1. You're working with contact data.
When choosing an integration solution for your business, one of the most important questions to ask is what kind of data you need to sync.
If you need to sync contact data, HubSpot Operations Hub is an excellent fit. Its data sync feature is made exactly for this: creating a tailor-fit bridge between your apps to continuously sync the right contact data based on personalized conditions.
Unlike Tray.io, Operations Hub's data sync supports two-way syncing, which means that whenever something changes in one app, it's instantly reflected in your synced apps. It also syncs historical data, so you can instantly sync entire databases.
So, because Operations Hub focuses on keeping databases in sync, it's optimized for keeping your data accurate and consistent across your apps at any time. It does this by:
- Offering customization options for your syncs based on lists, groups, tags, and other contact properties;
- Using automated and custom field mapping to perfectly align data between your apps;
- Syncing your apps in real time, so all of your data is always up-to-date when something changes.
2. You want more ease of use.
Tray.io thrives when it comes to creating complex automated workflows between apps, and caters specifically to large and fast-growing companies with specific needs. Companies who choose Tray.io often have a dedicated rep to set it up and run it, and receive specialized attention from Tray.io to keep their automations running smoothly.
However, this level of complexity may not work for some companies. For businesses of all sizes that want an automation tool that's easier to implement and use, Operations Hub is the better choice.
In addition, Tray.io can be costly if you're on a budget, with pricing plans starting at $695/month (source)*, whereas Operations Hub is offered for free, with paid plans starting at $50/month.
*Pricing as of 7 May 2021
3. You're already a HubSpot customer (or are looking for a CRM system).
Operations Hub enables powerful and customizable data syncs, as well as flexible automated workflows to fit your business needs, by integrating HubSpot with the rest of your tools.
This means that if you already use HubSpot, Operations Hub is a natural choice to make HubSpot CRM the central source of truth for your business and connect it to all of your other tools in real time.
If you don't have a CRM system yet – or are looking to replace your current one – consider implementing HubSpot CRM and Operations Hub to build a fully integrated tech stack from the ground up. You also have the option of adding on HubSpot's Marketing, Sales, Service, and CMS Hubs, all of which connect natively to the CRM.
Because HubSpot is a CRM with a built-in iPaaS (Integration Platform as a Service), HubSpot stores your data as well as keeping it in sync, whereas Tray.io – a standalone iPaaS – connects tools but doesn't store data.