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Craft CMS vs HubSpot

Your website is the most impactful tool you have to influence how your business is viewed, so choosing the best CMS to suit your needs is critical. This page compares HubSpot Content Hub and Craft CMS--two popular CMS options.

Ready to get started on Content Hub? Schedule a demo today.


In your process to find the best CMS for your business, you might wonder how Craft compares to Content Hub. Craft makes no assumptions of how your content will be delivered, often leaving marketers to rely on their development team for updates and content creation help. Content Hub delivers the tools that your dev team wants, while also providing marketers with an easy to use content creation experience right out of the box.


Content Hub is an all-in-one, AI-powered content marketing software that helps marketers create and manage content that fuels the entire customer journey.

Craft CMS

Craft CMS is an open-source fully hosted content management system (CMS). It relies heavily on third party plug-ins to expand the use-cases of the CMS, and allows developers to structure their application data and deliver it through an API.

Compare Pricing

While other CMSes charge for hosting, storage, and premium extensions, HubSpot Content Hub has a simple pricing structure: just a once monthly fee. Get everything you need to build a beautiful, high-performing website, without worrying about fluctuating month-to-month costs.

Content Management Software That Grows With You

Start with free tools and upgrade as you grow, or hit the ground running with one of our premium editions.

HubSpot Capabilities

Content Hub takes care of server management for you, giving you peace of mind as you build out your site.


Content Hub has the features needed to ensure your site loads quickly every time someone loads a page. From automatic image compression, minified JS, and combined CSS files, you never have to worry about your content’s load time. In a study run by Pingdom, Content Hub hosted sites consistently outperformed Drupal sites when it came to load time.


The security of your website is of the utmost importance to us. We provide every Content Hub customer with security features -- regardless of how big your site is or how much traffic it receives. With a global CDN, SSL certificate support, and a web application firewall -- plus a 24/7 security team dedicated to the security of your site, you can rest assured that your website is well protected with HubSpot.

Your developers should focus on coding -- not learning new tools. Content Hub allows your developers to work in the tools that they know and love, and has the documentation and community the need to create an amazing website.

Put your marketer in the driver's seat when it comes to making changes to your website, and free up your developers to focus on building out solutions that will help you grow your business.

In addition to easy content creation, HubSpot allows for personalized content creation, and it’s time to start giving your site visitors the personalized experience they’ve come to expect -- without relying on a developer to implement it.

With Content Hub, you also have access to the HubSpot CRM, which you can use to create personalized content based on any piece of information you’ve gathered on your site visitors. Smart content can be quickly implemented without any help from a developer to adjust the content that a site visitor sees based on device type, referral source, contact list membership, and a number of other criteria. You can also leverage memberships to deliver truly personalized profile pages or recommendations to specific site visitors.

Building a beautiful site is only half the battle.

HubSpot’s SEO tools make it easy to optimize your content for search as you create it. Once people land on your site, make it easy for them to convert with forms, pop-ups, and live chat tools baked right in.

Once your site is live, ensure that your website is driving business results using Content Hub’s reporting & optimization features. Web analytics will show you exactly how your content is performing, and where referrals are coming from. Contact attribution reporting gives you insight into the pieces of content your leads are engaging with before they convert. Constantly run tests on your content using adaptive page testing to ensure your content is truly optimized for conversion. And never miss an opportunity to generate new leads, with not only forms, but pop-ups, live chat, and conversational bots included right out of the box.

Want to bring your site from your old CMS over into Content Hub? No problem. Our migrations service makes it easy to quickly bring your content over into HubSpot. And if you want to start from scratch, our themes can be used right out of the box, or provide a jumping off point for your developers to build on top of.

What are customers saying?

HubSpot is named the #1 Best Product for Marketers in G2 Crowd Best Software Awards in 2020 and 2019.
CMS Hub [now Content Hub] is built for a high growth company. Companies who are a few years out of the startup space, and are becoming a most established brand. It has really powerful capabilities.


Global Sales Director, Tribe Dynamics

A Community That Has Your Back


HubSpot Solution Partners

HubSpot’s Solution Partner Program is a network of over a thousand agencies to help you resource your marketing strategy with HubSpot. Whether you need someone to help create content, set up ads, or build workflows, there’s a partner here for you.


HubSpot Community

Our Community is there when you need them. Whether it’s getting set up or figuring out the best way to customize Content Hub for your needs, there are over 85,000 community members ready to answer your questions.

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Knowledge Base

You’re busy. You don’t have time to file a support ticket. You’re also extremely smart and can find answers on your own. Search our comprehensive Knowledge Base to answer any question you might have about our products.

See the benefits of hosting your site on HubSpot today.

Explore how Content Hub can take the pain out of your website management.