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Public Beta

AI Google Ads Copy Generator

Leverage HubSpot's free AI-powered Campaign Assistant to draft your Google Ads copy.
Generate Google Ad Copy
Google Ads Copy Campaign Assistant Demo Screen

Writing Google Ads copy with AI

In a sea of blue links, Google Ads put you front and center for prospective customers—but your ad copy still needs to inspire, intrigue, and delight.

An AI Google Ads copy generator can remove writers block and decrease the time you spend on endless revisions. To have persuasive ad copy generated by Campaign Assistant in minutes, simply:

  • Input your ad's purpose
  • Provide relevant keywords
  • Select a tone of voice
AI description in Campaign Assistant

Save time and money creating Google Ads

You no longer need to spend hours manually drafting an ad, thanks to HubSpot's AI-powered Google Ads copy generator. With Campaign Assistant, you can create ads in minutes. And, it's 100% free to use. 

Allocate your time and budget toward growing your customer base, not writing ads. 

Generate Google Ad Copy

What is an AI Google Ads copy generator?

An AI Google Ads Generator is a tool designed to automate and enhance the process of creating ad copy for Google ads. Utilizing advanced artificial intelligence, this tool generates compelling, relevant, and targeted ad content. 

HubSpot’s Google Ads Copy Generator takes information about your marketing campaign and turns it into engaging ad copy that is aligned with the goals of your campaign. It streamlines the ad creation process, eliminating the need for extensive brainstorming and drafting sessions typically associated with writing ad copy. This makes it an ideal solution for businesses and marketers looking to optimize their advertising efforts efficiently.

How to use HubSpot’s AI Google Ads copy generator

This tool is designed to simplify the creation of ad copy, making it accessible to digital marketing and copywriting beginners, novices, and experts. Here’s how to use it:

Step 1: Sign up or log inCampaign Assistant AI Google Ads Generator sign up screen

Start by signing up or logging into Campaign Assistant’s Google Ads Copy Generator with your HubSpot account. Once logged in, navigate to your dashboard where you can access the AI Google Ads copy feature.

Step 2: Input the ad's purpose

Define the primary goal or objective of your ad. This could range from increasing brand awareness to driving sales or website traffic. Clearly stating the purpose helps the AI understand the context and desired outcome of the ad.

Step 3: Provide relevant keywords

Keywords play a crucial role in targeting the right audience. Input keywords that are closely associated with your product, service, or brand. These keywords should be terms that your target audience is likely to use when searching for products or services similar to yours. The accuracy and relevance of these keywords directly impacts the effectiveness of your Google ad.

For example, if you're a software company that specializes in project management, appropriate keywords might include “project management software” or “team collaboration tool”. By choosing specific keywords that are relevant to your industry, you're more likely to attract professionals and organizations actively seeking your product or service.

Step 4: Select an appropriate tone of voice

The tone of your ad copy should reflect your brand's personality and resonate with your target audience. Choose a tone that is consistent with your overall brand messaging, whether it's professional, friendly, informative, or witty. The right tone can significantly enhance the connection with your audience and the overall impact of your ad.

Step 5: Generate your ad

Click the 'Generate Google Ad Copy”' button. The AI will use the details you've provided to create a draft of your Google ad copy. This draft will form the basis of your final ad.

Step 6: Refine and personalize

Review the AI-generated draft and make any necessary tweaks. Adjust the content to better suit your brand’s style and the specific preferences of your audience. If the initial draft isn't quite right, you can regenerate the content for a different approach. Continue refining until you're satisfied with the ad copy.

Generate Google Ad Copy

Who can benefit from using an AI Google Ads copy generator?


In the fast-paced environment of startups, every minute is valuable. HubSpot’s AI Google Ads Copy Generator is incredibly useful for these business builders, as it enables brand consistency and scales with business growth. This helps startups maintain flexible and up-to-date marketing strategies, allowing them to focus on growing their business and driving innovation.

Small and medium-sized businesses

For SMBs, managing resources wisely is crucial. The AI Google Ads Generator helps by quickly producing ads that are not only time-efficient but also tailored to attract the right audience. This allows SMBs to allocate more effort to other business areas without compromising on the quality of their marketing

Busy marketing departments

For larger organizations with significant marketing needs, this tool streamlines the ad creation process. It helps maintain a consistent brand voice across all ads and is scalable to accommodate increasing advertising demands. The tool's ability to optimize ads ensures that the content is produced efficiently and aligns well with the company's marketing goals, making it a practical solution for busy marketing departments.

Tips for using HubSpot's AI Google Ads generator

To fully leverage the capabilities of the AI Google Ads Copy Generator, it's important to use it strategically. Here are some enhanced tips with examples to help you maximize the effectiveness of this tool:

Provide specific inputs

Being more detailed in your inputs helps the AI create ad copy that is more focused and relevant to your specific products. For instance, if your business focuses on eco-friendly office supplies, it's better to provide specific inputs like "sustainable office stationery" or "eco-friendly office essentials" rather than just saying "office supplies".

Define Your Audience and Goals

Clearly define who your target audience is and what action you want them to take. For instance, if you own a stationery shop and your target audience is environmentally conscious businesses, your ad's purpose could be to "Encourage eco-conscious businesses to switch to sustainable stationery". 

Describing your audience and goals when inputting your campaign details helps the tool create more personalized content that better resonates with your target audience.

Try different tones

Experiment with different tones for your Google ad copy. For example, for a B2B software company, a professional and informative tone might work best. However, if the same company is targeting startups or younger entrepreneurs, a more relaxed and engaging tone could be more effective. If your brand is more casual and youthful, try a friendly and conversational tone.

Regular Keyword Updates

Stay current with keyword trends. If there's a rising trend in your industry, such as "remote work software" or “artificial intelligence” in the tech industry, updating your keywords to include these trending terms can make your ads more relevant.

For example, a company selling health supplements might start with keywords like "natural supplements" but can update to "immune-boosting supplements" during times when health and immunity are major public concerns.

Why they chose HubSpot's Google Ads Maker

Not just any Google ads preview generator — the right one for your needs:

"The Ad Assistant is what I love the most about Campaign Assistant. Writing ads for Google is such a repetitive task. So happy it can be automated and save so much time!"

"Great app with lots of useful features"

"An invaluable asset for any organization looking to elevate its marketing and sales strategies to the next level!"

And you?

What do you think of our Google ads mockup generator? We'd love to hear your thoughts.


Streamline your Google ad campaigns

Improve your Google Ad success with HubSpot’s Google Ads Copy Generator. Create high-performing ads that resonate with your audience. Quick, simple, and effective – start now and see the difference!

Generate Google Ad Copy

Frequently Asked Questions

  • Google Ads copy is the written text that appears on a Google search ad. When someone uses Google, they will often see multiple paid ads at the top of the search engine results page. The written text explains the product you're promoting or service you're selling. 

  • Writing Google Ads can take time away from crafting other components of your marketing campaign. AI Google Ads copy generators allow you to input a topic, and the tool will create the written copy for you. This saves you time and money!

  • Campaign Assistant is HubSpot's AI-powered tool that allows you to create landing page copy, marketing email copy, and ad copy for your next marketing campaign. You provide information about your campaign, choose a tone of voice that resonates with your brand, and select which type of asset you want to generate, and the tool will produce either a landing page, email, or ad. 

  • You can start using Campaign Assistant in Public Beta by pressing the "Generate Google Ads Copy" buttons on this page. You'll be directed to the tool from these buttons.

    Once in the tool, you'll create a HubSpot account or login to your existing HubSpot account. This will allow you to utilize Campaign Assistant's AI.