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For Partners, By Partners


We’re inspired by the ways our partners have been stepping up to support each other during this time of uncertainty. Whether you want to learn more or are looking for inspiration to create your own content, this is an evolving collection of resources created for and inspired by partners.
Last updated May 18, 2020

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21 Ways to Grow Your Business During a Recession, By Team

When the economy shrinks, typical growth strategies stop working. But you can get ahead by thinking creatively. Learn about alternative ways to grow during a recession, by team.

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New Marketing and Sales Benchmark Data

Weekly, we aggregated data from our global customer base of 70,000+ companies to understand how business metrics are shifting as the world grapples with many unknowns.

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Relief Offers from HubSpot App Partners

Many HubSpot app partners are offering discounts, flexible terms, and new packages in these challenging times. We’ve highlighted their offers here.

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Moving Marketing Forward

Now more than ever, it’s important that we’re being thoughtful about the types of messages we’re putting out into the world. Explore ways to move your marketing forward with empathy

5 Reasons Not to Slash Your Marketing Budget in a Crisis

In times of crisis, history has favored businesses that view marketing as a profit over a cost, doubling down on retention and acquisition. Learn how knee-jerk cuts to marketing budget can damage business.

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21 Ways to Grow Your Business During a Recession, Broken out by Team

When the economy shrinks, typical growth strategies stop working. But you can get ahead by thinking creatively. Learn about alternative ways to grow during a recession, broken up by team.

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How Marketers Can Stay Productive During Unknowns

It's time to double down on marketing efforts. From driving more backlinks to gathering testimonials, learn six ways to stay busy when everything else seems to slow down.

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Adapt 2020: An Education Series

In the coming months - through weekly installments - HubSpot will be focusing on the shifts you need to make to build a marketing strategy for today’s unique situation and tomorrow’s new economy. First up is how to shift to a virtual event strategy.

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How to Pivot Your Marketing Strategy When Businesses Reopen

In many countries, the conversation has shifted from staying home to the possibility of re-opening businesses. While it will take some time to implement these changes and return to normal,  you'll want to plan your response thoughtfully.

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6 Quick Win Strategies to Maximize Your HubSpot Investment in a Crisis

Whether you lost clients due to budget cuts, can no longer leverage in-person events to generate leads, or lost a key supplier, it's time to ensure the tools you've invested in are supporting you.

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Running Your Business Remotely

Get industry insights directly from our partner team at HubSpot and learn how fully remote partners have built successful businesses. Remote may be the new normal for many of us, but we have partners that’ve been walking the walk for over ten years.

Prospecting Through Unknowns, Industry to Industry

Learn how to focus on “why now” by tailoring your messaging around the ways HubSpot solves immediate industry-specific challenges.

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How to Adapt Your Business Game Plan

You may have customers in highly impacted industries. Use this HubSpot one-pager to find opportunities to shift some of your work to less impacted industries.

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How to Successfully Go Remote with Your Agency

With 60 team members, Inbound Back Office delivers over 1,500 hours of work per month for their clients, 100% remote. Their key to success? Let go of the need to see your people working.

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Selling with Empathy Through Uncertain Times

One of our HubSpot CAMs hosted a webinar focused on how to sell virtually with empathy. Learn more about his recommended framework and the psychology of selling in today's new reality.

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10 Tips From a Remote Agency of 19 Years

Working from home has always been Red Javelin’s normal. But at first, it did take some adjustment to get it right. Here’s what they learned in the process.

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Managing Your Business Through Uncharted Territory

Many companies are going into ‘survival mode’ right now across multiple sectors, but care needs to be taken of reacting too defensively. If you cut too far, you can hinder all chances of a longer term recovery.

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Keeping Your Community

Whether with your employees or the partner community, keep building up your community. While this is an isolating time, the power of collaboration tools can bring us closer together than ever before.

Upcoming Events

Advertising in a Time of Crisis, May 21, 2020 at 11 AM ET, brought to you by HubSpot's Adapt 2020: An Education Series

Engaging Employees During Uncertain Times

The shift to a distanced team may not feel natural. It takes extra thought and care to find ways to engage your team and be inclusive. Learn more about ways you can continue to cultivate healthy relationships over distance.

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Collaborate with Partners in our Facebook Group

As a solutions partner, you have access to the brain power of your entire community of partner peers in the Solutions Partner Program Facebook group.

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Newly Released Partner Certifications

PieSync Fundamentals: Contrasts PieSync and Zapier as iPaas solutions and walks you through PieSync functionality.

CMS Implementation: Prepares your firm’s strategist to effectively lead your client’s website redesign and CMS implementation projects to success.

Advanced CMS Implementation: Identifies highly technical partners who offer CMS implementation as a critical, core service.
 
Guided Client Onboarding: A primer to guided client onboarding with HubSpot (newly upgraded from course to certification).

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