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Wix vs HubSpot Content Hub

Unless you’re a skilled developer, you’ll probably need a content management system (CMS) to help create your website. We compare HubSpot Content Hub vs. Wix to see why Content Hub is the best content management system out there.

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Overview

HubSpot Content Hub and Wix both offer a number of compelling features and are relatively easy to use. While HubSpot’s Content Hub is a powerful tool for businesses and marketers, Wix is an affordable option for ecommerce and personal use. 

What is HubSpot Content Hub?

Content Hub is an all-in-one, AI-powered content marketing software that helps marketers create and manage content that fuels the entire customer journey.

What is Wix?

Wix is primarily a website-building platform that offers a highly customizable unstructured website building editor. 

Compare by Price

Feature HUBSPOT FREE CONTENT TOOLS HUBSPOT CONTENT HUB STARTER HUBSPOT CONTENT HUB PROFESSIONAL HUBSPOT CONTENT HUB ENTERPRISE WIX BUSINESS

Cost

Free
$
$$
$$$
$
(source)
Supporting technologies (SEO, video hosting, analytics, etc.)
HubSpot’s free CMS offers website analytics, email marketing, and live chat.
Track your website’s performance with a standard web analytics dashboard.
Help your website rank in search results with customized SEO optimization and A/B testing. Content Hub supports video hosting for up to 250 videos. 
Help your website rank in search results with customized SEO optimization and A/B testing. Content Hub supports video hosting for up to 250 videos. 
This plan comes with just ten video hours. Business Elite accounts allow unlimited hours.
Hosting
All service tiers come with premium hosting. You can also easily connect your own domain through the domain manager.
All service tiers come with premium hosting. You can also easily connect your own domain through the domain manager.
All service tiers come with premium hosting. You can also easily connect your own domain through the domain manager.
All service tiers come with premium hosting. You can also easily connect your own domain through the domain manager.
All plans come with free hosting and a custom domain name for one year.
Ecommerce
HubSpot Content Hub is built on top of a world class CRM and supports native payments and an ecommerce bridge to make it easy to run your business on HubSpot. Content Hub also integrates with popular platforms like PayPal, Salesforce, and Shopify to help you power your website with unified customer and payments data.
HubSpot Content Hub is built on top of a world class CRM and supports native payments and an ecommerce bridge to make it easy to run your business on HubSpot. Content Hub also integrates with popular platforms like PayPal, Salesforce, and Shopify to help you power your website with unified customer and payments data.
HubSpot Content Hub is built on top of a world class CRM and supports native payments and an ecommerce bridge to make it easy to run your business on HubSpot. Content Hub also integrates with popular platforms like PayPal, Salesforce, and Shopify to help you power your website with unified customer and payments data.
HubSpot Content Hub is built on top of a world class CRM and supports native payments and an ecommerce bridge to make it easy to run your business on HubSpot. Content Hub also integrates with popular platforms like PayPal, Salesforce, and Shopify to help you power your website with unified customer and payments data.
A Wix business subscription comes with unlimited product listings, shipping management, and social media selling.

Integrations/Plugins

The Content Hub offers an extensive library of over 940 certified integrations
The Content Hub offers an extensive library of over 940 certified integrations
Gain access to powerful search engine optimization with the available Google Search Console integration.
Gain access to powerful search engine optimization with the available Google Search Console integration.
There are a few hundred Wix Integrations.
Training
Learn to use Content Hub through the HubSpot Academy, an all-in-one training and education experience. 
Learn to use Content Hub through the HubSpot Academy, an all-in-one training and education experience. 
Learn to use Content Hub through the HubSpot Academy, an all-in-one training and education experience. 
Learn to use Content Hub through the HubSpot Academy, an all-in-one training and education experience. 
The Wix Training Academy offers courses and live workshops.
Phone Support
Access to HubSpot Academy & HubSpot Community
24/7 in-app chat and email support.
24/7 email, in-app chat, and phone support.
24/7 email, in-app chat, and phone support.
All paid plans come with 24/7 online customer care, and the top-tier customers get priority.

Content Management Software That Grows With You

Start with free tools and upgrade as you grow, or hit the ground running with one of our premium editions.

Compare by Feature

Choosing between software platforms isn't always easy. Below you'll see a few key points of comparison to help make your decision more straightforward.

 

HubSpot 
To help you grow your small business, Content Hub offers a useful SEO tool that provides customized optimization suggestions for each web page and blog post, powered by Google Search Console.

Wix
You can modify meta descriptions and other SEO features, but you don't receive intelligent recommendations upon setup. Wix can integrate with Google Search Console and Google Business Profile.

HubSpot 
HubSpot is committed to ensuring security, which is why it has an around-the-clock threat and security monitoring team and activity logging. With the custom CDN, SSL encryption, and SOC Type 2 certification, you can feel confident in your data's protection. 

cms monitoring

ALT: Chart of Content Hub’s security, monitoring, and compliance specifications.

Wix 
Wix also has a dedicated security team that monitors for suspicious network activity and SSL certificates. However, there have been a few bugs in the past that have left millions of users vulnerable. 

HubSpot
When you’re leveraging your website as a conversion engine, every detail counts. With Content Hub, you can test up to five different versions of a webpage, and HubSpot will strategically display the best-performing version using machine learning.

adaptive testing-Mar-08-2024-11-42-07-0497-PM

ALT: A report showing the results of an adaptive website test chart through HubSpot.  


Wix 
Due to a much simpler backend, there are no automatic testing features included with Wix.

HubSpot
The Content Hub connects with HubSpot Marketing CRM for advanced marketing features, including chatbots, forms, and contact management. With its integrated contact attribution reporting, you can quickly dive into which pages and content drive the most qualified leads to your sales team.

contact management-1

ALT: Example contact management page with HubSpot Smart CRM.

 

Wix 
Using an app add-on called Ascend, you can collect and manage contacts in one place, create automation, and collect payments.

HubSpot 
Put your marketer in the driver's seat when it comes to making changes to your website, and free up your developers to focus on building out solutions that will help you grow your business.
You can use Content Hub's elegant drag-and-drop website builder to build a custom site, or rely on one of the thousands of designer website themes to create various content like blogs, pages, and galleries without downloading extra plugins.


Wix 
Wix's unstructured website editor means that you can achieve highly customizable placements, but it can take much longer to achieve an elegant web design. Wix offers around 500 templates and several web apps for additional features.

Never worry about your own servers downtime again. Content Hub takes care of server management for you, giving you peace of mind as you build out your site.

Content Hub has the features needed to ensure your site loads quickly every time someone loads a page. From automatic image compression, minified JS, and combined CSS files, you never have to worry about your content’s load time. In a study run by Pingdom, Content Hub hosted sites consistently outperformed websites built using other CMSes on the market.

What are customers saying?

Content Hub is consistently praised by HubSpot users on review sites like G2.com and SoftwareReviews.com. Check out the full report and reviews here.
CMS Hub [now Content Hub] is built for a high growth company. Companies who are a few years out of the startup space, and are becoming a most established brand. It has really powerful capabilities.

BEN STAVELEY

Global Sales Director

A Community That Has Your Back

2023_ServiceHub_Customer_Feedback1-3

HubSpot Solution Partners

HubSpot’s Solution Partner Program is a network of over a thousand agencies to help you resource your marketing strategy with HubSpot. Whether you need someone to help create content, set up ads, or build workflows, there’s a partner here for you.

2023_CRM_Engagement_Notifications1-3

HubSpot Community

Our Community is there when you need them. Whether it’s getting set up or figuring out the best way to customize Content Hub for your needs, there are over 85,000 community members ready to answer your questions.

2023_ServiceHub_Knowledge_base1 (2)

Knowledge Base

You’re busy. You don’t have time to file a support ticket. You’re also extremely smart and can find answers on your own. Search our comprehensive Knowledge Base to answer any question you might have about our products.

See the benefits of hosting your site on HubSpot today.

Explore how Content Hub can take the pain out of your website management.