Meet the Team

  • Connor_Square-1.png
    Connor Sullivan
    Inbound Consultant

    Your IC will work alongside you to support your sales strategy and business objectives, making sure you have all the strategy resources and advice you need to effectively use the HubSpot sales tools.

Meet Our Team

  • Connor_Square-2.png
    Connor Sullivan
    Inbound Consultant

    Your IC will work alongside you to support your sales strategy and business objectives, making sure you have all the strategy resources and advice you need to effectively use the HubSpot sales tools.

  • Content for Personas

Content for Personas

Content for Personas

This package is designed for the marketer who needs guidance with persona creation or refinement, and recommendations about how to approach their content strategy so it’s clear which premium content offers to create, and with what priority, in order to convert and close more, qualified leads.

During this engagement, you’ll work with a Consultant to ensure you’re thinking about and using personas to effectively inform your content and marketing strategy. Once they’re solidified, you’ll build on that knowledge by reviewing the buyer’s journey, then reviewing your existing premium content offers and mapping them to the appropriate stage. Finally, you’ll identify clear opportunities for new content offer development, filling in any obvious “gaps”, and leaving you with a robust marketing offer library.

What's Included

  • An assigned Inbound Consultant
  • Four one-hour consulting sessions
  • Personas creation and refinement assistance
  • Review of the buyer's journey
  • Content inventory review
  • Guidance on content offer strategy 
 

 

Key Details

Price:

Setting: Remote

Level: All Levels

Legal Description

Our consultant Connor was such a pro. He went the extra mile to make sure we got setup correctly and were prepared to train our sales staff.

Jim Harris

Paul Mueller Company

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