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Salesforce Integration

Fast. Reliable. Feature Rich.

Easy setup, powerful integration

Set up the HubSpot Salesforce integration once and it works silently and reliably in the background, keeping your two databases in perfect harmony.

Valuable data for your sales team

Every marketing interaction - email sends, opens, and clicks, form submissions, and more are all shared with your sales team.


HubSpot's Salesforce integration is one part of our marketing software. Take a tour of the rest of the tools to get the lay of the land.

So, what makes us different?

Easy to set up

Installation is a simple, wizard-like process that takes minutes and requires no technical knowledge.

Native & fully supported

HubSpot employs a team of engineers and support staff dedicated to maintaining and improving your integration.

Bi-directional sync

New and changed records that originate in either HubSpot or Salesforce are synced to the other system.

Valuable data that helps your sales team close more deals

  • HubSpot collects lead intelligence data about your lead’s interests, behaviors, level of activity on your website, and more. It's valuable context that will help your team follow up more effectively.

  • Build your own lead scoring model, or use HubSpot’s predictive lead score technology (Enterprise). Use lead score to adapt your marketing, or help your sales team prioritize which leads they work.

  • Every interaction marketing has with a lead - email sends, opens, and clicks, form submissions, and more are rolled up to the contact record to keep your sales team in the loop.

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See how Claranet achieved an 8x improvement in conversion rate and uses the HubSpot-Salesforce integration to bridge the gap between sales and marketing.

Close the loop to make your marketing more effective

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  • As your sales team closes your leads as customers, the HubSpot Salesforce integration reports back revenue data from closed-won opportunities right inside of HubSpot.

  • With the HubSpot Salesforce integration, you’ll never have to export a list from Salesforce to kick off a campaign, or import the response from the campaign back into Salesforce.

  • Use details from Salesforce contacts or accounts to personalize emails, segment your database, or send emails on behalf of the member of your sales team each individual lead knows.



Non-Technical Setup

Getting started with the HubSpot-Salesforce integration is easy and requires no technical work - just a straightforward, phone-based setup process.

Bi-Directional Sync

Once your integration is turned on, HubSpot & Salesforce stay effortlessly in sync without any work from you.

Lead Intelligence & Scoring

Give your sales team access to a rich timeline of details on every lead. Surface lead scores in Salesforce to help your sales team prioritize.

Revenue Reporting

Generate detailed reports on your marketing performance using opportunity & revenue data from Salesforce.

Salesforce Import & Selective Sync

Choose which new records sync from HubSpot to Salesforce and when. Easily import batches of records from Salesforce.

Sales Suite

HubSpot Sales (optional) works hand in hand with HubSpot Marketing & Salesforce to give your sales team powerful tools to sell in an inbound way.

Starting at $800 / month. Available in HubSpot Professional and Enterprise

See what others have built in HubSpot

All In One Inbound Marketing & Sales Software

HubSpot Marketing

All-in-one inbound marketing software to attract, engage, and delight customers.





















HubSpot Sales

Powerful tools to help your team connect with the right people, at the right time, and with the right message.

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HubSpot CRM

Exceed your customers’ expectations. Deliver an inbound experience with HubSpot CRM.

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