Competitive Analysis Template for Word, Excel, PDF, Google Sheets, Google Docs

Assess the strengths and weaknesses of the other companies in your market to improve your organization's strategic plan.

Template Highlights

• Download this competitive analysis template as an Excel spreadsheet, a Word document, or a PDF.
• Complete the top row with the names of your top competitors.
• Now, complete the second column by adding information about your company. Be honest about your weaknesses!
• Complete the column for each of your competitors, finding the information online, by calling a colleague, or through your personal experience in the market.
• By comparing across the columns, you can get a better sense of how your company compares to your competition.

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Competitive Analysis Template

COMPETITIVE ANALYSIS

CATEGORY

OUR COMPANY

COMPETING COMPANY 1

COMPETING COMPANY 2

COMPETING COMPANY 3

COMPETING COMPANY 4

COMPANY NAME

LOCATION

TARGET CUSTOMER

REVENUE

FOUNDED

STRENGTHS

WEAKNESSES

BRAND PERSONALITY

MISSION

SERVICES

EMPLOYEES

PRODUCT

MARKETING

Frequently Asked Questions

What is a competitive analysis?

A competitive analysis helps you to define a strategy for your organization by assessing your strengths and weaknesses and those of other companies in your market. It is an essential step in starting a business and continues to be important throughout the life of your organization.

Is this template free?

Free as a bird! Once you’ve entered your contact information, you can instantly download this template (along with all the other templates in this collection!). That’s it.

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