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Best Form Builder of 2024

Choosing the best form builder is an important, but time consuming process.

Our expert research team put in hours of work comparing the Top 5 Form Builders in their field to bring you the best, most up to date information regarding Form Builders.

Get started with Marketing Hub today!


A form builder is a tool  that allow you to create customizable online forms without the need for any coding or technical expertise. They are used to collect information from users—such as contact details, feedback, survey responses, and more—and are commonly used on websites or within digital marketing campaigns.

Top 5 Form Builders

Feature HubSpot Jotform Wufoo Typeform Gravity Forms
Get Started Free
Get Started Free
# of Forms
Drag-and-Drop Editor
Email Auto-responder
Email Auto-responder
Requires Starter+ Plans
Via integrations
Via integrations
Via integrations
Via integrations
Filter and export responses to CRM

With HubSpot’s form builder, you can easily create custom forms for your website without any technical expertise.

HubSpot is a leading customer platform that offers a suite of software products and tools designed to help businesses manage and grow their marketing, sales, and customer service efforts.

Top Features to Consider

When choosing the right form building software you should take the following criteria into consideration:

Drag & Drop Editor

Drag and drop design editors allow you to create by dragging and dropping your own content into premade templates and content blocks.

What Sets HubSpot Apart:
  • Use HubSpot’s free form builder to create custom forms without technical expertise. Drag-and-drop each element into place to ensure your web forms match your brand guidelines and specific needs. 

  • Tailor each online form with specialized and dynamic fields, different field types, progressive profiling, and more.

Marketing Hub customers see their email click-through rate increase 121% on average after 12 months. (HubSpot Annual ROI Report)
Marketing Hub customers see an average increase of 113% in traffic to their websites after 12 months. (HubSpot Annual ROI Report)

Email Autoresponder

Autoresponder messages deliver information to subscribers without active involvement, guiding leads through the marketing funnel and tailoring messages to specific segments.

What Sets HubSpot Apart:
  • HubSpot’s form builder allows you to automatically send a follow-up email after a visitor completes your form. 

  • By enrolling your contacts in lead nurturing campaigns, you can transform visitors into high-quality leads and, ultimately, turn those leads into customers.

CRM Connection

The HubSpot form builder allows you to push the data from your forms to the CRM software, streamlining your lead generation process.

What Sets HubSpot Apart:
  • Easily integrate forms into your website or use them as independent pages to gather contact information swiftly. All the data collected from your forms will be automatically organized in your HubSpot Smart CRM database. 

  • You can then enhance the relationship with tailor-made emails and follow-up calls. The connection may then be developed further by sending tailored emails and making follow-up calls.

77% of Marketing Hub Professional and 88% of Enterprise customers display high Marketing Hub feature usage. (HubSpot ROI Report)


Generating traffic and leads is arguably the toughest challenge for any organization. By utilizing an online form builder, organizations can obtain and categorize leads according to the data supplied by the leads themselves.

HubSpot forms integrate directly with your sales, marketing, and customer service efforts to ensure that none of your customers’ valuable information gets lost, and everyone is referencing the same contact data.

Marketing Software That Grows With You

Start with free tools and upgrade as you grow, or hit the ground running with one of our premium editions.

For more information on other solution’s pricing, visit their pricing pages:

Jotform pricing page

Wufoo pricing page

Typeform pricing page

Gravity Forms pricing page

What are customers saying?

HubSpot Marketing Hub received G2's top 100 Best Software Products & Highest Satisfaction Products 2023
HubSpot was recognized as a leader on Gartner's 2022 B2B Marketing Automation Magic Quadrant.

HubSpot’s form builder allows Better.co.uk to speak to customers in earlier stages of the funnel, opening up more opportunities to nurture leads at the start of the customer journey.

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Attract More Customers with HubSpot today!

Use HubSpot to generate leads from your website using a powerful online form builder.