technology-partner-program-guide.pdf)  ### Partner Growth Accelerator The Partner Growth Accelerator (PGA) is a live training program designed to enable solutions and technology partners to build joint go-to-market campaigns and unlock access to MDF. [Apply Now Apply to the Program Growth Accelerator](https://www.hubspot.com/partner-growth-accelerator-solutions-app) ## Previous Events Tune in to the recordings of industry experts and partners sharing actionable insights for SaaS leaders and partner professionals ### How to Get Executive Partnership Buy-In Learn how partnership leaders at Pendo, Okta and HubSpot are turning skeptical executives into ecosystem champions [Watch on Demand](https://offers.hubspot.com/how-to-get-executive-partnership-buy-in) ### The Upskill Imperative AI is automating the repetitive work of partner management. Learn what leaders at HubSpot, BlueThread, and Crossbeam are doing to future-proof their teams in the AI era. [Watch on demand](https://offers.hubspot.com/the-upskill-imperative-future-proofing-your-partnerships-team) ### The Solution x Tech Partner Activation Playbook Hear success stories from hapily and Kuno Creative on how to turn partnerships into revenue engines. [Watch on demand](https://offers.hubspot.com/the-solution-x-tech-partner-activation-playbook) ### AI and Automation for Partnership Success Partnership leaders from Euler, Crossbeam and Arrows talk about the strategies and tools to work smarter, scale faster, and drive better results. [Watch on demand](https://offers.hubspot.com/ai-and-automation-for-partnership-success) ### Using Crossbeam to Co-sell with Tech Partners Learn how Aircall is driving co-sell results with HubSpot using two-way data sharing [Watch on demand](https://offers.hubspot.com/using-crossbeam-to-cosell-with-tech-partners) ### Foundations for Building a Scalable Partner Program Learn how to build a partner function that can scale from leaders at Superglue, Tricentis, Udemy, and Arcadia. [Watch on demand](https://offers.hubspot.com/foundations-of-a-scalable-partner-program) ### Onboarding and Activating Partners Hear from partnership experts at PartnerStack and CallRail as they discuss transitioning partners from onboarding to activation [Watch on Demand to watch on demand](https://offers.hubspot.com/onboarding-and-activating-partners) ### Designing a Partner Program Learn the frameworks and strategies to design a successful partner program from leaders at Docusign, Atlassian and Partnership Leaders [Watch on Demand](https://offers.hubspot.com/designing-a-partner-program) ### Leveraging the Power of your PRM with your CRM Learn from leaders at PartnerStack and Gorgias about how the relationship between your PRM and CRM can revolutionize your sales strategy and drive business growth. [Watch on Demand](https://offers.hubspot.com/leveraging-the-power-of-your-prm-with-your-crm) ### Driving Revenue through Technology Partners Hear from leaders at Microsoft and ServiceNow as they discuss the revenue impact partnerships teams can have and evolving from re-selling to co-selling. [Watch on Demand](https://offers.hubspot.com/driving-revenue-through-technology-partners) ### How to Excel as a Technology Partner Learn from QuotaPath as they share how they drive revenue and retention through their technology partnerships. Discover how they have effectively utilized these ecosystems to propel their growth and become a top HubSpot technology partner. [Watch on Demand](https://offers.hubspot.com/how-to-excel-as-a-technology-partner) ### Running Nearbound Ops: How Partner Data Can Drive Revenue Learn how data and partner operations can maximize revenue. This panel of industry experts discusses the value of partner operations, partner data, and success stories around how they've leveraged ecosystems in their GTM efforts. [Watch on Demand](https://offers.hubspot.com/running-nearbound-ops-how-partner-data-can-drive-revenue) ### Strategies for Effective Agency Partner Management for SaaS Companies Learn about proven strategies that empower SaaS companies to effectively manage their agency partnerships. [Watch on Demand](https://offers.hubspot.com/strategies-for-effective-agency-partner-management-for-saas-companies) ### Elevating Your Presale GTM with Tech Partners Learn how to evolve your GTM strategy with tech partners. Hear from industry experts on how they leverage second party data, exercise influence, effectively co-sell, and provide actionable takeaways to help boost the overall effectiveness of your GTM strategy with tech partners. [Watch on Demand](https://offers.hubspot.com/elevating-your-presale-gtm-with-tech-partners) ### How to Drive Revenue by Partnering Across an Ecosystem Learn how to drive revenue and retention through agency-SaaS partnerships. [Watch on Demand](https://offers.hubspot.com/how-to-drive-revenue-by-partnering-across-an-ecosystem) ### Designing the Partner Journey Whether you're at the beginning stages of seeking the right partners or are an established company looking to enhance your partner relationships, this session will provide you with actionable insights to design a partner journey that drives value and success. [Watch on Demand](https://offers.hubspot.com/designing-the-partner-journey) ### Unlocking the Power of Affiliate Marketing in B2B SaaS Learn how to build and scale your B2B affiliate marketing program. Listen to our panel as they discuss how to find the best partners, designing the ideal partner experience, creating partner enablement, and program structure. [Watch on Demand](https://offers.hubspot.com/unlocking-the-power-of-affiliate-marketing-in-b2b-saas) ### A Conversation with Boston Consulting Group on Partners Partners at the Boston Consulting Group share their thoughts on how organizations should be using partners to grow. [Watch on Demand](https://offers.hubspot.com/conversation-with-bcg-partnerships-in-the-gtm-engine) ### How to Co-market with Tech Partners Hear from PartnerPlaybooks, Everflow, ClickUp and On24 on best practices for co-marketing with tech partners and creating a "better together story". [Watch on Demand](https://offers.hubspot.com/how-to-co-market-with-tech-partners) ### Building Apps for HubSpot's Marketplace as a Solutions Partner Learn how some of HubSpot's solutions partners have driven more revenue and seen success by building apps for HubSpot's App Marketplace. [Watch on Demand](https://offers.hubspot.com/solutions-partners-building-apps) ### How to be Successful in a Larger SaaS Ecosystem Listen to our panel of Technology Partners as they share their advice on how they've found success in the HubSpot ecosystem. Learn best practices on going to market, building alignment, and working with HubSpot sales teams. [Watch On Demand](https://offers.hubspot.com/how-to-be-successful-in-a-large-ecosystem) ## Partner Survey We're always here to listen to your feedback. That's why we've created the [HubSpot Partner Always On survey](https://www.research.net/r/KYS3WGF), a convenient way for you to share your thoughts with us at any time and help us improve our Technology Partner Program. [Share your feedback Take the survey and share your feedback](https://www.research.net/r/hubspot-partners-feedback) ## FAQs ### What are the Technology Partner Program Requirements? You can review the requirements [here](https://developers.hubspot.com/docs/api/app-marketplace-listing-requirements). ### How do I find my Technology Partner Manager? You can find your Technology Partner Manager's contact information in your developer platform account under the "Partnerships" tab. ### Does HubSpot do revenue shares with its technology partners? No. HubSpot does not do revenue shares with its technology partners. ### Can we view any success metrics on our app? You can view performance metrics for your app listed in the HubSpot Marketplace in your developer platform account. Success metrics include app installs, app uninstall feedback, page views, and more. [See how here.](https://developers.hubspot.com/docs/api/measuring-app-performance) ### What are some of the best ways to grow in the ecosystem? Some ways include: - Building an in-app experience with your app that makes it easier for users to stay within HubSpot - Make it easy for customers to understand the joint value proposition of your tool + HubSpot - Review our partner sales resources on how to enable your sales team to sell more easily - And much more! Check out the partner resources and case studies [linked above](https://www.hubspot.com#resources-and-best-practices) to learn more about how some of our technology partners have seen success and growth in HubSpot's ecosystem. 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