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Unlock Your Growth Potential Using HubSpot's New AI Tools

Artificial intelligence is revolutionizing how business is done, and HubSpot is here to help. Harness the power of AI with our new content assistant and ChatSpot tools, designed to streamline your day-to-day and help your business grow better.

Public Beta

Content Assistant

Create AI-powered content, all in one place.
HubSpot Video

Content is key to driving visitors, leads, and revenue, but creating content is time- and resource-intensive. HubSpot's AI content assistant uses OpenAI's GPT model to unlock productivity and creativity, helping marketers, sales teams, and service professionals not only streamline busywork, but elevate the quality of the work they love.

Content assistant tools natively integrate with the HubSpot products you know and love, allowing you to toggle between manual and AI content creation to generate copy for blogs, social posts, marketing emails, and more. No more writer's block, switching between different tools, or learning new ones.

Here are some examples of how the HubSpot content assistant can help power your content.

Craft marketing emails

Write a marketing email offering a promotional 10% discount on design services.

Write social copy

Write a fun Instagram post with hashtags and emojis about great places to go rafting.

Write prospecting emails

Draft a short prospecting email about sales automation software.

Get blog ideas

Generate a list of blog topic ideas for web design studios.

Create compelling CTAs

Write an engaging CTA for my webinar on UX design trends.

Generate paragraphs

Describe the advantages of a 401(k) plan.

Public Alpha


Get tasks done faster using AI-powered, chat-based commands.

ChatSpot is a conversational CRM bot that sales, marketing, and service professionals can connect to HubSpot to maximize their productivity. With chat-based commands, you can accomplish everything you already do in HubSpot — even faster.

Need to create a new contact on the fly? Skip manual data entry and let ChatSpot do it for you. Ask ChatSpot to send follow-up emails, pull reports, create new segments, and more. 

Here are a few ways you could use ChatSpot with HubSpot to supercharge your productivity. 


"Draft a follow-up thank-you email for Mary Doe."

Quick status updates

"How many contacts do I have assigned to me?"

Lead management

"Add contact mdoe@example.com with note, ‘will be in Boston next week.'"


"Find SaaS companies in California with more than 1,000 employees."


"Show me a monthly summary of web visits for last year."


"List the deals closing this month with stage and forecasted revenue."

Use AI for Your Business With These HubSpot Features

HubSpot's new tools join these existing AI features to help you boost productivity and save time.

Data cleansing

Minimize manual data maintenance using AI to deduplicate, log, and enrich contact and company information. 

Email data capture

Log and segment valuable email contact information while minimizing manual data entry and human error. 

Call recording & transcription

Automatically capture and transcribe conversations, so you have the context you need to close deals faster. 

SEO suggestions

Perfect your content strategy with SEO tools that scan your website and automatically surface opportunities for optimization. 

Adaptive testing

Harness machine learning to automatically optimize traffic distribution when testing different variations of a page. 

Easy imports

Seamlessly import contact and company information from spreadsheets as AI maps each cell to the most relevant CRM property. 

Work smarter, not harder, using AI

Start using content assistant and ChatSpot for free.

Frequently Asked Questions

Content assistant and ChatSpot are new AI-powered tools to supercharge your productivity in HubSpot. 

The content assistant tool works with HubSpot’s existing content marketing tools. They allow you to use AI to generate and share content within the HubSpot ecosystem you already use — without having to copy-paste content from one platform to another. With content assistant, anyone on your team can draft emails, blog posts, and social copy in minutes instead of hours.

ChatSpot.ai is an OpenAI GPT-3- and Dall-E-powered app that you can choose to integrate with your HubSpot CRM. Once integrated, you can use ChatSpot’s conversational AI to accomplish various CRM-related tasks such as sending follow-up emails, surfacing “not contacted” leads, and viewing deal status within seconds. ChatSpot makes CRM data easily accessible to sales, marketing, growth, and service professionals — giving your entire organization the power to make better decisions faster. 

Content assistant features and ChatSpot will be available for free once it’s in general release, with additional features included in premium HubSpot plans. 

To use content assistant, simply get started with a free HubSpot CRM account and you'll have access to all the features, across Marketing, CMS, Sales, and Service Hub.

If you're already a HubSpot user, you already have access to content assistant in your account. 

In public beta, HubSpot's content assistant AI tools will give users the ability to:

  • Generate sales and marketing emails, draft blog and knowledge base articles, and write website and landing page copy, social media copy, and CTAs.
  • Rewrite and repurpose existing text blocks.
  • Outline long-form content such as whitepapers and ebooks.
  • Brainstorm topic ideas.
  • Generate SEO-friendly titles and meta descriptions for blogs, landing pages, and web pages.
  • Rewrite, revise, and improve conversations in Conversation Inbox.

HubSpot is always developing new tools and features to help your business grow better. See what’s coming next in HubSpot’s AI roadmap.