1. You're working with contact data.
When you're considering which type of integration you need for your business, one of the most important questions to ask is what kind of data you need to sync.
If you need to sync contact data, HubSpot's Operations Hub is an excellent fit. Its data sync feature is made exactly for this: creating a tailor-fit bridge between your apps to continuously sync the right contact and company data based on personalized conditions.
As it supports two-way syncing, whenever anything changes in one app, it's instantly reflected in your synced apps. Unlike Zapier, HubSpot syncs historical data, so you can instantly sync entire databases.
So, because Operations Hub focuses on keeping databases in sync, it's optimized for keeping your data accurate and consistent across your apps at any time. It does this by:
- Offering customization options for your syncs based on lists, groups, tags, and other contact properties;
- Using automated and custom field mapping to perfectly align data between your apps;
- Syncing your apps in real time, so all of your data is always up-to-date when something changes.
2. You want to work with the same, correct, and updated data in different apps and devices.
While Zapier offers one-way, trigger-action automations, Operations Hub creates a two-way mirror between your databases. You can make it so the contact data in your email marketing list and CRM exactly match, for example, or set up a sync so that only customers (and not leads and prospects) are synced with your support software.
When any of the contacts that match your rules change, so does the data in the synced app. This gives your teams an accurate view in every app.
3. You're already a HubSpot customer (or are looking for a CRM system).
Operations Hub enables powerful and customizable data syncs, as well as flexible automated workflows to fit your business needs, by integrating HubSpot with the rest of your tools.
This means that if you already use the HubSpot, Operations Hub is a natural choice to make HubSpot CRM the central source of truth for your business and connect it to all of your other tools in real time.
If you don't have a CRM system yet – or are looking to replace your current one – consider implementing HubSpot CRM and Operations Hub to build a fully integrated tech stack from the ground up. You also have the option of adding on HubSpot's Marketing, Sales, Service, and CMS Hubs, all of which connect natively to the CRM.
Because HubSpot is a CRM with a built-in iPaaS, HubSpot stores your data as well as keeping it in sync, whereas Zapier – a standalone iPaaS – connects tools but doesn't store data.