EMEA Partner Day 2016

Dublin, Ireland | May 12th

Howdy Partner

Thank you for joining us!

As one of our top tiered Partners, we want to be completely aligned with you as you market, sell and deliver the most cutting edge inbound services to your clients. That's why we brought big thinkers and top speakers to Partner Day 2016 in Dublin. Find their presentations (and some more fun stuff recapping the event) below!


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Live from Partner Day

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Partner Day Content

From thought leader panels to Mystery Dinners, the day was packed with content (and outings) from our team and our Partners.

  • 08:30 - 08:45

    Welcome & Opening Remarks: EMEA Managing Director, Christian Kinnear, got the day off to a great start with a warm welcome and some reflections on the progress of the partner programme in EMEA over the past year. Deck available to download here.

    08:45 - 09:15

    HubSpot Partner Programme: Past, Present & Future: David McNeil, VP Global Partner Program & Strategy and Patrick Shea, Director Marketing, reflected on some of the key recent changes and shared the new programmes & initiatives that will help set EMEA partners up for success in 2016.Deck available to download here.

    09:15- 10:15

    Envisioning the Future : Sales Products & Sales Methodology: This session, led by Kieran Flanagan, VP Marketing and Mark Kilens, HubSpot Academy Leader, went deep into the philosophies that are foundational to the inbound sales methodology, and explained how the full suite of tools positions Partners to deliver deeper ROI and win new business. Deck available to download here.

    10:15- 10:45

    Transforming How Partners Work in HubSpot: In this special session with Brad Coffey, HubSpot's VP of Product, you got an early look at some of the changes we are observing in 2016, and what we are doing to help our partners continue to evolve and grow. Deck available to download here.


    11:15 - 12:15

    Scaling Client Acquisition through a Sales Development Programme: Justin Hiatt, Director, Global Business Development Program, provided a deep dive into how you can increase your new client acquisition by building out a Sales Development Rep role at your agency - a high level overview that spans defining your candidate profile all the way through to KPI best practices and career development. Deck available for download here. 

    12:15 - 13:00

    Proven Paths to Success: HubSpot Partner Spotlight Panel

    Christian Kinnear, EMEA Managing Director, will be joined by 3 of our most successful EMEA partners to discuss their paths to success and delve into some of the obstacles they’ve overcome and lessons learnt along the way

  • 14:00 - 14:45 

    Building A Global Brand: Cindy Goodrich, VP Marketing, shared her insights into the direction the HubSpot brand is taking as we scale in Europe and beyond. Deck available for download here.

    14:45 - 15:30

    Breakout Session #1: Inbound Amplified: Using Ads to Get More From Your Inbound Strategy OR Partner Panel: Servicing for Success. Deck available for download here. 

    Breakout Session #1: Partner Panel: Servicing for Success. Deck available for download here. 

  • 16:00 - 16:45 

    Breakout Session #2: Proving Inbound: How One of HubSpot’s Largest Partners Uses Leadin to Sell More Inbound. Deck available here. 

    Breakout Session #2: Doubling Web Revenue: Selling Growth-Driven Design Website Retainers. Deck available here. 

    16:45 - 17:30

    Creating & Managing Your Recruitment Funnel: Declan Fitzgerald, Global Recruitment Director, shared his top 10 tips for driving your recruitment machine. The nuts and bolts of choosing a recruitment strategy, building recruitment teams, driving referrals and direct sourcing. Deck available for download here.


Some familiar and new faces you heard from throughout the day.

Christian Kinnear

MD, HubSpot EMEA

Patrick Shea

Marketing Director

Cindy Goodrich

VP Marketing

David McNeil

VP Global Partner Program & Strategy

Brad Coffey

VP Product

Declan Fitzgerald

Global Recruitment Director

Kieran Flanagan

VP Marketing

Mark Kilens

HubSpot Academy Leader

Clodagh Higgins

Partner Programme Manager

Justin Hiatt

Global Business Development Program

Luke Summerfield

Program Manager

Nicholas Holland

Director of Product Development

Lars Osterberg

Product Manager

Craig Wilstshire

Managing Director, Struto

Eric Murphy

Founder, Babelquest

Alex Embling

Director, Strategic Internet Consulting

Daryn Smith

Director, Mpull

Mike Broomfield

Managing Director, Intellegetia Ltd


Attending Partner Agencies

The following agencies attended EMEA Partner Day 2016.