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The 5 Best Form Builders

There is a wide selection of online form builders. Learn about the popular choices in the market to determine which tool will work best for your business.

Ready to get started? Check out HubSpot's form builder.


As a marketer, you need a professional tool that you can trust your valuable lead funnel with - one that integrates deeply with the rest of the tools you use for your business.

That’s where online forms come in.

Online forms are the dominant tool in a marketer’s toolbox for lead capture and driving conversions on your website.

With the right form builder, you can get all the information you need about a lead and use it to build the foundations of meaningful relationships. Then, turn those leads into happy customers.

To help you choose the best online form builder for your company, we researched the most recommended form builders for startups and growing teams. We collected reviews, highlights, and comparative features of each to help you evaluate the best form builder that suits your business needs in order to help you grow better.

Popular Form Builder Apps

To choose the five best form builders, we looked at review websites, business websites, and other credible online sources.

The table below compares HubSpot’s form builder with other form builders and shows the average ratings across thousands of reviews so you can choose the best form builder for your small business or startup.

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 HubSpot wufoo typeform jotform gravity forms

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Get Started at $59/Month (source)

Number of Forms






Feature of Platform Product






Compare Form Builders


Wufoo vs. HubSpot




Criteria to Select the Best Form Builder

  • Online forms are an important part of web conversions. Your form builder should work seamlessly with your CMS, making adding a form to your landing pages, web pages, or blog easy.

  • The type of information you want to gather varies depending on your business. Don’t be kept in a box - custom form questions lets you collect the exact information you need.

  • You don’t have endless time to spend toying around with technical tools. Online forms should be quick and easy to set up so that you can spend more time on the things that matter.

  • Show your visitors the forms and questions that are relevant to them. Not all leads are created equal. Online forms should know who is visiting your site and adjust based on past history.

  • Take every opportunity to show your customers who you are. The right form builder has opportunities to highlight your brand with custom color choices and logo placements.


Benefits of a Form Builder

Gather all the info you need, quickly.

With a simple online form, you make it easy for leads to provide you with the exact info you need in no time.

Appeal to your customer.

Some folks aren’t conversational - they want to provide their information and get on with their day.

Create a better experience for prospects and customers.

You’ll look more professional with a clean online form that fits with your brand.

Why HubSpot?

What makes HubSpot's free online form builder so great?

HubSpot’s form builder was built with you and your modern marketing team in mind. The form builder is intuitive and automatic where other systems are complicated and manual. HubSpot’s form builder takes care of the small details for you - like form customization, automated contact sync, and more.

Effortlessly convert anonymous website visitors into leads with powerful online forms — no technical expertise required. Even better? It works seamlessly with your HubSpot CRM, Sales Hub, and Service Hub.

We think that's all pretty great, and it turns out our customers do too.

What are customers saying?

HubSpot received G2's top 100 Software Sellers and Best Software Awards for 2021.

HubSpot is trusted by over 121,000 businesses in more than 120 countries.

A Community That Has Your Back

HubSpot Solution Partners

HubSpot’s Solution Partner Program is a network of over a thousand agencies to help you resource your marketing strategy with HubSpot. Whether you need someone to help create content, set up ads, or build workflows, there’s a partner here for you.

HubSpot Community

Our Community is there when you need them. Whether it’s getting set up or figuring out the best way to customize Marketing Hub for your needs, there are over 85,000 community members ready to answer your questions.

Knowledge Base

You’re busy. You don’t have time to file a support ticket. You’re also extremely smart and can find answers on your own. Search our comprehensive Knowledge Base to answer any question you might have about our products.

Start Using HubSpot for Online Forms Today

Finally, a form builder your marketing team will actually use.

Enjoy custom online forms, automatic contact syncing, and more features to help you stay organized without a thought.