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HubSpot’s Partner Advisory Council

Share your feedback and help shape the future of HubSpot’s Solutions Partner Program

What is the Partner Advisory Council?

  1. Established in 2017, the Partner Advisory Council (PAC) is a global forum that ultimately helps shape the HubSpot Solutions Partner Program. Over the past few years, PAC participants (also know as "members") have influenced major changes to HubSpot's partner program, from updates to the Solutions Directory to changes in tiers and benefits.

    PAC is divided into several regional groups: Australia and New Zealand (ANZ); Asia – inclusive of East, South, and Southeast Asia; Europe, Middle East, and Africa (EMEA); Latin America (LATAM); and North America (NAM). 

    These regional groups hold virtual, 90-minute meetings every quarter to discuss topics ranging from potential program changes to our go-to-market strategy for initiatives within the partner program. In addition, PAC members are able to participate in other feedback initiatives, including product and program research.

    It is a core HubSpot tenent to elevate diverse voices, and this same philosophy extends to the Partner Advisory Council. We are looking for partners who can bring diverse perspectives to the PAC and represent the increasing diversity of our partner community and customer base.

What is the role of a PAC member?


Provide valuable guidance on the needs of the partner community


Work with HubSpot to help solve complex problems


Represent not only their own organization but also their geographic region and/or type of partner company

Who should apply?

PAC members are individuals who feel passionately about the future of the HubSpot Solutions Partner Program and currently serve as a leader within a HubSpot partner organization.

Each partner in the PAC can only have one representative from their company. If another leader at your company would be a strong fit, we encourage you to share the application with them.

A good fit applicant is someone who meets the following criteria:

  • Is employed at a gold, platinum, diamond, or elite-tiered HubSpot solutions partner organization;
  • Brings a diverse perspective and represents the increasing diversity of our partners and customer base;
  • Is comfortable sharing candid feedback in a variety of formats;
  • Maintains a good standing within our partner program, in continuing to abide by the HubSpot Solutions Partner Program Agreement;
  • Has a voice within the partner community and helps amplify the perspectives of other partners; and
  • If selected, is committed to attending all scheduled PAC meetings.
  • Screen Shot 2020-12-01 at 8.43.47 AM
    As a platinum level partner supporting B2B SaaS startups and technology VARs, the HubSpot PAC has been a unique opportunity to provide a specific point-of-view that HubSpot may not have considered. It is a critical group that offers early feedback for HubSpot Partner Program strategy, and the benefits are unquestionably 2-way. We strongly recommend and encourage participation from a wide variety of HubSpot partners in this critical council.

    Rebecca Gonzalez


    Orange Marketing

  • Suma E P
    Being part of the PAC has been an amazing learning and sharing experience. Every PAC partner brings a nuanced point of view on new initiatives taken up by HubSpot before they are globally launched. And the HubSpot team truly listens to the feedback shared.

    Suma E P



  • Matthew Kay
    It's an honour to be part of the PAC. Knowing that HubSpot is listening to Partner feedback, taking it on board and personally being involved in those discussions with senior HubSpot staff is hugely rewarding. It's just another reason why HubSpot gets their Partner Program so right time and time again.

    Matthew Kay

    Head of Operations


  • Romi Dexter-1
    PAC provides a unique opportunity to connect with other partners, share key learnings and gain early access and feedback on proposed changes to how the partner program operates which has proven integral to our connection with HubSpot Global Group and managers.

    Romi Dexter


    Hype & Dexter

  • Andrés Pérez Españon
    Being a member of the PAC was so helpful for me and for my company, I think that with every meeting, it was nice to talk about the strategies for partners, or some topics that partners are concerned about.

    Andrés Pérez Españon



Applying to the PAC

Applications are now open through April 7. Primary contacts at tiered solutions partner organizations received an email on March 27 with a direct link to apply. All applicants will receive an email stating whether or not their application was accepted for the 2023 PAC by early May.

Frequently Asked Questions

  • Primary points of contact at tiered solutions partner organizations received an email on March 27 with a direct link to apply. If you are not the primary point of contact, please reach out to your organization’s primary point of contact for more information. 
    • When the 2023 PAC cohort is finalized, members will be mentioned in a Partner News Blog post about the decisions. PAC members can share this news on their own channels and with their own communities.
    • During the PAC meetings, members will have the opportunity to give feedback on several, strategic projects that will help shape the future of the partner program. 
    • In addition to the quarterly PAC meetings, members will have the opportunity to engage in other forms of feedback throughout the year. Examples of other feedback mechanisms include individual interviews, surveys, and product testing. 
  • An applicant should be a leader within their company (not necessarily the owner) and have an understanding of their partnership with HubSpot. We ask that each company only submits one application for consideration, as each company can only have one representative for the entire year.

  • Regional PAC groups will hold virtual, 90-minute meetings quarterly from Q2 2023 to Q1 2024. It is expected that each PAC member attends all four meetings and completes any necessary prep work. There will also be additional feedback opportunities throughout the year in which PAC members can participate.

  • Once applications close, a group of HubSpotters will independently review applications for each region. Each year, we aim to build an inclusive PAC cohort that is representative of the diversity of our partner community. Our team carefully takes into consideration a number of factors, including diversity of thought and experience within the partner program.

  • Yes, 2022 PAC members need to reapply if they would like to potentially participate in the 2023 PAC. Please note that application acceptance is not guaranteed for any previous PAC member, as we look to bring new voices into the conversation each year.

  • No, elite-tiered partners are not automatically accepted into the PAC. As we continue to grow our partner community, it is important that we actively include diverse perspectives and have representation from all tier levels.

  • All PAC applications will be considered for the PAC itself and other feedback opportunities as they become available throughout the year. If your application matches the criteria for a given feedback opportunity, you may be invited to participate.

    For example, some 2022 applicants who were not selected for the PAC were still able to participate in surveys and interviews for program benefits, as well as product research for the Solutions Directory. Additionally, all partners, regardless of whether or not they apply to the PAC, are invited to take Partner Pulse – our biannual survey to collect program and HubSpot software feedback.

    Finally, we encourage you to apply for next year’s PAC if you are not selected this year.