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Wix vs Wordpress

What’s the difference between an open-source and SaaS content management system (CMS)?

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Overview

Wix vs. WordPress — see how the two prominent CMSes built on different platforms compare. Learn the pros and cons of each one to make the best choice for your business.


What is Wix?

Wix is a beginner-friendly website builder with all the tools users require to create blogs, websites, and ecommerce stores.

What is WordPress?

WordPress is an open-source CMS providing advanced features and tools needed to create and manage a website. 

Pricing

Wix Pricing as SaaS

Wix is packaged as a software-as-a-service solution — its plans include web hosting, custom domain names, ecommerce tools, and CMS features.

WordPress Pricing as Open source

WordPress is free to use. But you need to pay for hosting, plugins, and maintenance to run a professional website, which can add up.

Compare Pricing

HubSpot FREE Content TOOLS HubSpot Content Hub Starter HubSpot Content Hub Professional HubSpot Content Hub Enterprise Wix (source) WordPress (source)
Core Website Management Tools
Free
$
$$
$$$
$
Free
Hosting
All HubSpot Content Hub plans include web hosting.
All HubSpot Content Hub plans include web hosting.
All HubSpot Content Hub plans include web hosting.
All HubSpot Content Hub plans include web hosting.
Hosting is included when you sign up for a Wix plan.
Plans for popular WordPress hosting platforms start at $0.99/mo and can go up to $1500/mo.
Integrations / Plugins
Content Hub has hundreds of apps and integrations that extend your website’s functionality.
Content Hub has hundreds of apps and integrations that extend your website’s functionality.
Content Hub has hundreds of apps and integrations that extend your website’s functionality.
Content Hub has hundreds of apps and integrations that extend your website’s functionality.
The Wix App Market has tons of free apps. Premium add-ons cost between $3 and $20 per app.
WordPress has thousands of free plugins, but paid options can cost up to $200 per plugin.
Security
HubSpot Content Hub plans come with built-in security features like a standard SSL certificate, web application firewall, and round-the-clock threat monitoring.
HubSpot Content Hub plans come with built-in security features like a standard SSL certificate, web application firewall, and round-the-clock threat monitoring.
HubSpot Content Hub plans come with built-in security features like a standard SSL certificate, web application firewall, and round-the-clock threat monitoring.
HubSpot Content Hub plans come with built-in security features like a standard SSL certificate, web application firewall, and round-the-clock threat monitoring.
Wix plans include an SSL certificate, website monitoring tools, and automatic security updates.
Monthly fees for WordPress security features start at $16.67 per month.
Maintenance, Updates, and Support
Content Hub handles the system updates and backend maintenance, so users don't have to worry about it. Customers also have access to the HubSpot community and HubSpot Academy for training and support.
Content Hub handles the system updates and backend maintenance, so users don't have to worry about it. Customers also enjoy a round-the-clock dedicated support team.
Content Hub handles the system updates and backend maintenance, so users don't have to worry about it. Customers also enjoy a round-the-clock dedicated support team.
Content Hub handles the system updates and backend maintenance, so users don't have to worry about it. Customers also enjoy a round-the-clock dedicated support team.
Wix’s users enjoy automatic updates, maintenance, and 24/7 customer support via email and live chat.
You have to either manage your website yourself using support forums or pay $100-$5000/mo to a WordPress developer.

Please note that HubSpot’s pricing and packaging is subject to change. Please consult HubSpot’s Product & Services Catalog for the most up-to-date pricing and packaging information. For more information on Wix’s pricing, visit their pricing page. For more information on WordPress’s pricing, visit their pricing page.

How HubSpot Measures Up

HubSpot’s Content Hub offers premium website hosting for free, without extra charges based on usage. You focus on creating great content. We'll take care of the infrastructure behind your website.

HubSpot is a leading customer platform that offers a suite of software products and tools designed to help businesses manage and grow their marketing, sales, and customer service efforts.

Try free today Try Content Hub Today

Capabilities

Let’s see how Wix vs. WordPress compare as content management software.

Wix offers hundreds of templates and a drag-and-drop editor to help you design your dream website. Users rely on Wix App Market to extend website functionality as editing through custom code is limited.

WordPress lets users tweak their site’s look by choosing from thousands of free and paid WordPress themes and custom code. Extending functionality requires WordPress plugins or coding, limiting beginners’ ability to create complex websites. Examples of functionality that require additional plugins include adding contact forms, linking to marketing automation tools, SEO tools, Google analytics, improving website speed and adding additional security features.

The Wix SEO Wiz covers on-page SEO and offers additional SEO tools such as Site Booster and Visitor Analytics.

WordPress is an SEO-friendly platform, powering more than 40% of online websites. But you need to install SEO plugins to improve functionality, which may come at an additional cost.

Wix provides standard blogging features to help you get started. On a Wix site, you can add media with the drag-and-drop editor and organize posts according to category. 

WordPress was originally built as a blogging platform that evolved into a full-fledged CMS. Creating a blog using WordPress is straightforward, but layout changes and extra features may require additional apps and subscriptions, which don't come free.

Content Hub Overview

Decide between SaaS and open source website building software by identifying your non-negotiables. These usually include speed, security, and stability — all included with HubSpot Content Hub.

Start building your website in no time.

Building a professional website without technical knowledge is tricky. HubSpot’s CMS empowers you to build a website with flexible themes, built-in apps, and a drag-and-drop editor that cuts out the learning curve.

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All-in-one customer platform to help grow traffic and generate leads.

HubSpot Content Hub is the first and only CMS that uses CRM data to help you build better customer relationships and run successful online stores. 

Track customer details, interactions, and content from one place — without writing a line of code.

Create personalized experiences for your website visitors.

Dynamic content and local website development features set Content Hub apart. Automatically test different variations of your website with adapting testing, and HubSpot will serve up the best-performing option.

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A secure platform gives customers one less thing to worry about.

With features like global CDN, Web Application Firewall (WAF), and SSL encryption, Content Hub users can focus on creating content and growing their business.

What gets measured gets managed.

HubSpot’s analytics and reporting let you monitor how many sessions, leads, and customers you're getting.

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Content Management Software That Grows With You

Start with free tools and upgrade as you grow, or hit the ground running with one of our premium editions.

Explore free tools Explore premium editions

What are customers saying?

HubSpot Content Hub was named a "leader" by G2 Crowd in the Web Content Management landscape. Check out the full report and reviews here.

    In addition to evolving sales and marketing functions, Andy is also benefiting from having the AAXIS website hosted and managed in HubSpot Content Hub.
    “I can manage pages and content without having to switch to a new software,” says Andy. It combines everything into one user experience.

    Andy Wagner

    Executive Director

    AAXIS

    aaxis-logo-500px
    Read the case study

    HubSpot is trusted by over 194,000 businesses in more than 120 countries.

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