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AI Engine Optimization Grader

Share of Voice Tool

Measure your AI share of voice across ChatGPT, Perplexity, and Gemini to understand how and when AI engines mention your brand compared to competitors. Get a free share of voice report with specific recommendations to improve. 

Measure Your Share of Voice

 

Measuring Share of Voice in 2025

AI search engines now drive much of information discovery queries, fundamentally changing how brands must track their visibility. Traditional SEO metrics fail to capture AI-generated responses where your brand appears without generating clicks. Share of voice measurement in AI engines quantifies your brand's presence across synthesized answers, measuring both citation frequency and sentiment quality.

HubSpot's Share of Voice Tool analyzes queries across GPT-4o, Perplexity, and Gemini simultaneously to fully measure your digital share of voice. The tool simulates real customer research patterns, tracking brand mentions in AI responses to queries like "best [product category] for [use case]" and "compare [brand] vs competitors." Your share of voice analysis will reveal how often each AI engine references your brand versus competitors, with actionable recommendations to improve your visibility.

AI Share of Voice Tools for Competitive Intelligence

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Amplify Your Brand's AI Share Of Voice

HubSpot's share of voice calculator reveals how often ChatGPT, Perplexity, and Gemini mention your brand versus competitors when answering customer queries. The tool measures several different share of voice metrics to deliver a comprehensive report. Discover untapped opportunities where competitors dominate AI responses, then implement targeted optimizations to improve share of voice for your brand. 

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Stay Ahead With Competitor Share Of Voice Insights

Monitor your AI share of voice in real-time as prospects research solutions through conversational AI interfaces. HubSpot’s Share of Voice Tool tracks how frequently each AI platform cites your brand versus industry competitors. Uncover competitive blind spots in your online share of voice, then optimize content to flip the visibility in your favor.

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Understand Your Share Of Voice Score

Your AI share of voice score reveals how often ChatGPT, Perplexity, and Gemini recommend your brand when prospects search for solutions like yours. Why this matters:

  • Higher scores mean more AI-driven leads: When AI engines consistently surface your brand, you capture buyers at the exact moment they're seeking solutions
  • Visibility compounds: AI platforms learn from user engagement– the more you're mentioned, the more you're recommended
  • First-mover advantage: While competitors ignore AI engines, you can dominate the queries that matter most to your buyers

A strong share of voice score translates directly to growth. AI engines are becoming the primary discovery channel for B2B buyers; own your industry before competitors catch on.

 

How to Measure Share of Voice

Understand how to track share of voice by following these steps:

Step 1: Enter Your Brand Details

Find out your brand share of voice by first entering your company and industry in the tool’s form. HubSpot’s Share of Voice Tool will automatically identify your top competitors and generate queries specific to your market, from awareness-stage questions like "what is the best [solution type]" to decision-stage comparisons like "[your brand] vs [competitor] pricing."

Step 2: Automated Query Analysis

Once submitted, the search engine share of voice tool will simultaneously query GPT-4o, Perplexity, and Gemini with your industry's most common research questions. The system analyzes each AI response for brand mentions, tracking not just frequency but also context– whether you're mentioned as a primary recommendation, included in comparisons, or cited for specific features. This multi-platform approach captures your true organic share of voice since each AI engine uses different ranking algorithms.

Step 3: Receive Your Comprehensive Score

Receive your AI share of voice score, encompassing key share of voice analytics. The share of voice score measures how frequently your brand appears in response to the top queries your prospects and customers are asking. A higher score, calculated out of 20, shows that your brand is mentioned more often in AI engine query results.

Step 4: Access Detailed Insights and Recommendations

Complete the form to unlock your full share of voice reporting, including actionable optimization recommendations targeting your biggest visibility gaps. Re-run reports to keep tracking progress as you implement improvements to increase your AI share of voice.

  • The best thing that HubSpot has done since the Website Grader. A really nice marketing move!

    Mark Evans

    Founder

    Marketing Spark

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How to Increase Share of Voice

Start by establishing your baseline AI share of voice score using HubSpot's free tool. Run monthly analyses to keep monitoring share of voice and tracking which optimization strategies are driving the biggest improvements.

Improve share of voice through targeted strategies:

Increasing AI share of voice requires optimizing for how large language models select and synthesize information. These evidence-based strategies drive measurable improvements:

1. Create AI-Optimized Content Architecture

Structure your content using semantic triples that follow Subject → Predicate → Object patterns, making relationships crystal clear for AI systems to understand. Write self-contained passages of 50-100 words that completely answer specific queries without requiring additional context. Use HubSpot’s Share of Voice Tool often to track share of voice improvements and identify content gaps. 

2. Build Entity Authority

Establish consistent brand entity information across platforms AI systems heavily reference for factual information. Publish comprehensive "About" pages using Organization and Product schema markup that explicitly states your company's founding date, leadership, product lines, and unique value propositions. Also create FAQ sections answering common customer queries about your brand, products, and differentiators, since AI systems extract these Q&A pairs directly for conversational responses. Measure share of voice and entity recognition improvements through HubSpot’s tool. 

3. Develop A Multi-Platform Presence

Optimize YouTube video descriptions and transcripts with detailed explanations of your products and solutions. Try to contribute valuable insights to Reddit discussions in your industry subreddits, as AI systems increasingly index these authentic conversations for real-world perspectives. Use this tool’s results to identify which platforms might impact your score most significantly. 

Frequently Asked Questions