It’s never been easier to start a business, but it’s never been harder to succeed. Each episode of The Growth Show explores the inspiring stories behind how people grow a business, an idea, or a movement.
  

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Featured Episode

Moonpie’s Social Eclipse of the Heart

It’s August 21, 2017. There’s only one thing on people’s minds: The solar eclipse.

Every brand under the sun jockeyed for the cultural zeitgeist, but it was MoonPie — throwing a little shade at Hostess — that won the day. The company’s viral tweet “Lol ok” broke brand social records, and the ensuing demand sold out stores and even caused their bakery to shutdown. Who said social was only good for engagement?

Dooley Tombras gives us a look into how how he made a humble snack cake one of the most out of this world brands on social.

 

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The Host

  • Meghan-Keaney-Anderson
    Meghan Keaney Anderson
    Vice President of Marketing

    As vice president of marketing, Meghan leads the content, product marketing and customer marketing teams for HubSpot. Together with her teams, she's responsible for the company's blogs, podcast, and overall content strategy as well as the company's product launch and customer demand campaigns.

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