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The CRM Platform Built for Small Businesses

  • HubSpot is a customer relationship management (CRM) platform that’s built differently — empowering small businesses or startups like yours with the essential tools, education, and support you need for marketing, sales, website management, customer service, and operations.

  • HubSpot’s CRM platform includes ...

    • CRM software to unify, customize, and draw insights from your customer data
    • Marketing software for email marketing, content creation, and demand generation
    • Sales CRM software to streamline outreach and close more deals
    • Content management software for building your website
    • Customer service software to support customers and resolve issues quickly
    • Operations software to connect, clean, and report on customer data across apps
    • Commerce software to get paid faster and increase revenue
  • The HubSpot CRM platform consists of six core products: Smart CRM, Marketing Hub, Sales Hub, CMS Hub, Service Hub, Operations Hub, and Commerce Hub.

    You can purchase each product individually, or bundle them together at a discounted rate with CRM Suite. Small businesses like yours are well-suited for the Starter edition of our products. CRM Suite Starter gives you access to every Starter product at a discount. See pricing details.

194,000+ customers trust HubSpot

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Everything You Need to Grow Your Small Business

As a small business, you have a lot on your plate. HubSpot’s CRM platform helps you tackle it all with the most powerful and easy-to-use front office software on the market. Attract new customers, automate your outreach, save time, and grow better — all within your budget.

With integrated marketing, sales, customer service, website management, and operations tools — plus plenty of educational resources and customer support to back you up — you’ll be growing your business in no time.


All your essential tools — all on one platform.

HubSpot’s CRM platform was built with your small business in mind. Each product is powerful alone, but the real magic happens when you use them together.

  • Marketing Hub
  • Sales Hub
  • CMS Hub
  • Service Hub
  • Operations Hub

Attract and convert new customers across multiple touchpoints.

Popular Features:

  • Email Marketing
    Create mobile-optimized email campaigns that look professionally designed — all by yourself. Build email lists using data from your contacts database to create personalized emails for different segments.
  • Marketing Automation
    Trigger automated emails after form submissions to start building relationships when your leads are most engaged. Save time and scale your efforts with automated email nurturing.
  • Ad Tracking & Management
    Stop struggling to justify your ad spend. Manage Facebook, LinkedIn, and Google ads right inside HubSpot, and track which ads are turning prospects into customers.
Landing Page Builder
Design and launch beautiful landing pages without help from developers or IT. Choose from mobile-optimized templates that are proven to convert, or build pages from the ground up.
Form Builder
Easily build forms using a simple drag-and-drop editor. Add them to your website to convert anonymous visitors into qualified leads that automatically flow into your contacts database.
Marketing Analytics
Easily track performance across all your core marketing efforts in one centralized view, confidently allocating your budget and prioritizing the tactics that drive the most impact.

Build relationships, supercharge your sales process, and close more deals faster.

Popular Features:

  • Sales Productivity Tools
    Prioritize and record your sales calls with call tracking, get notified the second a lead opens an email with email tracking, and build a library of helpful sales documents for your entire team.
  • Meeting Scheduler
    Eliminate the painful back and forth of scheduling by sharing a link that automatically syncs with your calendar and gives prospects the power to choose a time that works for everyone.
  • Contact Management
    Store records for every contact and company in your CRM database. View all your company details and communications in a single place, and use CRM data to personalize your outreach.
HubSpot Mobile App
Manage your contacts, deals, and tasks from any place and device. Keep track of your leads and stay in touch while you’re on the move or away from your desk.
Streamline customers’ buying process by creating online payment forms right inside HubSpot — no coding required. Generate secure, shareable, one-time and recurring payment links that natively integrate with HubSpot’s quotes tool. (Available for U.S. customers only.)
Sales Analytics & Reporting
Get full visibility into your processes, sales pipeline, and performance so you can see how your team is tracking toward your goals and revenue targets, and forecast effectively.

Take control of your website — even without designers or developers.

Popular Features:

  • Website Themes & Templates
    Flexible themes enable sweeping changes to the look of your site with just a few clicks — no designers or developers necessary. With pre-built templates plus our drag-and-drop-editor, building and editing pages is a snap.
  • Developer Tools
    Need something more custom? CMS Hub includes extensive documentation and tools developers already know and love. Search HubSpot’s robust solutions provider directory to find a professional developer to suit your budget.
  • Premium Hosting & Security
    With premium hosting, security, and 24/7 threat monitoring already included at no extra charge, you can rest assured that your website is always secure and available to your customers.
Reporting Dashboards
Easily keep track of website traffic analytics and how your content is performing with detailed reports on metrics like bounce rate, average time on page, and more.
Platform-Wide Features
Get access to other essential HubSpot tools like forms, kickback emails, live chat, and more right out of the box — so your website doubles as a salesperson.

Resolve customer tickets quickly, and deliver authentic service.

Popular Features:

  • Help Desk & Ticketing
    Spend less time on data entry, and more time helping customers succeed. Add routing to tickets to create a help desk that prioritizes critical issues first.
  • Live Chat
    Help customers on your website in real time, and build better relationships through contextual conversations. Easily create chatbots to scale your service — even without a team of live chat agents.
  • Shared Inbox
    Stay organized with a unified view of all your customer service interactions through live chat, email, or tickets. Get full visibility into customers who need follow-up so you can prioritize who needs attention first.
Email Templates
Create a collection of reusable email templates and canned responses that address common customer issues — saving time for your team while also creating consistency.
Omni-Channel Messaging
Seamlessly switch between customer service channels like live chat and email. A full history is preserved so you can pick up where you left off — without asking repetitive questions customers hate.
Service Analytics
Uncover key insights with out-of-the-box reports that help you deliver service that is both efficient and authentic.

Connect, clean, and report on all your customer data across apps.

Popular Features:

  • Data Sync
    Create powerful, custom integrations between HubSpot and over 100 third-party apps. Get bidirectional syncing, historical syncing, custom field mappings, and filtering, so all your apps stay aligned.
  • Custom Properties
    Enjoy the flexibility to store and customize all your data in HubSpot. Slice and dice custom property data into reports, and build dashboards to share insights with your team.
  1. Featured integrations, including Gmail, Google Ads, Wordpress, Slack, Facebook, Salesforce, SurveyMonkey, and Shopify Featured integrations, including Gmail, Google Ads, Wordpress, Slack, Facebook, Salesforce, SurveyMonkey, and Shopify Featured integrations, including Gmail, Google Ads, Wordpress, Slack, Facebook, Salesforce, SurveyMonkey, and Shopify

    1,500+ Apps

    Extend the power and flexibility of HubSpot’s CRM platform by seamlessly connecting your favorite tools and apps in just a few clicks. With more than 1,500 apps available in our App Marketplace, keeping your systems in sync has never been easier.
    Browse our 1,400+ apps

CRM Suite Starter Pricing

Includes the Starter edition of each product:

Marketing Hub®
Sales Hub®
CMS Hub®
Service Hub®
Operations Hub®

  • Pay a discounted rate by bundling each Starter product together

  • Starter products can also be purchased individually. See pricing page for details.

  • Upgrade to the Professional or Enterprise edition whenever you’re ready. HubSpot grows with you!


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Picture Yourself as a Success Story

Pure Bookkeeping Doubles its Sales With HubSpot

Faced with a complex, disparate technology stack that kept breaking, small business Pure Bookkeeping turned to HubSpot’s CRM platform. Thanks to its integrated automation and analytics tools — plus free training provided by HubSpot Academy — Pure Bookkeeping doubled its sales in 2020.

Frequently Asked Questions

  • CRM stands for customer relationship management. The HubSpot CRM platform brings together all the tools your business needs to grow better. With natively-built marketing, sales, customer service, website content management, and operations software, open APIs, and hundreds of certified integrations, the HubSpot CRM platform is the single source of truth businesses need to provide remarkable customer experiences at every stage of growth.

    HubSpot’s products — Marketing Hub, Sales Hub, CMS Hub, Service Hub, and Operations Hub — are each part of the HubSpot CRM platform. When you use two or more hubs together, your data is automatically connected on the platform, enabling you to easily (and powerfully) track your entire customer journey from first website visit, to closed deal, to happy customer.

  • Yes, and we’ll do you one better: Rather than a free trial that expires, the best way to try tools in CRM Suite Starter is to sign up for our free plan. Start free and upgrade to Starter whenever you’re ready — your access to free tools never expires. Get started for free today!

  • No. We want you to have the flexibility you need to adapt to your growing business, so each product in HubSpot’s CRM platform is available for purchase individually, or bundled together at a discounted rate.

    You can also mix and match different products and editions depending on your needs, and upgrade or purchase additional products as your needs change. See pricing details.

  • Yes — especially when you purchase the bundled CRM Suite Starter, which gives you access to every one of our Starter products at a discount. CRM Suite Starter includes the Starter editions of Marketing Hub, Sales Hub, Service Hub, CMS Hub, and Operations Hub, whose systems and data are fully integrated on the same platform.

    As you’re evaluating other CRM solutions, consider how your costs would accumulate if you purchased individual point solutions to cover all the functionality available in CRM Suite Starter, and keep in mind that the data and information stored in those solutions will be disconnected from each other. And don’t forget to factor in HubSpot’s free educational resources and community, plus baked in customer support!

  • We’re not fans of hidden fees, either. Your subscription fee will remain fixed during your current subscription term (up to renewal) unless you proactively upgrade your products or base packages, purchase additional add-on or limit increase products, or exceed certain specified limits of your subscription such as paid users, website subdomains, maximum contacts in your database, or your email send limit.

    In the cases where you’ve exceeded limits, we don’t charge “overage fees” per se — we’ll simply bump you up to the next pricing tier to accommodate your increased limits. For a detailed list of product features, packaging, and the limits that apply, please see our Product and Services Catalog.

  • Each CRM Suite edition includes a set number of paid users that you can increase on a per-user basis for an additional monthly cost. To see how much it costs to add additional users to each CRM Suite plan, try our pricing calculator.

  • While onboarding is required for the Professional and Enterprise editions of our software, it is not required for Starter editions. However, if you’re looking for additional help, inbound consulting services are available for an additional fee.

  • A great way to learn more about the features and functionality in HubSpot’s platform is to get a demo. If you’re looking for a detailed list of product features, packaging, and the limits that apply, please see our Product and Services Catalog.

  • HubSpot’s award-winning customer support team is here to help with all your technical questions. Have a problem setting up your team? Can’t figure out how to launch live chat on your website? No problem. Customers of our Starter editions have access to 24/7 chat and email support.

Get started with the best CRM software for small businesses.

Upgrade to CRM Suite Starter, or try most of the tools for free today! Your access to HubSpot’s free tools never expires.