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HubSpot's Partner Advisory Councils

Share your feedback and help shape the future of HubSpot's Partner program
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What are Partner Advisory Councils?

The Partner Advisory Councils (PACs) serve as a vital insights engine for HubSpot, providing critical input from our partner community to inform key decisions. 


Over the years our PAC has evolved from a singular group to several specialised PACs to reflect the growing diversification of HubSpot and our customers. Through our PACs, we gather partner feedback that helps shape the evolution of our partner program, product roadmap, and other partner-related initiatives. By keeping partner perspectives central to HubSpot's strategy, the PACs foster collaboration and ensure alignment across our ecosystem. 


We do this in two ways: 

  1. We have two live regionally timed sessions a year to come together to discuss and learn. 
  2. We use real-time online platforms (e.g. Slack) so that PAC members can share feedback directly with HubSpotters in real-time.

It's a core HubSpot tenet to elevate diverse voices, and this same philosophy extends to the Partner Advisory Councils. We are looking for partners who can bring diverse perspectives to the PACs and represent the increasing diversity of our partner community and customer base.

What is the role of a PAC member?

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Provide valuable guidance on the needs of the partner community

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Work with HubSpot to help solve complex problems

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Represent not only their own organization but also their geographic region and/or type of partner company

Who should apply?

PACs members are individuals who feel passionately about the future of the HubSpot Solutions Partner Program, have a particular passion for a specialised topic and currently serve as a subject matter expert within a HubSpot partner organization.


Each partner in the PAC can only have one representative from their company participate even if their company has offices in multiple regions.


If your company has offices in multiple regions, select the region in the application that reflects the majority of your customers or most important customers in 2025. 

Applicants must meet the following criteria:

  • Is employed at a gold, platinum, diamond, or elite-tiered HubSpot solutions partner organization;
  • Brings a diverse perspective and represents the increasing diversity of our partners and customer base;
  • Is comfortable sharing candid feedback or business context in a variety of formats;
  • Maintains a good standing within our partner program, in continuing to abide by the HubSpot Solutions Partner Program Agreement;
  • Has a voice within the partner community and helps amplify the perspectives of other partners; and
  • If selected, is committed to taking part in all PAC activities

Applying to the PAC

We launch PACs throughout the year as we feel they are needed so watch out of invitations to specialised PACs or check back here for more info.

Frequently Asked Questions