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HubSpot's Partner Advisory Councils

Share your feedback and help shape the future of HubSpot's Partner program
Group of businesspeople working over digital tablet and laptop in the office

HubSpot's Partner Advisory Councils

Share your feedback and help shape the future of HubSpot's Partner program
Group of businesspeople working over digital tablet and laptop in the office

What are Partner Advisory Councils?

The Partner Advisory Councils (PACs) serve as a vital insights engine for HubSpot, providing critical input from our partner community to inform key decisions. 


Over the years our PAC has evolved from a singular group to several specialised PACs to reflect the growing diversification of HubSpot and our customers. Through our PACs, we gather partner feedback that helps shape the evolution of our partner program, product roadmap, and other partner-related initiatives. By keeping partner perspectives central to HubSpot's strategy, the PACs foster collaboration and ensure alignment across our ecosystem. 


We do this in two ways: 

  1. We have two live regionally timed sessions a year to come together to discuss and learn. 
  2. We use real-time online platforms (e.g. Slack) so that PAC members can share feedback directly with HubSpotters in real-time.

It's a core HubSpot tenet to elevate diverse voices, and this same philosophy extends to the Partner Advisory Councils. We are looking for partners who can bring diverse perspectives to the PACs and represent the increasing diversity of our partner community and customer base.

What is the role of a PAC member?

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Provide valuable guidance on the needs of the partner community

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Work with HubSpot to help solve complex problems

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Represent not only their own organization but also their geographic region and/or type of partner company

Who should apply?

PACs members are individuals who feel passionately about the future of the HubSpot Solutions Partner Program, have a particular passion for a specialised topic and currently serve as a subject matter expert within a HubSpot partner organization.


Each partner in the PAC can only have one representative from their company participate even if their company has offices in multiple regions.


If your company has offices in multiple regions, select the region in the application that reflects the majority of your customers or most important customers in 2025. 

Applicants must meet the following criteria:

  • Is employed at a gold, platinum, diamond, or elite-tiered HubSpot solutions partner organization;
  • Brings a diverse perspective and represents the increasing diversity of our partners and customer base;
  • Is comfortable sharing candid feedback or business context in a variety of formats;
  • Maintains a good standing within our partner program, in continuing to abide by the HubSpot Solutions Partner Program Agreement;
  • Has a voice within the partner community and helps amplify the perspectives of other partners; and
  • If selected, is committed to taking part in all PAC activities
  • suma

    Being part of the PAC has been an amazing learning and sharing experience. Every PAC partner brings a nuanced point of view on new initiatives taken up by HubSpot before they are globally launched. And the HubSpot team truly listens to the feedback shared.

    Suma E P

    CEO

    Niswey

  • fabio munhoz

    It was an honor to be invited to the PAC and to genuinely contribute ideas in such a provocative and diverse environment, among relevant partners from all over LATAM. As a Hubspot admirer and long-terrm partner, I can also attest that they are different even in how they deal with their partners.

    Fabio Munhoz

    Founder

    Epic Digital

Applying to the PAC

We launch PACs throughout the year as we feel they are needed so watch out of invitations to specialised PACs or check back here for more info.

Apply Now

Frequently Asked Questions

Applications open throughout the year . Check back to learn how to apply for other PACs cohort.

  • As PACs cohort are finalized,  this page will be updated with PAC member names. PAC members can share this news on their own channels and with their own communities.
  • During the PAC  members will have the opportunity to give feedback on several, strategic projects that will help shape the future of the partner program.
  • In addition to the regular PAC activities, members will have the opportunity to engage in other forms of feedback throughout the year. Examples of other feedback mechanisms include individual interviews, surveys, and product testing. 

An applicant should be a subject matter expert within their company (not necessarily the owner) and understand their company's partnership with HubSpot. We ask that each company submit only one application for consideration even if it has offices in multiple regions. 

Partners can apply to more than one PAC.

Please check with your assigned Partner Development Manager (PDM) to see if someone else in your company has already applied for a PAC.

Regional PAC groups will hold twice virtual, 90-minute meetings throughout the PAC calendar year. It's expected that each PAC member attends all meetings 


Partners are expected to engage in the PAC online platform at least once a month. Unengaged partners will be removed and replaced.

There may also be additional feedback opportunities throughout the year in which PAC members can participate.

Once applications close, a group of HubSpotters will independently review applications for each region. Each year, we aim to build an inclusive PAC cohort that is representative of the diversity of our partner community. Our team carefully takes into consideration several factors, including diversity of thought and experience within the partner program.

Yes, PAC members need to reapply if they would like to potentially participate in future PACs. Please note that application acceptance is not guaranteed for any previous PAC member, as we look to bring new voices into the conversation.

No, elite-tiered partners are not automatically accepted into the PAC. As we continue to grow our partner community, it's important that we actively include diverse perspectives and have representation from all tier levels.

All PAC applications will be considered for the PAC itself and other feedback opportunities as they become available throughout the year. If your application matches the criteria for a given feedback opportunity, you may be invited to participate.

For example, previous applicants who were not selected for the PAC still participated in surveys and interviews for program benefits, as well as product research for the Solutions Directory. Additionally, all partners, regardless of whether or not they apply to the PAC, are invited to take Partner Pulse – our biannual survey to collect program and HubSpot software feedback.

Finally, we encourage you to apply for next year’s PAC if you're not selected this year.