HubSpot Connect Program Policies

Looking to join HubSpot Connect? Here are the requirements for applying and the certification guidelines.

In order for your application to the HubSpot Connect Program to be considered, you must first fulfill the required criteria:

  1. You must build your integration in house.
  2. You must build your integration using OAuth 2.0 (for instructions on building on HubSpot, please see our developer documentation).
  3. You must offer support for your integration. Ticketed or phone support is acceptable (with a required 24 hr response time SLA).
  4. You must have a minimum of 10 Installs with HubSpot.

Beta Integration Application Process

Participants who have less than 50 Installs with HubSpot and are accepted to be a HubSpot Connect Beta Integrator must follow the steps below to remain in the program:

  1. Create a site page with our set of requirements listed in our onboarding packet within the first 30 days after acceptance as a Beta Integrator.
    • If you fail to supply the required site page within the first 30 days of acceptance, you will be removed from the program.
  2. Once the site page is approved, we will list it via our Beta Integrators listing page.
  3. Your ninety day listing period to get to 40 Installs begins upon the publication of your listing.
    • Within or at the end of ninety days if you reach 40 Installs you are eligible to begin the Certification Process to become an official HubSpot Connect Partner. (Outlined below.)
    • At the end of ninety day period if you are not at 40 Installs your participation in the Connect Program will be terminated.
  4. We reserve the right to terminate your participation in the Connect Program at any time.

Certification Application Process

Participants who have 50 or more Installs with HubSpot and are applying to become a HubSpot Connect Partner must follow the steps below to pass through certification:

  1. HubSpot will provide an NPS survey link for you to send to customers that have installed your integration.
  2. Once the survey has been distributed, HubSpot will monitor the responses until a minimum of 20 are received.
  3. HubSpot will then calculate the NPS score of the survey respondents. If the score is equal to or greater than 25, and you otherwise meet the requirements for certification, you will be officially certified as a HubSpot Connect Partner.
  4. If your NPS score is less than 25, we will allow you to improve the integration based on customer feedback.
  5. Once improvements are complete, we will either make a decision to officially certify you as a Connect Partner or require you to run the survey process again. We reserve the right to decline moving forward with your application or to terminate your participation in the Connect Program at any time.

Please see the HubSpot Connect Program Agreement for the terms and conditions that apply to participation in the Connect Program.