Trademark Usage Guidelines

The sprocket. It’s big, it’s orange, and it’s pretty recognizable. Here at HubSpot, we take pride in our logos and trademarks, so we wanted to share some guidelines for using them.

First, a reminder on the ground rules:

  • HubSpot, the sprocket design, the HubSpot logos, and other marks that we use are our trademarks. The appearance, layout, color scheme, and design of the HubSpot site are protected trade dress. As laid out in our Website TOU and Terms of Service, you may not use any of these without our prior written permission. 
  • If we think that your use of our trademarks is in violation with any of our legal terms or these guidelines, or if we feel that your use isn’t in HubSpot’s best interest, we can revoke your right to use our marks at any time. 
  • If you’re looking to link to our site, republish our images, or reference our text content, check out our Content Usage Guidelines.

For partners and other HubSpot affiliates:

  • If you are a HubSpot Solutions Partner, your use of our marks is governed by the “Trademarks” section of the HubSpot Solutions Partner Program Agreement and the HubSpot Solutions Partner Promotion Guidelines.
  • If you are a HubSpot App Partner, your use of our marks is governed by the “Trademarks” section of the HubSpot App Partner Program Agreement and the HubSpot App Partner Program Branding Guidelines.
  • If you participate in one of our other partner or affiliate programs -- such as the HubSpot for Startups Partner program, Marketing Affiliate program, HubSpot User Group (HUG) Leaders program, or Education Partner program -- your use of our marks is governed by your program or affiliate agreement. You can find these on our legal terms page
  • If you want to use our marks and logos outside the scope of your program or affiliate agreement with us or in a way that implies we endorse, sponsor or approve of your services or products, you will need to seek written permission from us by emailing

For journalists and the media:

  • Looking for basics, logos, and expert sources for HubSpot? Check out our Newsroom to get the latest.

For HubSpot Academy grads:

  • The HubSpot Academy badges and certificates are available once you’ve successfully completed the relevant certification program.
  • General guidelines for badges and certificates are available on the Academy FAQ page, with additional details on our certification expiration policy here.
  • You may not alter any badges or certificates that we provide you with, including changing the name or date it displays. Instructions for changing the name on your badge and certificate are available here.
  • You and your company may not sell, transfer, or use certifications for profit.
  • If you’ve got questions about a use of the Academy marks, get in touch with us at

For everyone:

  • Your use of the marks should not suggest any sponsorship or endorsement by us, and shouldn’t confuse our brands with any other brands. This means that you can’t place our marks and logos on your website (other than Academy or partner badges and certificates, or other program or affiliate logos that we provide to you) unless you receive written permission from us. This also means that you can’t use or register a domain name that incorporates or is similar to our trademarks.
  • Please don’t do any of the following:
    • Combine any of our marks with your name, your marks, or any generic terms
    • Incorporate any of our marks into your name or logo
    • Change the color of our logo
    • Photoshop or otherwise modify our logos
    • Use old versions of our logos
    • Use our sprocket logo as a letter in any word, other than where published by us
    • Add words directly around the logos
    • Overlap our logo with shapes or photos
    • Associate our marks with any vulgar, obscene, indecent or unlawful material 
  • You may not create a Twitter handle or other social media account whose username or title could suggest affiliation with or endorsement by us.
  • You may not use our marks in any advertising creative or copy (digital, social, PPC or otherwise). This includes phrases too, such as “HubSpot Partner” or “HubSpot Design Certified”.
  • You may not use a trademark, domain name, or logo that imitates or could be confused with our marks.

Looking to use one of our marks? Get in touch with us at

Our Logo

Web-friendly versions of our logo in black, white, and color.

Download Now