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Understand and organize customer data with HubSpot Starter

Gain valuable customer insights by easily transferring data, organizing contact records in your CRM, and automating processes.
HubSpot user viewing customer metrics in HubSpot, including deals, tasks, companies, tickets, and playbooks

Stop messing with messy data.

Get a unified view of customer interactions with your business at every stage in their journey. With HubSpot’s Starter Customer Platform, you can organize, track, and manage all your contacts and data in one place. Seamlessly migrate data from spreadsheets, maintain customer records in HubSpot’s Smart CRM, and optimize your operations with automation and AI.

HubSpot user interface showing a contact record in HubSpot Smart CRM

Easily tailor HubSpot’s Smart CRM to your specific business needs.

Get set up on the HubSpot Smart CRM in minutes with tailored onboarding templates that help you customize your CRM to your specific industry or use case.

Data from the CRM powers all your HubSpot marketing, sales, and customer service tools. With one unified view of the customer and powerful reporting, you’ll build better relationships at every step.

HubSpot user interface showing how you can transfer and sync data into HubSpot

Transfer data from various sources quickly and accurately.

Ditch the siloed spreadsheets and disconnected data. Easily import CRM data from various sources to consolidate all your customer data in HubSpot’s Smart CRM, a unified system of record for your whole business.

By reducing the number of tools and processes you use to run your business, you’ll save time to focus on the things that help you grow. 

HubSpot UI showing how you can set up automation to trigger actions like ticket enrollment

Use automation to transform your to-do's into ta-da's.

Keep data organized, save yourself time from manual data entry, and optimize processes with built-in automation.

Automatically sort contacts into lists, sync and deduplicate customer data, send automated email follow-ups and internal notifications, and trigger actions based on deal stages. Maintaining your customer database has never been easier. 

HubSpot Starter customers achieved these results in just 12 months:

  • 67%

    agree that HubSpot centralizes customer insights and data
  • 66%

    agree that HubSpot proactively provides insights about customers and processes
  • 19%

    more closed deals by connecting consistently throughout the customer journey

Understand and organize your customer data with HubSpot Starter

HubSpot’s Starter Customer Platform is the all-in-one solution that makes it easy for startup and small business founders to find and win customers from day one.

Discover how businesses like yours are using HubSpot Starter to grow

Ethan Halfhide, CEO, Lean Discovery Group

Lean Discovery Group Increases Value of Deals Closed by 5x

Lean Discovery Group was getting a ton of leads but didn’t have the platform or processes to manage them all. Within one month of using HubSpot Starter, they were booking more meetings — and closing more deals.

Mia Negru, Co-Founder, 2030 Builders

2030 Builders Connect Their Data and Generate 80% ROI

Startup 2030 Builders wanted to organize their business better and knew implementing a robust CRM was crucial. By connecting all their marketing, sales, and service data with HubSpot, they generate an 80% ROI and are more strategic about how they grow.

Michael Palmer, President & CEO, Pure Bookkeeping

Pure Bookkeeping Shows ROI Within 90 Days

Faced with a complex technology stack that kept breaking, Pure Bookkeeping turned to HubSpot. Thanks to workflow automation, analytics, and free HubSpot Academy training, Pure Bookkeeping showed ROI within the first 90 days.

HubSpot Starter is more than just software

Free Courses & Certifications From HubSpot Academy

Learn everything you need to know about the most sought-after skills for getting your business up and running.

HubSpot App Marketplace

Connect your favorite apps, and do it all in one place. Browse our marketplace of more than 1,500 app integrations with HubSpot.

HubSpot Starter Community for Founders

Connect with like-minded founders and learn what’s made them successful. Available exclusively to HubSpot Starter customers.

Get started with the all-in-one platform that’s easy to use and fast to drive results.

Innovation isn’t just for the Fortune 500. Go after new channels, bigger customers, and bolder ideas with HubSpot’s Starter Customer Platform.

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