Mailchimp is a great choice for you if…
1. You want software that does more than just email
In the last couple of years, Mailchimp has been evolving from an email marketing tool into all-in-one marketing software. It's achieved this by incorporating impressive automation, CRM, social media scheduling and advertising features among other perks into its feature set.
Mailchimp has focused especially on its CRM, which now includes behavioral targeting based on purchase behavior and marketing engagement, as well as customer lifetime value and contact profiles.
For most businesses, Mailchimp offers a stronger all-in-one marketing platform than MailerLite. That said, many businesses will still prefer to use integrations and two-way data syncs to connect their CRM, email marketing tool and other apps instead of relying on one tool.
2. You want more advanced reporting
Mailchimp jumps ahead when it comes to the data it offers. It offers a thorough reporting and analytics suite, including all the usual email insights (opens, clicks, bounces) as well as audience demographics and conversion insights to calculate the ROI of your email campaigns.
3. Your business isn't so small anymore
Mailchimp is trusted by some of the world's biggest brands, and for good reason – it scales beautifully. However, this does come at a price – you can expect to see rapid jumps in your bill as your subscribers, email send frequency and feature requirements increase.
4. You want more speed and reliability
Mailchimp is one of the most popular email marketing tools on the market and has to back this reputation up with speed and reliability.
Overall, enterprise clients are still more likely to choose Mailchimp than MailerLite because of its reputation. MailerLite also focuses more on smaller businesses that want to stay nimble.
MailerLite can occasionally be slower than other tools, including Mailchimp, which most businesses won't even notice, but if you're working at scale you might. However, we expect MailerLite to improve this soon – just as they have increased their deliverability rates so consistently over the last two years.