MPULL wanted to showcase inbound best practices when they were thinking about launching their own site. They started by reviewing their personas, then developing campaigns that dealt with all stages of the buying funnel.

Once they knew the campaigns they were going to focus on, they conducted keyword research for each campaign and built sitemaps to ensure their site ranked well. Curious to see the other steps MPULL took to create a new website? Click on the link below to learn more!