Logo - Full (Color)

Facebook ads & hubspot integration

This page outlines everything you need to know about the Facebook Ads and HubSpot Integration, the latest Ads Add-on enhancement.
We have compiled everything you need to know to sell and service this feature to add value to your client's investment in ads.

The Integration is now in open beta, and we will ungate all Ads users on Thursday, January 19, 2017.

Watch this 7 minute demo of the new Facebook - HubSpot Ads integration to get started!

 

What is it:A powerful integration between Facebook ads and HubSpot will be available for all customers with the Ads Add-On starting January 18, 2017. This includes the automatic import of Facebook Lead Ads into HubSpot.

Customers who have purchased the $100 Add-On, will see Facebook Ads as a new option in the setting of the Ads Add-On. Simply click connect and we form a bond between your Facebook Ads and HubSpot, allowing HubSpot to automatically report on ad conversions and track the ROI of your Facebook Ads.

FacebookAds-Settings.png

Now is a great time to remind your clients about the Ads Add-On.

Why? They may have been waiting on Facebook before buying, and the combined value prop of having Facebook along with AdWords and LinkedIn is strong. We also recently introduced Deals ROI, a 100% accurate ROI calculation via a CRM integration.

Facebook Add On.png

When you integrate Facebook Ads data with HubSpot, we’re able to surface a complete ads funnel. This means you can see exactly which Facebook Ads drove leads and the resulting ROI of any deals generated. With this update, HubSpot now surfaces Facebook ads ROI automatically, you don’t have to paste any codes or do any math.Facebook Ads 2.pngCustomer will also see new leads generated from Facebook Leads Ads automatically ported into HubSpot. This will create a new ad and form event, see example above.

Customer launch plan

Everything you need to know about the launch, why it matters and how you can use it to convey the value of the Ads Add-On to add additional revenue to your retainers.

Reporting and Ads Add-On Promotion

Offer the Reporting and Ads Add-Ons to new clients for one year free.

This offer is only available for Tiered Partner's registered leads and is not available to any existing HubSpot customer.

To take advantage of this promotion, an order must be completed. This is an Optional Partner Program, and for more details on the terms that apply, please see our Agency Partner Program Agreement.

Talk to your Channel Account Manager for more information. 

How to sell & Market HubSpot ads

Positioning HubSpot Ads

HubSpot Ads enables complete, exact and automatic ROI reporting for your Facebook/Instagram, AdWords and LinkedIn Ads. This information gives you answers to the hard ad related questions. Are my ads working? Which ads work best? What campaigns and keywords should we lean into? Allowing to prove value and make the right decisions.

Benefits of HubSpot Ads

1) Report on real advertising ROI with complete precision.

HubSpot Ads reveals the exact dollar amount, conversions and ROI your ads deliver – automatically. When you sync HubSpot Ads with the HubSpot CRM, HubSpot’s Deals ROI setting calculates exactly how much money you’re making from your ads, eliminating guesswork. You’ll know exactly how your paid advertising contributes to the bottom line so you can stop struggling to justify your ad spend.

2) Cross network reporting power

HubSpot Ads reports on all your social and search ads. It combines ads data with your marketing data, showing you different ad network results on one dashboard inside of HubSpot. This allows you to report on all results from one spot and shows you which ads network, Facebook, AdWords or LinkedIn, works best for your business.

3) Create and optimize ad campaigns right inside HubSpot.

Build conversion-optimized ad campaigns with complete confidence – without ever leaving HubSpot. Create and manage Google AdWords campaigns, Facebook Ads, and LinkedIn Sponsored Content all inside the familiar interface of HubSpot. Built-in tips and best practices make it easy for you to create optimized ads that generate leads and ROI from the start.You’ll save time when you can manage all your online ads in the same place you manage the rest of your marketing campaigns.See below for more information you can use to sell HubSpot ads.
Have more questions? Leave your feedback on the page and we will reach out!

Partner Projects to get you started with HubSpot Ads

Projects is our in-app productivity tool designed to help you plan your own campaigns. Projects was designed to help your team meet deadlines, achieve goals and learn new skills. Unlike other productivity tools, Projects comes with pre-populated marketing Templates, built by HubSpot experts, including these Partner HubSpot Ads focused templates you can use to build your own paid strategy or easily leverage to start using HubSpot Ads with your clients. 

Screen Shot 2017-01-12 at 3.24.40 PM.png
Generating Leads with Paid Media and the HubSpot Ads Tool

This project will walk you through using HubSpot Ads to generate more leads from your client's existing inbound campaigns.

Start Project Now
Screen Shot 2017-01-12 at 3.29.34 PM.png
Launch a Google AdWords Campaign

This project will walk you through how to create a Google Adwords PPC (Pay-Per-Click) campaign.

Start Project Now
Screen Shot 2017-01-12 at 3.53.33 PM.png
Building and Marketing Paid Strategy Services Using Your Agency's HubSpot

This project will help you complete a conversion path within your self-purchased HubSpot Portal for your first strategy service offering.

Start Project Now

AGENCY IN ACTION

See our Gold Agency Partner, Campaign Creators demo the Facebook Ads, HubSpot Integration and read their blog post to learn  how to integrate accounts, manage ad campaigns and start reporting Facebook ad ROI back to your clients.

According to Campaign Creators, connecting your marketing automation software to your PPC ads has never been easier - and at HubSpot, that's what we love to hear!!

 

Want to share your blog posts or videos on HubSpot Ads? Email aerturk@hubspot.com