“Business Units in HubSpot mean we can keep marketing teams and assets distinct and make our everyday work much more straightforward. We have branding and integrations enabled with Business Units which gives us great clarity, as each brand utilizes different logos and colors. We mark contacts and companies by Business Unit as well as forms which lets us know easily which of our brands a contact interacts with”
Elise Gabriele
Director, Digital Marketing Operations
Running branded campaigns doesn’t have to involve hours of list building. With Business Units, you can delineate contacts by brand, or expand your target audience to run cross-sell and up-sell campaigns across your whole customer base. Easily separate assets, conversions, and reports with out-of-the-box CRM properties for Business Units.
Give your design team a break from sending and re-sending the same hex codes and logo files. With brand kits, you can organize design assets like logos and colors by business unit, making it easy to carry your individual brand identity across all campaign assets.
Sometimes, brands will need to ensure their subscription types, preference pages, and statuses are independent from each other to facilitate customer contact preferences. With Business Units, you truly can manage and communicate across multiple brands - all inside the same portal! You can also safely and easily view and manage subscription preferences by business unit, helping you keep your communications relevant and your customer experience exceptional.
Business units make it easy to get and stay organized, so you no longer need to rely on complex naming conventions or properties to make sense of your assets and campaigns. Categorize and filter web pages, landing pages, emails, forms, and blogs by business unit, so you always have the right asset on deck for each brand.