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October Release Materials

Watch, read, or share everything that's new in HubSpot.
Product spotlight video

Product Spotlight Video

Watch Kyle Jepson demonstrate new features and functionality from September

Newsletter-Apr-18-2024-08-08-41-7042-PM

Release Notes

Read a detailed list of what's new product updates from October

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Product Updates Deck

Check out all our October 2024 updates in one place

New Features & Product Roadmaps

Marketing HubMarketing Hub

Home for Marketers

Gain a bird's eye view of your team's work - on desktop or on mobile.

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Dynamic Forms [BETA]

Create higher-converting forms that seamlessly fit your brand identity and minimize visitor friction.

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Campaigns Impact Reporting

Understand where your campaign contacts are across your lifecycle, plus track costs to pivot your campaign tactics in time.

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Lead Scoring

Identify leads most likely to make a purchase based on past behavior, campaign interactions, and demographic data with AI recommendations.

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Personalized Subscriptions

Create personalized preference page experiences for your different contact segments so they only see relevant options based on persona, demographics, and lifecycle stage.

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Breeze Social Agent [PRIVATE BETA]

Create engaging social content with AI that knows your existing social performance, audiences, and industry trends. 

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Messaging Insights [BETA]

Get content optimization suggestions, deliverability guidance, and campaign analysis based on what AI has learned about your email strategy.

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Product Roadmap

 

ContentHub_Icon_Gradient_RGB_24pxContent Hub

Case Studies [BETA]

Create case studies with Breeze Content Agent and use AI to analyze customer notes and documentation.

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Watch a demo

Breeze Content Agent [BETA]

Leverage AI to create high-performing blog posts, podcasts, case studies, and landing pages.

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Podcasts V2 [BETA]

Effortlessly create podcasts by generating ideas, scripts, and show notes and measure their success without podcasting reporting.

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Watch a demo

Content Remix V2 [BETA]

Boost your marketing strategy with AI content repurposing software that adapts assets across channels, now including video.

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Watch a demo

Brand Voice V2

Brand Voice now supports different voices for different channels, helping you maintain consistency everywhere your customers are.

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Product Roadmap

 

Sales HubSales Hub

LinkedIn CRM Sync

Reach more prospects on LinkedIn with a deep two-way integration between HubSpot and LinkedIn that automatically logs activities and delivers insights.

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Smarter Sequences

Personalize sales outreach with sophisticated sequences using AI, A/B testing, and advanced permissions.

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Lead Management & Prospecting

Maximize speed and efficiency and manage all your leads and prospecting all in one place using added permission controls and views for advanced customization.

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Predictive Deal Score

Focus on high-impact deals with AI-powered likelihood-to-close health scores that help your reps predict if a deal will close.

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Deal Pipeline Rules

Customize pipeline permissions to match your sales process with advanced governance features that restrict deal movement and creation.

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Product Roadmap

 

Service HubService Hub

Help Desk

Scale support with a new help desk workspace that connects your tickets and conversations all in one place. 

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Customer Success Workspace

Drive proactive customer value and empower reps to manage their entire book of business in one pace, with the new customer success workspace.

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AI Chatbot

Cut support volume, increase efficiency and resolve customer queries 24/7 with a GPT-powered AI chatbot.

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Advanced Routing

Send tickets to the best agents for the job with capacity and skill-based routing.

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Enhanced Knowledge Base

Give customers the freedom to help themselves with on-brand articles in HubSpot's CMS-grade knowledge base. 

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Product Roadmap

 

OperationsHub_Icon_Gradient_RGB_24pxOperations Hub

Sales Order Object Sync

Enable seamless integration of order data with data sync to ensure data consistency between HubSpot and third-party apps.

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Report Descriptions, with Generative AI

Keep your library of custom reports organized with AI-generated report descriptions.

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Webhook Triggers in Workflows

Enable data-driven workflow initiation with webhook triggers and give users with the option to initiate workflows based on third party data.

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Gauge Visualizations in Custom Report Builder

Better understand how your business is performing with easy-to-interpret data gauge visualizations within reports.

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AI-Generated Custom Reports

Simplify reporting with AI-generated reports in HubSpot, using just a simple question.

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Anomaly Monitoring in Property Updates

Leverage AI to proactively monitor CRM properties for anomalies in their update volume. Monitor alerts and take action through the data quality command center and subscribe to notifications triggered by the anomaly alerts.

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AI Assistant in Workflows for Triggers and Actions

Improve business process and streamline automation trigger creation with HubSpot AI-built workflows.

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AI-Powered Formatting Suggestions for Locations

Make formatting easier with view and action formatting recommendations within the Formatting Issues Tool.

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Product Roadmap

 

Commerce HubCommerce Hub

Invoices

Quickly turn quotes into cash with invoices sent directly from your HubSpot CRM. Stay on top of invoices with overdue invoice tracking and management.

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Payment Links

Create simple yet powerful payment links that enable you to sell from anywhere - your website, forms, emails, and more.

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Quotes

Create and send quotes on beautifully branded templates, powered by data in your CRM.

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Subscriptions

Collect, manage, and report on recurring payments directly alongside your HubSpot CRM.

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B2B Checkout

Create an exceptional checkout experience for your customers, all on top of your HubSpot CRM.

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Flexible Payment Processing

Seamlessly and quickly collect money from your customers directly from your HubSpot CRM with your existing Stripe log-in or HubSpot payments.

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Product Roadmap

 

Breeze-Icon_RGB-Gradient (1)Breeze

Product Roadmap

 

Smart CRM Color_Icon_Only (1)Smart CRM

Refreshed Navigation

Improve personal efficiency and discoverability when moving between portal actions from the refreshed user interface of HubSpot's in-app navigation.

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CRM Email Permissions

Reduce distraction and increase control across your CRM records with limited viewing of logged emails and emails from connected inboxes.

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Sync Properties

Further unify your customer profiles and limit data redundancies by copying a property value across associated CRM records.

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Custom Translations

Optimize adoption across all your teams and Import custom translations for properties, association labels, and object names (only for HubSpot-supported languages).

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Preview Sidebar Customization

Give admins the ability to create unique, personalized record previews by object type and by team with customized sidebar previews.

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Edit and Auto-save Properties in Record Middle Column

Edit and automatically save changes to properties in record middle column cards (i.e. property list, stage tracker, and association property list cards).

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Product Roadmap

 

Developer Platform


New API Updates

  • Access more data within the CRM with new APIs for orders (read/write), carts (read/write), invoices (read-only), subscriptions (read-only) and payments (read-only).
  • Enable enhanced revenue forecasting accuracy and sales team performance tracking with a new DealSplits API that allows API access to listing and creating deal splits for batches of deals.
  • Create a more tailored data model for your business needs by creating and associating Custom Events with Custom Objects.

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More Ways to Customize the CRM

Build even better CRM views for your sales and service teams using new and enhanced UI components (Panels, Stepper Input, Tile, Alerts, Pop-up iFrame and CRMActionButton).

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Enhanced Export Limits

Better Developer Learning/Onboarding Resources

  • Experience a refreshed, developer-first approach to documentation that makes learning to build on HubSpot easier with updated navigation, easier access to guides and tutorials, and increased page performance.
  • Get started quickly with new sample app projects (custom logger and bidirectional property refresh) and updated SDK client libraries (Python, Ruby, NodeJS and PHP SDKs)

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Product Roadmap

 

App Marketplace


New: Introducing App Cards Powered by UI Extensions

Introducing app cards, flexible surfaces that give you a custom way to display, sync, and action data between HubSpot and your third-party tools.

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New: Adobe Express app

Now you can use Adobe’s AI content creation app directly within HubSpot when editing content.

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New: HeyGen app

With the new HeyGen app, now available in HubSpot’s App Marketplace, you can create AI-generated videos from your blog posts in just a few clicks.

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Updated: Amplitude app for HubSpot

The Amplitude app for HubSpot now enables GTM teams to leverage product usage insights alongside customer data, allowing for enhanced growth strategies.

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Updated: Twilio Segment app for HubSpot

The Twilio Segment app now allows customers to seamlessly create and update properties through custom objects and custom events in HubSpot. Support has also been added for sensitive properties through custom objects.

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Updated: PandaDoc CPQ for HubSpot

The PandaDoc app for HubSpot now features integrated end-to-end CPQ functionalities, allowing you to create accurate quotes and manage your entire sales cycle directly within HubSpot.

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Product Roadmap

 

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