This season, we’re looking at how to develop a marketing-driven sales enablement strategy for your company. And the first thing you might be asking yourself is, ‘What exactly is sales enablement?” Well, great start.
Sales enablement is the processes, content, and technology that helps sales teams sell efficiently and at a higher velocity.
You can think of sales enablement as a cohesive unit, between your sales and marketing teams, with its own shared language and goals.
Hi. I’m Jorie Munroe, an inbound professor here at HubSpot, the host of Skill Up -- The show where you’ll learn how to take your sales, marketing, and service skills to the next level.
In our first season, we looked at Search Engine Optimization and how you can create an SEO strategy to improve content rankings and drive more traffic to your site. You can listen to the entire first season now, earlier in our show’s feed.
This season, we’re looking at sales enablement and how you can align marketing and sales to close more deals. We’ll be tackling everything you need to know, from qualifying leads, to setting vision and goals, to drafting your sales and marketing SLA.
Each episode’s easily digestible, meaning it’ll only take a fraction of the time you already spend sitting in traffic on the way to work each day. And we’ll be releasing new episodes twice a week. Because, why wait? Right?
Now, I might be your shaman [over these next episodes] through these next 9 episodes, but the real heart of this season comes from interviews.
We talked with a number of sales and marketing leaders, from a wide variety of organizations. And for the first time, well, ever, we’ll even take you inside some of the inner workings here at HubSpot.
But I’m getting ahead of myself. Let’s cue up the first segment.
Ok. You know what sales is. You, likely, have a firm grasp on what enabling is. But give the two their own rom-com meet-cute, and you might be left wondering, what exactly is sales enablement?
Sales enablement is the processes, content, and technology that helps sales teams sell efficiently and at a higher velocity.
But sales enablement really requires the help of those working in and out of sales. That’s right. While sales might get first-name feature here, many of the techniques you’ll learn about are also pretty well-suited for your marketing team.
So you can think of sales enablement as a cohesive unit, between your sales and marketing teams, with its own shared language and goals.
Sales enablement really is a company-wide initiative. Everyone needs to work together. Otherwise the entire strategy collapses. So if you’re in sales, go ahead and send these episodes to your marketing team -- and vice versa.
By the end of this season of Skill Up, you'll walk away with the knowledge and resources you need to design and implement a sales enablement strategy for your company.
Sound good? Thought so. Let’s get into it.