Reference this page whenever you're referring to your integration, referencing your relationship to HubSpot, using HubSpot branding assets, or running an AdWords PPC campaign for your integration.
Here at HubSpot, we want to ensure we’re serving our customers around the globe in a recognizable and consistent way as they interact with our platform: on the web, in product, and in person at events.
If you’ve already built or plan to build an integration for HubSpot, we’ve designed these handy set of guidelines for you, as we recognize that it’s our growing community of partners who really help us provide a positive, consistent experience. So, thanks in advance!
It’s important to make sure your brand is distinct from HubSpot’s; here are the do’s and don’ts.
Do: Tell the world you’ve “built an integration for the HubSpot platform.”
Don’t: Refer to yourself as an integration partner, app partner or that you’ve “partnered with HubSpot.” This includes press releases, references in videos, listings on your website, or in any other marketing material you may be using.
Do: Tell the world you’ve “built an integration for the HubSpot platform and have joined HubSpot’s App Partner Program as a listed integrator.
Don’t: Refer to yourself as an “integration partner,” “app partner,” or that you’ve “partnered with HubSpot”. This includes press releases, references in videos, listings on your website, or in any other marketing material you may be using.
Do: Tell the world you’ve “built an integration for the HubSpot platform and have joined HubSpot’s App Partner Program as an app partner with a certified integration.”
Do: Refer to your integration as a “certified integration.”
Don’t: Refer to yourself as “certified partner,” as that only applies to the integration itself.
If you'd like to write a press release announcing your app integration, get started with one of the following templates:
Please allow 7-10 business days for HubSpot to approve and/or provide edits.
* Please note, HubSpot does not distribute the press release on your behalf.
If you’d like to run an AdWords PPC campaign that mentions your company and HubSpot in relation to our partnership, you’ll need to request approval from HubSpot and Google for the trademark use.
Here’s how the process works:
*AdWords copy should be factual and cannot include disparaging or superlative wording.
While it’s never made us feel great, we have required integrators and app partners not in alignment with the branding guidelines to change corporate and/or product name(s), domain names, social media assets, signage, printed promotional materials, website copy or logos, product descriptions, demos, booth design, messaging, and other materials. Costs for rebranding or the production of new material to comply with our branding guidelines is the sole responsibility of the partner and/or sponsor.
Trademark usage guidelines can be found here and copyright guidelines can be found here. Utilize these for basic guidelines around HubSpot’s name usage and copyrights. Keep in mind, if you’ve built an integration between HubSpot and another platform you’re not affiliated with, the latter will most likely have its own branding and usage guidelines, so be sure to consult their respective documentation.