Logo - Full (Color)

dark blue logo

Delivered Every Week

HubSpot introduces a marketing newsletter for marketers by marketers. Lock in to exclusive interviews with the people behind the scenes at the NBA, Liquid Death, Oatly and many more of your other favorite brands.

MiM-1
McDonalds-1

McDonald's Secret Ingredients to Fan-Driven Marketing [Deeper Dive]

Read the extended interview with two McDonald's marketers on all things Gen Z marketing.

Copy of Headshot Template-1

Beyond the Golden Arches: How Two McDonald’s Marketers Win Gen Z

McDonald's has an entire marketing team dedicated to Gen Z. Here's why.

Preston Rutherford, Chubbies co-founder

Chubbies Co-founder Warns: Don’t Get Hooked on the Performance Marketing Drug

This 3-time co-founder shares why focusing on short-term marketing is your biggest mistake.

Irina

Gen Z is turning this CEO's business model upside down

Gen Z is turning the marketing world upside down. How Hootsuite CEO is embracing the change.

Grace Kao-2

Marketing Wrapped 2024

Spotify's Head of Global Business Marketing talks through her fav marketing "hits" of 2024, and what's to come in 2025.

Aja Frost

A HubSpot Director on Diversifying Beyond Search

HubSpot's senior director of global growth chats with us about embracing AI and reviving 'dead' marketing channels.

Chandler Quintin, Video Brothers

How an Entertainment Strategy Helps You Cut Through the White Noise

Learn why you should think less about marketing and more about people. Plus, how to turn $1,000 of ad spend into the power of 10,000.

matt zaremba headshot

Bodega's Matt Zaremba on How to Avoid Empty Calorie Marketing

Bodega's Director of Marketing says there's no room for ego or "empty calorie" marketing. And that hyping your audience is the cure.

Oatly EVP

It’s Like Marketing, But Made for Humans: Lessons from Oatly’s EVP

Hear Brendan Lewis' belief that growth marketing needs to be "neutered, if not totally destroyed.""

CPK

How California Pizza Kitchen Embraces Change, Goes Viral on TikTok, and Gives Consumers FOMO

How California Pizza Kitchen's CMO leads the way on brand evolution and finds new ways to engage with customers.

6 Marketing Takeaways from Longlegs’ Campaign of Terror

6 Marketing Takeaways from Longlegs’ Campaign of Terror

The campaign behind the horror flick Longlegs raked in $22 million opening weekend. Here's 6 lessons that you can bring to your next marketing campaign.

Maryam

One Question That Will Reinvigorate Your Approach to Marketing

Fortune Media managing director Maryam Banikarim talks about curiosity, purpose-driven work, and how she piqued the ire of two sets of celeb siblings.

Emily Kramer-1

Stop Sending Boring Newsletters: Lessons from MKT1's Emily Kramer

Learn how the MKT1 newsletter creator "never misses", and her advice for marketers who are one of the first marketing leaders at their companies

Hassan

Marketing For The Lulz

Hootsuite's Creative Director of Brand discusses how to use humor in marketing and why he encourages his team to "ruffle B2B marketing feathers".

radha

How to Turn Virtual Teams into Tight-Knit Communities: Radha Agrawal’s Proven Tips

Find out how the dance party host for Oprah approaches building strong organizational communities for Meta, Campbell's, and more.

Copy of Headshot Template (1)-4

April Hawkins Says You're Not the Hero, Your Customer Is

How storytelling plays a role in marketing, why you need to sell what you love, and what brands get wrong when it comes to the hero's journey.

Copy of Headshot Template (1)-3

Digital Marketer Jenna Kutcher Thinks You're Overcomplicating It

Jenna tells us why Pinterest is her #1 organic channel and why she believes creators need more heart in their content.

Copy of Headshot Template (1)-2

Zapier's Head of Paid Ads Says the Golden Age of Paid Ads is Over

James de Feu is all-in on influencer marketing, and thinks storytelling is still the bread-and-butter of marketing.

Calvin-1

New Balance Wins With Partnerships

A New Balance marketer talks authentic partnerships, constant innovation, and how the "dad shoe is on fire".

NBA Marketer

NBA Marketer Takes B.I.G. Risks

How an NBA Marketer took the Brooklyn Nets to Paris.

Screenshot 2024-09-03 at 12.42.43 PM

A HubSpot Leader Breaks the Mold

HubSpot's head of aud dev and distribution believes marketers need to kill the fear, break the mold, and keep moving.

“This is Disgusting, Try Some”: Marketing Chicago’s Vile-tasting Liqueur

Hear from brand manager of Jeppson's Malört to find out how they market something that tastes like burning tire.

wistia-Aug-20-2024-06-05-06-9863-PM

How Wistia Earned Absurd Growth with Two-Pizza Teams

Wistia's CEO urges leaders to stop underestimating how far they can take their own product.

11-Jul-12-2024-05-20-01-0344-PM

B2C Consultant Shares Wisdom from Pinterest, Amazon, and More

How Annie takes her B2C knowledge to help startups skyrocket their growth.

greg fass headshot

How Liquid Death Wins at Anti-Marketing

Liquid Death's VP talks Martha Stewart, $400K Fighter Jets, and Comedy writers.

The Only Marketing Newsletter You Need

Join 350,000+ marketers and learn how to take your career to the next level. No fluff, only first-hand expert advice and curated marketing trends from across the web.