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App Partner Program Branding Guidelines

Reference this page whenever you're referring to your integration, referencing your relationship to HubSpot, using HubSpot branding assets, or running an AdWords PPC campaign for your integration.

Here at HubSpot, we want to ensure we’re serving our customers around the globe in a recognizable and consistent way as they interact with our platform: on the web, in product, and in person at events.

If you’ve already built or plan to build an integration for HubSpot, we’ve designed these handy set of guidelines for you, as we recognize that it’s our growing community of partners who really help us provide a positive, consistent experience. So, thanks in advance!

Referring to Your Integration

It’s important to make sure your brand is distinct from HubSpot’s; here are the do’s and don’ts.

Dos:

  • Do: indicate in your marketing materials that your software integrates with HubSpot, or that it was built for HubSpot. You can use any referential phrase (e.g., "to", "for", "for use with", "works with") to identify your integration’s compatibility with HubSpot, as long as it’s clear your integration is distinct from HubSpot's brand and products.
    • Examples: “Hooli + HubSpot Integration”, “Hooli integration for HubSpot”, "Hooli to HubSpot", or "Hooli for HubSpot" are all good.
  • Do: capitalize the “S” in “HubSpot”. You’d be surprised at how many times that doesn’t happen. Sigh.

Don'ts:

  • Don't: call your integration a “connector” or something other than “integration” or "app."
    • Example: “Hooli-HubSpot Connector” won’t fly.
  • Don't: title your integration with the word HubSpot or “Hub” in the title, or modify, imitate or abbreviate any HubSpot brands or names anywhere in the naming convention.
    • Examples: “HubConnector”, “SyncSpot”, or “HubSync” would be no-gos.
    • Note: There are a few instances of existing preapproved uses of the “Hub” derivative of HubSpot within our global partner program. If you think your integration falls into this category, please contact us to confirm.
  • Don't: use a generic product name + any HubSpot brands or names, because this could confuse people into thinking your generically-named product is a HubSpot product
    • Examples: “CRM for HubSpot” or “SMS for HubSpot” wouldn’t be ok. “Hooli SMS for HubSpot” would be fine.
  • Don't: brand your integration using the word "inbound" in a way that ties it to our annual INBOUND event.
    • Examples: “Inbound Event Integration for HubSpot” or “Inbound and HubSpot integration.”

Format:

  • When referencing a specific integration, use one of the following formats:
    • “The HubSpot + Eventbrite integration"
    • “The Eventbrite integration”
    • "The Eventbrite Integration with HubSpot"
  • Capitalize the “S” in “HubSpot”. You’d be surprised at how many times that doesn’t happen. Sigh.

Referring to Your Relationship With HubSpot

  • Do: Tell the world you’ve “built an integration for the HubSpot platform.”

    Don’t: Refer to yourself as an integration partner, app partner or that you’ve “partnered with HubSpot.” This includes press releases, references in videos, listings on your website, or in any other marketing material you may be using.

  • Do: Tell the world you’ve “built an integration for the HubSpot platform and have joined HubSpot’s App Partner Program as a listed integrator.

    Don’t: Refer to yourself as an “integration partner,” “app partner,” or that you’ve “partnered with HubSpot”. This includes press releases, references in videos, listings on your website, or in any other marketing material you may be using.

  • Do: Tell the world you’ve “built an integration for the HubSpot platform and have joined HubSpot’s App Partner Program as an app partner with a certified integration.”

    Do: Refer to your integration as a “certified integration.”

    Don’t: Refer to yourself as “certified partner,” as that only applies to the integration itself.

HubSpot App Partner Program Logos

Download high-quality versions of the "App Partner Program" logo here and the "App Partner" logo here.

For HubSpot company logos and brand guidelines, please refer to the HubSpot Style Guide.

Press Releases

If you'd like to write a press release announcing your app integration, get started with one of the following templates:

Press release template for listed apps

Press release template for certified apps

Send drafts to partnercommsreview@hubspot.com and please allow 7-10 business days for HubSpot to approve and/or provide edits.

* Please note, HubSpot does not distribute the press release on your behalf. 

AdWords PPC Campaigns

If you’d like to run an AdWords PPC campaign that mentions your company and HubSpot in relation to our partnership, you’ll need to request approval from HubSpot and Google for the trademark use.

Here’s how the process works:

  1. Fill out this form. You'll be asked to include the following:
    • Your 10-Digit Google Adwords CID (Customer ID). Note: This is not your HubSpot Account number.
    • Postal address associated with the account
    • Full legal name of the company on the account
    • Website of the account
    • The full ad copy you plan to run
  1. We’ll review the copy, contact you if any edits are necessary, and have you sign a release (that includes the approved copy) via DocuSign.
  2. Once we receive the signed document from you, we’ll countersign the release, send it back to you, and HubSpot will initiate the approval process with Google, which can take up to 3 business days.
  3. We’ll notify you when Google has approved the request.
  4. You’ll then submit your ads to Google.

*AdWords copy should be factual and cannot include disparaging or superlative wording.

The Fine Print

While it’s never made us feel great, we have required integrators and app partners not in alignment with the branding guidelines to change corporate and/or product name(s), domain names, social media assets, signage, printed promotional materials, website copy or logos, product descriptions, demos, booth design, messaging, and other materials. Costs for rebranding or the production of new material to comply with our branding guidelines is the sole responsibility of the partner and/or sponsor.

Trademark usage guidelines can be found here and copyright guidelines can be found here. Utilize these for basic guidelines around HubSpot’s name usage and copyrights. Keep in mind, if you’ve built an integration between HubSpot and another platform you’re not affiliated with, the latter will most likely have its own branding and usage guidelines, so be sure to consult their respective documentation.