With an estimated market share of 23.74%, Salesforce is one of the world’s most popular CRMs. It's primarily geared toward enterprise-level corporations and shines when you need complexity and high levels of personalization.
Salesforce offers a vast integrated suite of tools, which includes automated solutions for attracting and monitoring marketing leads, tracking and managing sales pipelines, and garnering insights into campaign performance.
If you're not sure which Salesforce product is best for your business, a few key products to consider are:
- Marketing Cloud: a marketing CRM with built-in automation and personalization.
- Sales Cloud: their #1 CRM for sales teams.
- Pardot: advanced B2B automation and works well alongside Sales Cloud.