Apply Now to Lead a HubSpot User Group

Thanks for your interest in participating in the HubSpot User Group (HUG) program. We are excited to offer industry, skill, and interest-based user groups in 2022!

Apply Now to Run a HubSpot User Group

We are no longer accepting applications for this year. Stay tuned for 2023 applications to open!

Thanks for your interest in participating in the HubSpot User Group (HUG) program. We are excited to offer industry, skill, topic, and interest-based user groups in 2022!

Some Important Program Updates for 2022

Prior to applying, please read the following: 

  1. As of right now, all 2022 HUGs will be held virtually until further notice. As 2022 progresses we will regularly reassess when we will be able to meet in person again, but make no guarantees that this will happen in 2022. 
  2. We will not be accepting more city-based HUGs. Rather, we will be looking to maintain our current city-based HUGs.
  3. To better serve our user base, we are re-focusing our vision for the HUG program to mostly include industry, interest, topic, and skill-based HUGs in 2022, along with select regional HUG chapters. 

What's Expected of You as a HUG Leader?

As a HUG Leader you are an ambassador of HubSpot, and a valuable resource to our community of HubSpot users. With great power, comes great responsibility. We'll expect that you: 
  1. Focus your HUG activities around helping to educate and connect current HubSpot users and customers. Content should be product-focused and aimed at helping users get more out of the software they are using. 
  2. Commit to hosting at least one (1) quarterly meet-up for your community.
  3. In-between meet-ups, post regularly on the HubSpot Community to keep your group engaged in regular conversation. 
  4. Exclusively use the approved software solution provided to host community discussions, manage events, and run virtual meet-ups. 
  5. Abide by HubSpot's guidelines when it comes to promoting your business or services.
  6. Upon being accepted into the program, sign an official Leader Agreement that specifies all our program terms.  

Why Lead a HUG?

As a HUG Leader, you have the opportunity to give back to the HubSpot community, while sharpening your own prowess and growing yourself as a professional. Benefits of leading a HUG include:

  1. The opportunity to learn from other HubSpot users and HubSpot employees
  2. Access to exclusive HubSpot product announcement and strategic overview presentations
  3. An opportunity to grow your professional leadership experience
  4. An opportunity to grow your CRM, sales, marketing, and services expertise
  5. Regular networking with HubSpot users to help build a support system that can improve your own HubSpot usage
Businesses will have the opportunity to promote their HubSpot services at the start of each HUG, to HubSpot users barring they abide by strict program guidelines. 

If you have any additional questions please reach out to

2022 HUG Leader Application

Please carefully read the following and complete the form below to apply for the HUG program in 2022. Please submit only one application per company, and one application per HUG.

Applications for 2022 HUGs are open all year round and reviewed monthly. Therefore, it might be a few weeks before you are updated on your application.