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EMEA Partner Summit 2018

Join us in Dublin from May 15th - 16th 2018

Countdown to Partner Summit


Sorry, this event took place on May 15th - May 16th 2018. See you in 2019!

What is Partner Summit?

EMEA Partner Summit is an annual event that brings together our top agency partners for an in-person experience. The event began in 2014 when we hosted an international Partner Summit in Dublin. This year we are expecting +250 partners to attend in Dublin.

It is an exclusive 2-day event for our top agency partners who have achieved the Gold, Platinum or Diamond tier status. It's the one time of year (outside of INBOUND) that we are able to fully immerse our Partners in HubSpot's culture, product, and the broader partner community.

This year, our agenda will be packed with sneak peek products features and enhancements, training on how to package and sell services, and lots of advice on how to grow and scale an agency, as well as the usual fun and networking that makes EMEA Partner Summit an unmissable event! 

Why should I attend?

  • Digital is good, but nothing beats meeting other partners in person to share experiences and ideas in an informal forum. I have had huge benefits by the network I have built at these events. I can reach out for input and advice - that kind of relationship building is hard to build through a wifi connection.

    Jeppe Nyrup

    Head of Inbound


  • "If you are a HubSpot Partner you have to be here. You will learn loads of things and come out with great ideas. It's almost felt like a mini-Inbound event just for Partners.

    Eric Murphy

    Co-Founder, Inbound Strategist



This version of the agenda is still work in progress, and it is subject to change.

Download the agenda in PDF here.

Session Descriptions

Download the agenda in PDF here.

  • The Future of HubSpot

    Join HubSpot CMO, Kipp Bodnar and learn where the industry is headed, and get a first look into how HubSpot is evolving to address the market trends.

    HubSpot Product Keynote

    Join our SVP of Product, Christopher O'Donnell as he shares what's on the horizon for the HubSpot product, as well as what we're making available in your portal this Partner Day. You'll gain insight into the new tools being built to make it easier for marketers, salespeople, customer service representatives, and business owners (like you!) to drive growth in 2018.

    Helping you and your clients grow better

    Consumer behaviour is shifting dramatically so HubSpot is evolving with the launch of Service Hub and App Hub. But what does this mean for our global partner community? David McNeil, VP of the Partner Program, will highlight the best ways to take advantage of the opportunity right now by expanding your service offerings and being first to market.

    GDPR compliance: HubSpot Platform and Your Agency

    Join John Kelleher, General Counsel, and Tom Monaghan, Director of Product, to learn how GDPR has changed HubSpot's platform and how agencies can use HubSpot in their efforts for compliance.

    HubSpot as a Platform: 3 Big Opportunities for Agencies

    HubSpot is evolving to become a platform — a flexible foundation around which organizations like yours can tailor their entire digital "front office." This next wave of innovation offers three opportunities for agencies: 1. Using our integrations to provide more specialized solutions to clients and wrap new service offerings around them.
    2. Developing custom apps and integrations for specific client use cases.
    3. Creating your own products on our platform — bottling your experience and insight into apps that can be sold to other HubSpot customers.

    HubSpot Product Science Fair

    Each month, all of HubSpot is invited to see demos of the work being done by product teams. It’s every HubSpotter’s favorite forum -- so we want to deliver the same content for our partners! Join our product team for a round of live demos of both new and soon-to-be-released software.

  • Service Hub: A look inside HubSpot's next great product line

    Michael Redbord has spent the last 5 years growing HubSpot support, scaling solutions, and solving for the customer. He's now leading the charge for HubSpot's next product line - Service Hub. He'll share the inbound service framework he's developed, a deep dive into the new Service Hub product, and why now is the time to put the customer at the center of your business.

    A Conversational Approach to Inbound: An Introduction to Conversations and Conversational Strategy

    Developing a conversational strategy the inbound way is about more than live chat and chatbots. It’s about building a cohesive, omnichannel experience that enables the development of personal, one-to-one relationships at scale -- without increasing human capital. In this session, you'll learn how HubSpot is changing the game with conversations, the newest feature of HubSpot CRM.

    Introducing HubSpot for Shopify: How You Can Help Ecomm SMBs Beat Amazon

    Ecommerce is the future. People love the convenience and speed of buying online. This has been great for entrepreneurs and has spawned thousands of new SMBs. And while it’s easy to grow, it’s hard to scale. Pressure from retail giants and a dated marketing playbook are major challenges. That’s where HubSpot for Shopify can help ecomm SMBs win.

    From Good to Great: How HubSpot’s Social and Content Tools Help you Turn More Attention Into Leads

    Attention is at an all-time premium, and it's harder than ever to stand-out. Yet, clients today are still looking for you to deliver growth. Join Angela DeFranco and Daria Marmer, product leads for content and social within HubSpot and learn about all the latest Marketing Hub updates that will help you stand out and effectively turn attention into leads.

    Turning the Growth Stack into Green Stacks: How to Land Larger Retainers by Offering Sales Services

    Have you thought about expanding your service offerings to include sales, but haven't quite made the jump? If so, this session is for you. We'll cover how to sell, price and package sales services as an extension of your marketing services. You're already helping your clients generate qualified leads, now learn the framework and new HubSpot tools that will close those leads at a higher rate.

    Marketing Hub 2.0: Refined, Modernized, and Set to Supercharge Your Growth

    Join Nicholas Holland, General Manager of the Marketing Hub, for an in-depth walkthrough of how far the Marketing Hub has come, and what's coming next that will help you, and your clients, supercharge your growth in 2018 and beyond.

    HubSpot As A Platform Part 2: Building a Lovable Developer Platform

    As HubSpot evolves as a platform and expands our ecosystem, how does that change our approach to Product? We're introducing extensive new resources for developers, driving for API completeness and consistency, and thinking #platformfirst as we design new features. In this session we'll share our vision for a truly lovable developer platform that will foster a vibrant and open ecosystem, and discuss how this approach will benefit you and your customers.

    Elevating the Professional Marketers’ CMS: Where We Are, and Where We're Headed

    The HubSpot CMS has become a huge growth opportunity for partners, and professional marketers. Recently, we've rolled out a number of enhancements to the CMS that can help you build, and deliver an effective website. Join the Marketing Hub product team for this session to learn about all the latest CMS product updates, and how you can apply them to your agency and clients.

    Machine Learning AMA with HubSpot Product expert Hector Urdiales

    Machine Learning is one of the hottest trends in the business ecosystem, but what does it really mean and what impact can it have on the marketing agency world? Join us for an Ask Me Anything style session with HubSpot's very own machine learning expert and technical lead, Hector Urdiales. We'll address how HubSpot is using machine learning when developing new products, and conclude with an open Q&A.

    Agency Unfiltered: Partner Summit Edition

    Agency owners, we know you crave more advice about running your businesses. Great news: we happen to know a number of experts with firsthand know-how of scaling an agency. Hint: they're attending Partner Summit too. We’re bringing our monthly Agency Unfiltered Facebook series to you in-person! Join this partner-led panel to hear tips on topics like: process development, sourcing and hiring talent, team building, financial planning, specialization and more -- from the experts who know it best your agency peers.

  • Getting from Platinum to Diamond and Beyond! 

    To get to Platinum you just have to sell. But to get to Diamond you have to scale up your business!
    The challenges we faced when we were a Gold partner in growing to Platinum were very different to the challenges we faced trying to get to Diamond and beyond.
    So this year, at HubSpot Partner Summit, we have put together what we think is a very candid view of what you need to focus on and some of the things that can go wrong!
    Platinum was about learning to sell effectively, Diamond for us was about having a scalable professional services consultancy business – and we will talk about some of the key challenges involved.

    How Specialisation Helped Us Grow 10X in 3 Years

    In this talk, Perry Nalevka, CEO of PenguinStrategies, a Diamond Partner from Israel, will walk you through how they selected their specialisation and how that helped them improve all aspects of their agency. This will include the 4 Ps: process, pricing, people and profits.

    Acquiring and Retaining Inbound Talent

    In organisations of less than 20 people, one ‘wrong hire’ can negatively impact your clients, strain your team, ruin culture and damage your cash flow. Conversely, a ‘right hire’ can catapult your growth.
    This talk is designed to share insights into the Six & Flow approach to inbound recruitment, recruiting on values, how we’ve developed our employer brand and the recruitment process & tools we use.
    The intention is that you’ll walk out of the room with a roadmap to create an environment in your agency that allows brilliant people to thrive, but more importantly, helps you reach your growth targets.

    Winning Global Accounts with Solid Stakeholder Management

    According to several studies, the number of stakeholders involved in a buying process has increased over the past few years. On average, we at Katalysator have more than 5 different stakeholders involved when dealing with large accounts. Now, multiply that by the number of
    regional offices for multinational companies and you’ll end up with a lot of stakeholders. Without a strategy and a solid toolbox, you will not succeed with implementing inbound and
    HubSpot. In this keynote, we will share our journey and the most important tools when handling stakeholders.

    How to Add Integration as a Service to Deliver Innovative Inbound Marketing

    Come learn how to use integrations to differentiate yourself from your competitors. Jonaz Kumlander from Avidly and Daryn Smith from MPULL will share their learnings and the opportunities that integrations offer agencies.

    3 Keys to Connecting Video to the Marketing Funnel

    Traditionally, marketers are very adept at producing content like blogs, eBooks, white papers, and guides that touch every part of the marketing funnel. But inbound marketing strategies are now featuring more video each and every year, making it necessary to have a video strategy to attract, engage, and convert your audience with video. Join MarkedPartners & TwentyThree, as we walk you through how the TwentyThree x HubSpot integration has allowed brands to be more targeted and segment their users based on video behaviour. Additionally, we’ll have a hands-on portion that walks agencies through the steps to setting up lead scoring, workflows, and email with video data inside of HubSpot.

Download the Decks from EMEA Partner Summit 2018


Croke Park
Jones' Rd, Drumcondra
Dublin 3


Croke Park, Jones' Rd, Drumcondra, Dublin 3

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