Usabilla helps brands gain insightful, actionable feedback from their audience. As a company dedicated to the voice of the customer, it naturally wanted its marketing to be as effective as possible. However, by 2015, Usabilla had outgrown its various point solutions. A powerful, all-in-one marketing automation platform was the way forward, so Usabilla signed up for Marketing Hub. While that helped massively with marketing, it realised that its salespeople needed to be involved as well. As things stood, the marketing and sales teams weren’t aligned. They needed a way to share insights, collaborate and ultimately close more deals. In 2016, Usabilla started using Sales Hub, and it hasn’t looked back since, doubling both its revenue and staff numbers year on year.
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About Usabilla
Founded in 2009 in the Netherlands, Usabilla helps companies build thriving digital platforms that drive results and outlast change. With its SaaS solutions, website and app users can make their voices heard at any point in their journey, through embedded feedback options and targeted surveys. Brands use that data to improve the visitor experience, increase conversions and boost customer satisfaction. Usabilla has offices in Amsterdam, Berlin, New York and Sydney and a list of clients including KLM, Tommy Hilfiger and Toyota.
Industry: Software
Company Size: Mid-Market 25-200 employees
Location: Benelux Region
Software: Marketing, Sales
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