Have an Inbound Consultant work with your team to learn the inbound framework, brainstorm tactics and strategies, and get hands-on with the tools in a mixture of lecture- and workshop-style training.
Typical topics covered include:
- Overview of the inbound methodology and framework
- Persona development and campaign planning
- Building and optimizing a conversion path
- Segmentation, email, and lead nurturing
- Sales and Marketing alignment
- Reporting