In times of crisis, history has favored businesses that view marketing as a profit over a cost, doubling down on retention and acquisition. Learn how knee-jerk cuts to marketing budget can damage business.

It's time to double down on marketing efforts. From driving more backlinks to gathering testimonials, learn six ways to stay busy when everything else seems to slow down.

In the coming months - through weekly installments - HubSpot will be focusing on the shifts you need to make to build a marketing strategy for today’s unique situation and tomorrow’s new economy. First up is how to shift to a virtual event strategy.

In many countries, the conversation has shifted from staying home to the possibility of re-opening businesses. While it will take some time to implement these changes and return to normal,  you'll want to plan your response thoughtfully.

Whether you lost clients due to budget cuts, can no longer leverage in-person events to generate leads, or lost a key supplier, it's time to ensure the tools you've invested in are supporting you.

Advertising in a Time of Crisis, May 21, 2020 at 11 AM ET, brought to you by HubSpot's Adapt 2020: An Education Series

The shift to a distanced team may not feel natural. It takes extra thought and care to find ways to engage your team and be inclusive. Learn more about ways you can continue to cultivate healthy relationships over distance.

As a solutions partner, you have access to the brain power of your entire community of partner peers in the Solutions Partner Program Facebook group.