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- ## The HubSpot Customer Platform
All of HubSpot's marketing, sales, and customer service software on one agentic platform.
[Free HubSpot CRM](https://www.hubspot.com/products/crm)
[Overview of all products](https://www.hubspot.com/products/get-started)
- ### Marketing Hub
Marketing automation software
[Free and premium plans](https://www.hubspot.com/products/marketing)
- ### Sales Hub
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[Free and premium plans](https://www.hubspot.com/products/sales)
- ### Service Hub
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[Free and premium plans](https://www.hubspot.com/products/service)
- ### Content Hub
Content marketing software
[Free and premium plans](https://www.hubspot.com/products/content)
- ### Data Hub
Data management software
[Free and premium plans](https://www.hubspot.com/products/data)
- ### Revenue Hub
CPQ, billing, and payments software
[Free and premium plans](https://www.hubspot.com/products/revenue)
- ### Smart CRM
AI-powered, flexible CRM software
[Learn more](https://www.hubspot.com/products/crm/ai-crm)
- ### Agent Hub
Your central home for building and managing AI agents across the platform
[Learn more](https://www.hubspot.com/products/artificial-intelligence)
- ### Small Business Bundle
The Starter edition of each product, built for startups and small businesses
[Learn more](https://www.hubspot.com/products/crm/starter)
- ### AEO (Beta)
Answer engine optimization tools that track and improve your brand's visibility in AI results
[Learn more](https://www.hubspot.com/products/aeo)
- ### HubSpot Marketplace
Connect your favorite apps to HubSpot
[See all integrations](https://ecosystem.hubspot.com/marketplace/apps)
- Solutions Solutions
- By Use Case
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- Why HubSpot?
- ## Marketing
- ### [Generate leads](https://www.hubspot.com/use-case/generate-leads)
Convert visitors into contacts for your database.
- ### [Automate marketing](https://www.hubspot.com/use-case/automate-marketing)
Create campaigns with automation and AI.
- ## Sales
- ### [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline)
Generate a pipeline of high-quality prospects.
- ### [Close deals](https://www.hubspot.com/use-case/close-more-deals)
Streamline your process and close more deals faster.
- ## Customer Service
- ### [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support)
Support customers at scale with AI and a help desk.
- ### [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction)
Identify opportunities to improve customer health.
- ## Content
- ### [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey)
Easily craft content for your audience, with help from AI.
- ### [Manage content](https://www.hubspot.com/use-case/manage-content)
Organize, update, and distribute content in one place.
- ## Startups & Small Businesses
- ### [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers)
Generate leads through content, AI, and automation.
- ### [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster)
Prospect smarter and automate payments.
- ### [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data)
Unify your team and data on one platform.
- ## Artificial Intelligence
- ### [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent)
Scale customer service with an AI customer agent.
- ### [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent)
Identify and engage high-value leads with an AI prospecting agent.
- ### [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent)
Get instant answers about your customers with an AI data agent.
## By Team Size
- ### For Small Businesses & Startups
HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one.
[Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter)
- ### For Enterprises
With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use.
[Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise)
## Why HubSpot?
- ### Why Choose HubSpot?
After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates.
[Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot)
- ### Case Studies
Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better.
[See all case studies](https://www.hubspot.com/case-studies)
- ### Spotlight: Product Updates
Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase.
[Explore product updates](https://www.hubspot.com/spotlight)
- [Pricing](https://www.hubspot.com/pricing/marketing)
- Resources Resources
- ## Featured Links
- [Spotlight: Product Updates](https://www.hubspot.com/spotlight)
- [What's New in HubSpot](https://www.hubspot.com/new)
- [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot)
- [Sustainability](https://www.hubspot.com/sustainability)
- ## Community & Events
- [UNBOUND Event](https://unbound.hubspot.com/)
- [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers)
- [HubSpot Community](https://community.hubspot.com/?hubs_content=www.hubspot.com%2Fpartners%2Fpartner-advisory-council&hubs_content-cta=nav-resources-community)
- [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups)
- ## Partners
- [Solutions Partner Program](https://www.hubspot.com/partners/solutions)
- [Technology Partner Program](https://www.hubspot.com/partners/app)
- [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates)
- [Education Partner Program](https://academy.hubspot.com/education-partner-program)
- [Startup Partner Program](https://www.hubspot.com/startups/partners)
- ## Education
- [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing)
- [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing)
- [HubSpot Blogs](https://blog.hubspot.com/)
- [Free Courses & Certifications](https://academy.hubspot.com/)
- [Ebooks, Guides & More](https://www.hubspot.com/resources)
- [HubSpot Knowledge Base](https://knowledge.hubspot.com/)
- ## Tools
- [Website Templates](https://ecosystem.hubspot.com/marketplace/templates)
- [Developer Tools](https://developers.hubspot.com/)
- ## Services
- [Onboarding](https://www.hubspot.com/services/onboarding)
- [Migration](https://www.hubspot.com/services/professional/migrations)
- [Premium Support](https://www.hubspot.com/services/premium-support)
- [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions)
- Products Products
- ## The HubSpot Customer Platform
All of HubSpot's marketing, sales, and customer service software on one agentic platform.
- [__Free HubSpot CRM__](https://www.hubspot.com/products/crm)
- [__Overview of all products__](https://www.hubspot.com/products/get-started)
- [
\
__Marketing Hub__
\
Marketing automation software](https://www.hubspot.com/products/marketing)
- [
\
__Sales Hub__
\
Sales software](https://www.hubspot.com/products/sales)
- [
\
__Service Hub__
\
Customer service software](https://www.hubspot.com/products/service)
- [
\
__Content Hub__
\
Content marketing software](https://www.hubspot.com/products/content)
- [
\
__Data Hub__
\
Data management software](https://www.hubspot.com/products/data)
- [
\
__Revenue Hub__
\
CPQ, billing, and payments software](https://www.hubspot.com/products/revenue)
- [
\
__Smart CRM__
\
AI-powered, flexible CRM software](https://www.hubspot.com/products/crm/ai-crm)
- [
\
__Agent Hub__
\
Your central home for building and managing AI agents across the platform](https://www.hubspot.com/products/artificial-intelligence)
- [
\
__Small Business Bundle__
\
The Starter edition of each product, built for startups and small businesses](https://www.hubspot.com/products/crm/starter)
- [
\
__AEO (Beta)__
\
Answer engine optimization tools that track and improve your brand's visibility in AI results](https://www.hubspot.com/products/aeo)
- [
\
__HubSpot Marketplace__
\
Connect your favorite apps to HubSpot](https://ecosystem.hubspot.com/marketplace/apps)
- Solutions Solutions
- By Use Case
- ## Marketing
- [Generate leads](https://www.hubspot.com/use-case/generate-leads)
- [Automate marketing](https://www.hubspot.com/use-case/automate-marketing)
- ## Sales
- [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline)
- [Close deals](https://www.hubspot.com/use-case/close-more-deals)
- ## Customer Service
- [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support)
- [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction)
- ## Content
- [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey)
- [Manage content](https://www.hubspot.com/use-case/manage-content)
- ## Startups & Small Businesses
- [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers)
- [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster)
- [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data)
- ## Artificial Intelligence
- [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent)
- [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent)
- [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent)
- By Team Size
- ## By Team Size
- 
### For Small Businesses & Startups
HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one.
[Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter)
- 
### For Enterprises
With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use.
[Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise)
- Why HubSpot?
- ## Why HubSpot?
- 
### Why Choose HubSpot?
After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates.
[Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot)
- 
### Case Studies
Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better.
[See all case studies](https://www.hubspot.com/case-studies)
- 
### Spotlight: Product Updates
Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase.
[Explore product updates](https://www.hubspot.com/spotlight)
- [Pricing](https://www.hubspot.com/pricing/marketing)
- Resources Resources
- ## Featured Links
- [Spotlight: Product Updates](https://www.hubspot.com/spotlight)
- [What's New in HubSpot](https://www.hubspot.com/new)
- [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot)
- [Sustainability](https://www.hubspot.com/sustainability)
- ## Community & Events
- [UNBOUND Event](https://unbound.hubspot.com/)
- [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers)
- [HubSpot Community](https://community.hubspot.com/?hubs_content=www.hubspot.com%2Fpartners%2Fpartner-advisory-council&hubs_content-cta=nav-resources-community)
- [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups)
- ## Partners
- [Solutions Partner Program](https://www.hubspot.com/partners/solutions)
- [Technology Partner Program](https://www.hubspot.com/partners/app)
- [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates)
- [Education Partner Program](https://academy.hubspot.com/education-partner-program)
- [Startup Partner Program](https://www.hubspot.com/startups/partners)
- ## Education
- [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing)
- [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing)
- [HubSpot Blogs](https://blog.hubspot.com/)
- [Free Courses & Certifications](https://academy.hubspot.com/)
- [Ebooks, Guides & More](https://www.hubspot.com/resources)
- [HubSpot Knowledge Base](https://knowledge.hubspot.com/)
- ## Tools
- [Website Templates](https://ecosystem.hubspot.com/marketplace/templates)
- [Developer Tools](https://developers.hubspot.com/)
- ## Services
- [Onboarding](https://www.hubspot.com/services/onboarding)
- [Migration](https://www.hubspot.com/services/professional/migrations)
- [Premium Support](https://www.hubspot.com/services/premium-support)
- [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions)
- About About
- [About Us](https://www.hubspot.com/our-story)
- [Careers](https://www.hubspot.com/careers)
- [Contact Us](https://www.hubspot.com/company/contact)
- [Investor Relations](https://ir.hubspot.com/)
- [Management Team](https://www.hubspot.com/company/management)
[Start free or get a demo](https://www.hubspot.com/products/get-started)
[Log in](https://app.hubspot.com/login)
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- [Français](https://www.hubspot.com)
- High Contrast
- [Customer Support](https://help.hubspot.com/)
- [Contact Sales](https://offers.hubspot.com/contact-sales)
# HubSpot's Partner Advisory Councils
Share your feedback and help shape the future of HubSpot's Partner program
Menu
Scroll Left Scroll Right
- [PAC Roles](https://www.hubspot.com#roles)
- [Who Should Apply](https://www.hubspot.com#who)
- [Apply](https://www.hubspot.com#apply)
- [FAQs](https://www.hubspot.com#faqs)
## What are Partner Advisory Councils?
The Partner Advisory Councils (PACs) serve as a vital insights engine for HubSpot, providing critical input from our partner community to inform key decisions.
Over the years our PAC has evolved from a singular group to several specialised PACs to reflect the growing diversification of HubSpot and our customers. Through our PACs, we gather partner feedback that helps shape the evolution of our partner program, product roadmap, and other partner-related initiatives. By keeping partner perspectives central to HubSpot's strategy, the PACs foster collaboration and ensure alignment across our ecosystem.
__We do this in two ways:__
1. We have two live regionally timed sessions a year to come together to discuss and learn.
2. We use real-time online platforms (e.g. Slack) so that PAC members can share feedback directly with HubSpotters in real-time.
It's a core HubSpot tenet to elevate diverse voices, and this same philosophy extends to the Partner Advisory Councils. We are looking for partners who can bring diverse perspectives to the PACs and represent the increasing diversity of our partner community and customer base.
## What is the role of a PAC member?
### Provide valuable guidance on the needs of the partner community
### Work with HubSpot to help solve complex problems
### Represent not only their own organization but also their geographic region and/or type of partner company
## Who should apply?
PACs members are individuals who feel passionately about the future of the HubSpot Solutions Partner Program, have a particular passion for a specialised topic and currently serve as a subject matter expert within a HubSpot partner organization.
Each partner in the PAC can only have one representative from their company participate even if their company has offices in multiple regions.
If your company has offices in multiple regions, select the region in the application that reflects the majority of your customers or most important customers in 2025.
__Applicants must meet the following criteria:__
- Is employed at a gold, platinum, diamond, or elite-tiered HubSpot solutions partner organization;
- Brings a diverse perspective and represents the increasing diversity of our partners and customer base;
- Is comfortable sharing candid feedback or business context in a variety of formats;
- Maintains a good standing within our partner program, in continuing to abide by the [HubSpot Solutions Partner Program Agreement](https://legal.hubspot.com/solutions-partner-program-agreement);
- Has a voice within the partner community and helps amplify the perspectives of other partners; and
- If selected, is committed to taking part in all PAC activities
Previous Next
- 
> Being part of the PAC has been an amazing learning and sharing experience. Every PAC partner brings a nuanced point of view on new initiatives taken up by HubSpot before they are globally launched. And the HubSpot team truly listens to the feedback shared.
Suma E P
CEO
Niswey
- 
> It was an honor to be invited to the PAC and to genuinely contribute ideas in such a provocative and diverse environment, among relevant partners from all over LATAM. As a Hubspot admirer and long-terrm partner, I can also attest that they are different even in how they deal with their partners.
Fabio Munhoz
Founder
Epic Digital
## Applying to the PAC
We launch PACs throughout the year as we feel they are needed so watch out of invitations to specialised PACs or check back here for more info.
[Apply Now](https://forms.gle/L4HP1U2hb4oTmey57)
## Frequently Asked Questions
### How do I apply?
Applications open throughout the year . Check back to learn how to apply for other PACs cohort.
### What are the benefits of joining the PAC?
- As PACs cohort are finalized, this page will be updated with PAC member names. PAC members can share this news on their own channels and with their own communities.
- During the PAC members will have the opportunity to give feedback on several, strategic projects that will help shape the future of the partner program.
- In addition to the regular PAC activities, members will have the opportunity to engage in other forms of feedback throughout the year. Examples of other feedback mechanisms include individual interviews, surveys, and product testing.
### Who from my organization should apply?
An applicant should be a subject matter expert within their company (not necessarily the owner) and understand their company's partnership with HubSpot. We ask that each company submit only one application for consideration even if it has offices in multiple regions.
Partners can apply to more than one PAC.
### How could I check to see if someone else in my company has already applied to the PACs?
Please check with your assigned Partner Development Manager (PDM) to see if someone else in your company has already applied for a PAC.
### What is the time commitment?
Regional PAC groups will hold twice virtual, 90-minute meetings throughout the PAC calendar year. It's expected that each PAC member attends all meetings
Partners are expected to engage in the PAC online platform at least once a month. Unengaged partners will be removed and replaced.
There may also be additional feedback opportunities throughout the year in which PAC members can participate.
### How is the selection process run?
Once applications close, a group of HubSpotters will independently review applications for each region. Each year, we aim to build an inclusive PAC cohort that is representative of the diversity of our partner community. Our team carefully takes into consideration several factors, including diversity of thought and experience within the partner program.
### Do previous PAC members need to reapply?
Yes, PAC members need to reapply if they would like to potentially participate in future PACs. Please note that application acceptance is not guaranteed for any previous PAC member, as we look to bring new voices into the conversation.
### Are elite partners guaranteed entry into the PAC?
No, elite-tiered partners are not automatically accepted into the PAC. As we continue to grow our partner community, it's important that we actively include diverse perspectives and have representation from all tier levels.
### If my application is not selected for this year's PAC, what are my options?
All PAC applications will be considered for the PAC itself and other feedback opportunities as they become available throughout the year. If your application matches the criteria for a given feedback opportunity, you may be invited to participate.
For example, previous applicants who were not selected for the PAC still participated in surveys and interviews for program benefits, as well as product research for the Solutions Directory. Additionally, all partners, regardless of whether or not they apply to the PAC, are invited to take Partner Pulse – our biannual survey to collect program and HubSpot software feedback.
Finally, we encourage you to apply for next year’s PAC if you're not selected this year.
Back
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## Popular Features
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- [HubSpot AEO HubSpot AEO](https://www.hubspot.com/products/aeo)
- [Free Meeting Scheduler App Free Meeting Scheduler App](https://www.hubspot.com/products/sales/schedule-meeting)
- [Agent Hub Agent Hub](https://www.hubspot.com/products/artificial-intelligence)
- [Email Tracking Software Email Tracking Software](https://www.hubspot.com/products/sales/email-tracking)
- [AI Content Writer AI Content Writer](https://www.hubspot.com/products/cms/ai-content-writer)
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- [Email Marketing Software Email Marketing Software](https://www.hubspot.com/products/marketing/email)
- [Lead Management Software Lead Management Software](https://www.hubspot.com/products/crm/lead-management)
- [AI Prospecting Agent AI Prospecting Agent](https://www.hubspot.com/products/sales/ai-prospecting-agent)
- [Free Website Builder Free Website Builder](https://www.hubspot.com/products/cms/drag-and-drop-website-builder)
- [Free Landing Page Builder Free Landing Page Builder](https://www.hubspot.com/products/marketing/landing-pages)
- [Free Online Form Builder Free Online Form Builder](https://www.hubspot.com/products/marketing/forms)
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- [Free Live Chat Software Free Live Chat Software](https://www.hubspot.com/products/crm/live-chat)
- [Marketing Analytics Marketing Analytics](https://www.hubspot.com/products/marketing/analytics)
- [Breeze Assistant Breeze Assistant](https://www.hubspot.com/products/artificial-intelligence/breeze-ai-assistant)
- [Free Web Hosting Free Web Hosting](https://www.hubspot.com/products/cms/web-hosting)
## Free Tools
- [See All Free Business Tools See All Free Business Tools](https://www.hubspot.com/free-business-tools)
- [AI Search Grader AI Search Grader](https://www.hubspot.com/ai-search-grader)
- [AI Search Sensor AI Search Sensor](https://www.hubspot.com/aeo-sensor)
- [Make My Persona Make My Persona](https://www.hubspot.com/make-my-persona)
- [Email Signature Generator Email Signature Generator](https://www.hubspot.com/email-signature-generator)
- [Free Business Templates Free Business Templates](https://www.hubspot.com/resources/templates)
- [Software Comparisons Library Software Comparisons Library](https://www.hubspot.com/comparisons)
- [Website Templates Website Templates](https://ecosystem.hubspot.com/marketplace/website)
- [Connector for Claude Connector for Claude](https://www.hubspot.com/claude)
## Company
- [About Us About Us](https://www.hubspot.com/our-story)
- [Careers Careers](https://www.hubspot.com/careers)
- [Management Team Management Team](https://www.hubspot.com/company/management)
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- [Blog Blog](https://blog.hubspot.com/)
- [Sustainability Sustainability](https://www.hubspot.com/sustainability)
- [Contact Us Contact Us](https://www.hubspot.com/company/contact)
## Customers
- [Customer Support Customer Support](https://help.hubspot.com/)
- [Join a Local User Group Join a Local User Group](https://www.hubspot.com/hubspot-user-groups)
## Partners
- [All Partner Programs All Partner Programs](https://www.hubspot.com/partners)
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