Giving permission to use or share data. This could be done via opting-in or can be implied.
Under the GDPR and similar data privacy laws, consent must be freely given, specific, informed and unambiguous. Consent must be positive and affirmative, and in some cases it must be explicitly given.
Reasons that explain why a business uses or processes a contact's personal data. According to GDPR, businesses are required to have at least one legal basis as a reason for processing data. In HubSpot we ask customers to choose from 6 types of legal basis that cover Consent, Performance of a Contract, and Legitimate Interest. There may be more than one legal basis that fits each situation.
Recording the reason for processing contact data is part of data privacy best practices.
Using data privacy features in HubSpot
This page is not an exhaustive summary of privacy language or legal advice for your organization. It’s meant to help HubSpot customers and others understand common language around data privacy and consent. Consult an attorney if you’d like advice on your interpretation of this information or its accuracy.