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What's New

  • CRM Customization

    Launching new features to help customize your data

  • New in Sales Hub

    New tools to power productivity and connections

  • HubSpot AI

    Introducing new AI capabilities across our customer platform

  • SMS for Marketers

    The wait is over; HubSpot SMS for Marketers is Live!

  • New in Sales Hub

    New tools to power productivity and connections

  • Commerce Hub

    Introducing HubSpot's newest product, Commerce Hub

CRM Customization

Your CRM houses a lot of data and teams often spend too much time looking for the data they need. CRM Customization allows you and your teams to use custom objects, properties, and associations, to organize specific data models in the CRM. The power to easily modify HubSpot's default spaces to match the needs of your team. And lastly, leveraging extensions allows developers to use HubSpot-built components to create net-new UI elements that display custom information.

Learn more

New in Sales Hub

Prospect smarter and generate more pipeline with the new prospecting workspace, which consolidates your prospecting activities in one unified pane, plus A/B testing in sequences and more. Accelerate revenue growth with new intelligent deal management tools like deal inspection and AI forecasting. And finally, tie it all together with new deal journey analytics, lead funnel reports, and more.

Learn more

HubSpot AI

Drive AI-powered efficiency across your business with HubSpot's new and easy-to-use AI features. From crafting effective marketing emails that drive conversions, to spinning up a website in a flash, HubSpot AI is here to help your company connect with customers better than ever before.

Learn more

SMS for Marketers

You can now reach your contacts directly on their mobile devices for instant and more effective communication. (Did you know SMS has an average 98% open rate?) 
SMS helps capture attention, drive demand, and increase engagement in a way that email doesn’t. Easily create, send and report on SMS campaigns with the intuitive editing experience you’ve come to know and love with HubSpot. 
The Marketing SMS add-on and Marketing SMS limit increase is now available to purchase at Pro and Enterprise. 

Learn more

New in Sales Hub

Prospect smarter and generate more pipeline with the new prospecting workspace, which consolidates your prospecting activities in one unified pane, plus A/B testing in sequences and more. Accelerate revenue growth with new intelligent deal management tools like deal inspection and AI forecasting. And finally, tie it all together with new deal journey analytics, lead funnel reports, and more.

Learn more

Commerce Hub

Introducing HubSpot’s newest product, Commerce Hub — an easy-to-use B2B commerce suite with HubSpot’s customer platform. With Commerce Hub, you can streamline your opportunity-to-revenue process to get paid faster, increase revenue, and save time. Enjoy commerce features such as invoices, payment links, quotes, subscriptions and much more. Plus, seamlessly integrate Commerce Hub with an existing Stripe account for payment processing and Quickbooks for financial reconciliation. Go ahead and exhale — commerce just got easier.

Learn more

Join us on Sept. 28 to see everything that's new in the HubSpot Platform from Q3!

Release Materials

Watch, read, or share everything that's new in HubSpot.
Product Video

Product Spotlight Video

See the HubSpot team demonstrate new features and functionality

Watch video
Newsletter

Release Notes

Read a detailed list of what's new and the resources you need to get started

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Product Updates Deck

Check out all our INBOUND updates in one place

INBOUND At-A-Glance
2023_ServiceHub_Customer_Feedback--

Product Roundup Webinars

Watch our Q2 roundup of our top product releases

Watch on-demand now

Product Roadmaps

Review our roadmap of future product releases

Review roadmaps

Customer Connection Guides

New industry-specific strategies for growth in the age of AI

Read guides
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Marketing Hub

  • SMS Automation

    Send relevant and helpful messages to customers at precisely the right moment they need the information.

    Learn More

  • AI Commands for SMS

    Generate messages within the SMS editor using Content Assistant!

  • SMS Reporting

    Gain valuable insights with comprehensive analytics, tracking opt-out rate, total clicks, click rate, replies, and reply rate. 

    Learn More

    Sales Hub

    • Prospecting Workspace

      Help your salespeople stay focused and on-task by giving them a single view of their work, complete with all the tools and data they need to execute, without ever having to switch between apps. 

      Learn More

    • Lead Management

      Work more efficiently as leads move seamlessly through your stages. No more hassle assigning leads to reps and no busy work.

      Learn More

    • A/B Testing in Sequences

      Experiment with different email steps within a sequence to improve outreach performance.

      Learn More

       

    • Lead Form Routing

      Create conditional redirect rules within HubSpot forms to automatically qualify and route your leads to the right rep.

       

    • AI Forecasting

      Evaluate your manual forecast submission against a new AI-powered projection and take the necessary steps to beat your plan.

       

    • Prospecting Activities Report

      Quickly identify improvement opportunities and develop effective strategies to increase conversion rates and optimize outreach performance.

      Service Hub

      • AI Chatbot

        Provide a GPT-powered chat experience right on the front lines of your website.

        Join the waitlist

      • All-New Help Desk

        A unified, ticket-based inbox to deliver outstanding customer service on all the channels your customers use daily.

        Join the waitlist

      • Multiple Knowledge Bases

        Create up to 5 knowledge bases with distinct branding and content, all within one HubSpot account.

        Learn more

      • Inbound Calling

        Manage the active call, review any caller context, and take notes - all without ever having to leave the HubSpot app.

        Learn more

      • Custom Goals

        Set and track performance of any metric in all standard objects & custom properties.

        Learn more

      • New Service Playbook Templates

        Includes Customer Onboarding Playbook and Business Review Playbook.

        Learn more

        CMS Hub

        • Drag and Drop Modules in Blog Post Editing

          Drag and drop modules into the rich text area of your blog posts

          Learn more

        • VS Code Extension - UI Update

          Easily set up your workspace and build themes without needing to reference documentation or memorize command-line interface commands.

          Learn more

        • 4 NEW Crawling & Indexing Recommendations

          Verify pages, fix broken pages, scan the website for broken external links and confirm the correct pages are blocked appropriately.

          Learn more

          Operations Hub

          • Create Intelligent Reports Using AI

            Use HubSpot AI to help you create custom single object reports

            Learn more

          • Use webhooks with HubSpot workflows

            Use webhooks to send or retrieve information between HubSpot and other external tools.

            Learn More

          • Customize Your Reports Dashboard

            Customize your reporting dashboard to meet your business needs.

            Learn More

            Commerce Hub

            • Invoices

              Quickly turn quotes into cash with invoices sent directly from your HubSpot CRM. Stay on top of invoices with overdue invoice tracking and management.

              Learn More

            • Payment Links

              Create simple yet powerful payment links that enable you to sell from anywhere - your website, forms, emails, and more. 

              Learn More

            • Quotes

              Create and send quotes on beautifully branded templates, powered by data in your CRM.

              Learn More

            • Subscriptions

              Collect, manage, and report on recurring payments directly alongside your HubSpot CRM.

              Learn More

            • B2B Checkout

              Create an exceptional checkout experience for your customers, all on top of your HubSpot CRM.

              Learn More

            • Flexible Payment Processing

              Seamlessly and quickly collect money from your customers directly from your HubSpot CRM with your existing Stripe log-in or HubSpot payments.

              Learn More

              Smart CRM

              • Record Page Editor

                A single interface for configuring record pages - making it much easier to define the data teams need to see. 

                Learn more

              • Advanced Formula Editor for Calculated Properties

                A powerful tool that allows you to take your data and turn it into vital business context with ease.

                Learn More

              • Centralized Audit Log of Security and Login Activity

                A centralized real-time audit log of login activity and security-related actions users have taken in the account.

                Learn More

              • React-based UI Extensions

                React-based extensions allow developers the ability to manipulate native and external data on a CRM record, effectively extending the reach of HubSpot’s Smart CRM.

                Learn More

              • CRM Data Components

                These out-of-the box components enable easy visualization of HubSpot account data, including properties, associations, and reports.

                Learn More

              • New Security Center Interface

                The new Security Center interface adds enhanced navigation so that users can view the Security Center and security settings in one place.

                Learn More

                What's Next

                Take a look at HubSpot’s product roadmaps to see what we’re building next.

                Note: The development process is filled with unexpected hurdles, so the Roadmaps are subject to change. Additionally, they don't include the entirety of our development plans.

                 

                Note: The development process is filled with unexpected hurdles, so the Roadmaps are subject to change. Additionally, they don't include the entirety of our development plans.

                 

                Note: The development process is filled with unexpected hurdles, so the Roadmaps are subject to change. Additionally, they don't include the entirety of our development plans.

                 

                Note: The development process is filled with unexpected hurdles, so the Roadmaps are subject to change. Additionally, they don't include the entirety of our development plans.

                 

                Note: The development process is filled with unexpected hurdles, so the Roadmaps are subject to change. Additionally, they don't include the entirety of our development plans.

                 

                Note: The development process is filled with unexpected hurdles, so the Roadmaps are subject to change. Additionally, they don't include the entirety of our development plans.

                 

                Note: The development process is filled with unexpected hurdles, so the Roadmaps are subject to change. Additionally, they don't include the entirety of our development plans.

                 

                Note: The development process is filled with unexpected hurdles, so the Roadmaps are subject to change. Additionally, they don't include the entirety of our development plans.

                Note: The development process is filled with unexpected hurdles, so the Roadmaps are subject to change. Additionally, they don't include the entirety of our development plans.

                Have an idea for the next great HubSpot feature? Submit it in the ideas forum!

                Share your ideas

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                Move your team into the modern day with a connected CRM solution that promotes customization, supports commerce, and connects your business.

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