JLR was following a not scalable traditional sales process, namely sales forces covering the organization’s sales territories. Nowadays, this kind of approach has become obsolete and is only suitable for value-added products and services intended for big corporations. Since JLR is offering online solutions mainly to individuals, business people, self-employed workers and small businesses, it was not economically viable for the company to assume all of the associated travel expenses of the prospecting sales representatives. We helped them revolutionized their business model with HubSpot.