HubSpot’s contacts database draws details from every touchpoint between your leads and your brand, and organizes them all for you in one place.
With Contacts, marketers can segment, score, and market to leads easily. Sales reps can see every touchpoint between a lead and your company.
Empower your sales team with timeline, a chronological list of every interaction between a contact and your company. Emails, website visits, social mentions, webinars, video views and more — all in one place.
See a chronological list of every interaction, including website visits, emails, webinars, videos, and social media. Share it all with your team through your CRM.
Create custom properties to store virtually any kind of data in Contacts. Add and edit data right inside HubSpot and it instantly syncs to your CRM.
Know which companies are visiting your website even before they fill out a form. When they do convert, automatically associate them with their past actions.
Build powerful segments to send emails, personalize website content, power marketing automation campaigns, and more. Score leads based on any characteristic or behavior.
Successful marketing starts with segmentation. Contacts makes it easy to build segments that take every detail about a lead or contact into account.
Use your segments to send emails, trigger automation, monitor your contacts in social media, personalize website content, build reports, and more.
Sum up important interactions in the form of a custom lead score that helps your sales team prioritize who they follow up with and when, and sync it to your CRM system.
About a quarter of your marketing database decays each year. Keep your contact lists healthy and active by getting the data you need on your important segments.
Growth is the key to building powerful segments. Keep track of the changes in your lists to avoid database decay.
Healthy segments are active segments. List Analytics makes it easy to see how your contacts are engaging with your marketing across your funnel.
Data on your segments like original source, current lifecycle stage and geographical location gives you deeper insight into your contacts lists.
Build forms to convert leads using our simple drag & drop interface. Use progressive profiling to queue new questions and learn more about your contacts over time. Customize the look, feel, and behavior of your forms easily.
Creating a new form is as simple as dragging and dropping fields into place. Easily add labels and stylize your form in HubSpot.
Learn more about your leads over time instead of asking them the same questions. Queue as many questions you want in any order.
Add forms to HubSpot landing pages easily, or copy & paste the code onto your website to use HubSpot forms anywhere.
The power of Contacts is in its integration with the rest of your marketing toolset. Contacts integrates with popular CRM systems like Salesforce and marketing tools like GoToWebinar right out of the box. Explore the possibilities.
Contacts can integrate with any CRM system, and features a native integration with Salesforce to keep your marketing & sales systems in perfect sync.
Contacts is connected to every tool in HubSpot right out of the box, including HubSpot social media. See relevant social interactions right in the timeline.
Contacts features deep integrations with common marketing tools like GoToWebinar & Wistia, and can be connected to hundreds of other tools with Zapier.
“One of the things I like about HubSpot is the ability to go to a contact record, see all of their vital information, see what they’ve done, see all of the scoring, see all of the lists that they’re a member of... In HubSpot, I get it all in one place.
Capture new contacts and personalize content for existing contacts with landing pages.