HubSpot Co-marketing

Co-marketing Requests

Interested in working on a co-branded campaign with HubSpot?

What is Co-marketing at HubSpot?

The co-marketing team at HubSpot works with companies and influencers to co-create valuable content for marketers. Through co-marketing, not only do we create educational and useful content for our audience, we also share the benefit and responsibilities that go along with creating, launching, promoting, and analyzing a marketing campaign. 

Every co-marketing campaign at HubSpot is considered a full campaign. This means all content will be promoted to various HubSpot marketing channels. It also means all HubSpot content requirements apply, including quality, logistics and campaign guidelines. Co-marketing projects cannot be previously created, or of low value to our audience. 

HubSpot creates a variety of offers from ebook and webinars, to tools and templates. Our main goal is to create educational content and materials that help marketers and sales reps do their jobs better. If you believe your team has expertise and the resources to work with HubSpot on a co-marketing campaign, please read through the requirements and apply below.

Past Co-Marketing Campaign Examples:

Social Media Content Calendar
Social Media Content Calendar

Co-created and promote template campaign from HubSpot and Buffer

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Startup Marketing Blueprint
Startup Marketing Blueprint

Startup Marketing Blueprint kit: Full kill of resources from HubSpot, Vidyard, Adstage, OnPage.org, and Adobe Spark

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How to Run LinkedIn Ads
How to Run LinkedIn Ads

Ebook on running successful LinkedIn ads from HubSpot and Linkedin

Check it out
CRO Hangout
CRO Hangout

Co-branded campaign with Unbounce. ConversionXL, Moz, Wordstream, and Leadin (Now HubSpot Marketing Free)

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How to Create a Sales PResentation that Closes Deals
How to Create a Sales Presentation that Closes Deals

Co-Marketing between HubSpot and Prezi

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#Instagram Hangout
#InstagramHangout on demand

Co-marketing between HubSpot and Iconosquare

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Co-Marketing Requirements

Before agreeing to take on a co-marketing project, we require the following:

  • Content follows HubSpot style guidelines and fits with the HubSpot voice.
  • Alignment among target audiences, goals, and company expertise exist between HubSpot and co-marketing partner.
  • Partner brings expertise not already present in the HubSpot content library.
  • Partner works with the HubSpot content team to co-create and co-brand content.
  • Content created is hosted on a HubSpot landing page, behind a co-created form for lead generation at the top of the funnel. 
  • Partners promote the co-created piece of content to generate equal volume of downloads.
  • Minimum download requirement is 2,000 downloads from each partner in first 30 days post-launch. 

Featured Co-marketing Partners