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Instapage vs HubSpot

Landing pages are a key tool to help you generate more leads and run successful marketing campaigns, so choosing the best landing page builder is critical. This page compares HubSpot’s landing page builder and Instapage —two popular options for landing page builders —to help make the evaluation process straightforward.

Ready to get started with HubSpot’s landing page builder? Get started with Marketing Hub today.


In your process to find the best landing page builder for your business, you might wonder how Instapage compares to HubSpot. Instapage provides you with the tools you need to start generating leads and optimizing your landing pages for conversion. HubSpot goes a step further to help you build out holistic marketing campaigns, and nurture leads into loyal customers.


HubSpot’s landing page builder provides you with not only all the tools you need to create beautiful, optimized landing pages, but a number of other marketing tools that will help you turn your leads into customers. HubSpot’s landing page builder starts free, and includes a number of plans that grow with you.


Instapage is a landing page builder that allows you to create and optimize landing pages that convert leads. Their solution provides you with different experimentation and personalization tools that help you create a better experience for your customers.

Compare by Price

While Instapage charges you for visits and number of users, HubSpot has a simple pricing structure that starts free -- so anyone can begin building beautiful landing pages regardless of their budget. With premium tiers that include A/B testing, multivariate testing, and other marketing tools, HubSpot provides you with a complete platform that you can use to grow your business.

Marketing Software That Grows With You

Start with free tools and upgrade as you grow, or hit the ground running with one of our premium editions.


Stop dealing with the hassle of managing your own servers.

HubSpot takes care of server management for you, giving you peace of mind that your landing pages will reliably be available.

Landing pages built for speed.

HubSpot has the features needed to ensure your site loads quickly every time someone loads a page. From pre-built templates that load lightning fast, to automatic image compression and more, you have the control needed to improve your content’s load time.

Security should never be a luxury.

The security of your content, and your visitors information is of the utmost importance to us. That’s why we protect your content with a global CDN, SSL certificate support, and a web application firewall -- plus a 24/7 security team dedicated to ensuring the security of your site.

It’s time to start giving your customers the personalized experience they’ve come to expect. With HubSpot’s landing page builder, you also have access to HubSpot's Smart CRM, which you can use to create personalized content based on any piece of information you’ve gathered on your customers. Change your copy for something you know will entice first-time visitors. Swap out your form if you already have someone’s contact information. Anything’s possible.

Forms are no longer the only way visitors to your landing page want to interact with you. HubSpot’s landing page builder lets you add chat or a bot to your site, so you never miss an opportunity to provide your audience with the information that they need.

Sometimes, just booking a meeting is the best way to engage your audience. HubSpot’s landing page builder lets you add meeting modules to your landing pages so prospects can directly get in touch with your sales team. Meetings sync directly with Google or Office 365 Calendar, so you never get double booked, or waste time emailing back and forth to find a time that works.

What are customers saying?

HubSpot is named the #1 Best Product for Marketers in G2 Crowd Best Software Awards in 2020 and 2019.
HubSpot makes it very easy to create a marketing campaign. The landing page builder is so easy to use and navigate.

Arnas A.

G2 Review

A Community That Has Your Back


HubSpot Solution Partners

HubSpot’s Solution Partner Program is a network of over a thousand agencies to help you resource your marketing strategy with HubSpot. Whether you need someone to help create content, set up ads, or build workflows, there’s a partner here for you.


HubSpot Community

Our Community is there when you need them. Whether it’s getting set up or figuring out the best way to customize Marketing Hub for your needs, there are over 85,000 community members ready to answer your questions.

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Knowledge Base

You’re busy. You don’t have time to file a support ticket. You’re also extremely smart and can find answers on your own. Search our comprehensive Knowledge Base to answer any question you might have about our products.

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