Unconventional Business

A HubSpot Australia & New Zealand Podcast

The best companies are the ones that make it incredibly easy, and delightful, to do business with. 

It’s seamless, frictionless, intuitive. It’s not just a better experience, they’re actually disrupting our very notion of what consumers should be able to expect from companies. 

You see, Aussies and Kiwis are a hard bunch to please - we have some of the highest customer experience expectations in the world. And luckily for us, our homegrown businesses know this. 

This season on Unconventional Business, you’ll meet some of our best homegrown brands as they share how they’re growing and winning by disrupting the customer experience.

Listen now

All our episodes, right here!



Episode #1: For the Love of Toilet Paper


Simon Griffiths CEO & Co-Founder, Who GIves A Crap (1)-1

Meet the Aussie brand that’s made toilet paper cool. We talk with Who Gives A Crap’s co-founder and CEO, Simon Griffiths, on all things toilets and toilet paper. 

Toilet paper probably isn’t the first thing you think of when we talk about disrupting an industry. Yet this is exactly what Who Gives A Crap have done.

We talk with Simon about their brand purpose and love of toilet humour, how he crowd funded their launch (including sitting on a toilet, on live stream, for two days), changing the way people think about toilet paper and why they donate 50% of their profits to global sanitation efforts.

Listen on: Apple Podcast | Spotify


Episode #2: The Postal Wars: How Sendle Took on Australia Post

Eva Ross, Sendle-1

When we talk about parcel delivery, the likelihood is that we think about our personal mail, those new shoes you ordered, and how long they took to arrive. But what does it feel like when you’re that business trying to delight your customer through a great delivery experience?

Enter Sendle. Sendle is Australia’s first carbon neutral courier service, created to solve for small businesses.

We chat with Chief Marketing and Customer Officer, Eva Ross, on how you hit the trifecta of affordability, experience and being ‘green’, what it feels like to spur on change in your biggest competitor, Australia Post, why Sendle turned down a $1M investment and what ‘shipping that’s good for the world’ looks like. 

Listen on: Apple Podcast | Spotify


Episode #3: That Will Never Work: Tiles and Errors of Building a Challenger Brand

Ep 3 - website tile

In an era where almost everything can be sold online, selling tiles online probably doesn't sound all that far-fetched. But despite rising consumer demand and an untapped market, Drew and Floss, co-founders at TileCloud, were repeatedly told 'that'll never work' when they set out to build Australia's online tile store.

We chat with the founders about transforming a traditional industry and the questions they had to answer along the way. Can convenience trump price? Where is the sweet spot between being relatable and aspirational? And how do you fit one tonne of tiles in a Toyota Yaris?!

Listen on: Apple Podcast | Spotify


Episode #4: You Snooze, You Lose: Koala's Journey to Household Name.

Ep 4 - website tileFrom one of Australia’s first ‘bed-in-a-box’ brands, to exporting their furniture and lifestyle products, and exceptional service, overseas. Koala’s CMO, Peter Sloterdyk, joins us on the show to talk about why the brands that do it differently to their competitors are the ones that win, the dangers of choice paralysis, and the lessons learned when they exported Aussie sarcasm. 

Learn how Koala are thinking about localisation as they expand internationally, how they got consumers to buy into and adopt a new behaviour, and how to balance innovation and operations when you’re a rapidly growing business with big ambitions. 

Listen on: Apple Podcast | Spotify



Episode #5: Vino for the People: How This Aussie  Company Took the Snobbery Out of Wine

Ep 5- website tile

Standing in the aisle of the bottle shop looking baffled, being guided by an ‘anything but the chardy Aunty Jan drinks’ rule. We’ve all been there. 

Wine snobbery belongs in the past, according to this online wine retailer. Their dream is to democratise wine by taking out the bullsh*t, simplifying the decision making process and talking to customers in a language they understand. We drink wine and find out how you delight a nation of wine lovers with Vinomofo’s Head of Marketing, Mariano Favia.

Listen on: Apple Podcast | Spotify


Episode #6: Digging In: How iSeekplant Pulled This Industry Into the Modern Age

Ep 6 - website tileYou probably don’t spend much time thinking about heavy construction machinery or how that industry works. It’s not exactly sexy or ‘cool’. But it’s often those very traditional industries that are ripe for disruption and ready for scale. 

Co-founder and CEO of iSeekplant, now Australia’s largest plant hire marketplace, Sally McPherson, joins us on the show to answer the big questions. How do you digitise an industry when you’re told “the internet isn’t real”? Why have so many failed at what iSeekplant are trying to do? And what did those early years as a startup look like?

Listen on: Apple Podcast | Spotify


Episode #7: Doing Things Differently: How Tech is Changing the Property Management Game

Ep 7 - website tileOwner or renter, we all have our property horror stories. Tenants late paying the rent, waiting weeks to have your shower fixed, no response from your property manager.

Property management’s an old school industry with rigid processes and a pricing model that makes little sense. Co-founder and Co-CEO of Different, Mina Radhakrishnan joins us to talk about the opportunity they saw to disrupt the industry by bringing technology into what is a very human-oriented industry to create the experience customers crave.

Listen on: Apple Podcast | Spotify


Episode #8: Playing By Their Own Rules: How Xero Changed the Bookkeeping Game

Ep 8 - Xero

Xero has changed how people think about accounting, challenging the status quo of dry and dull by going far beyond being a software provider, to impacting communities and the lives of small business owners.

Today, they’re a rapidly growing global brand. But how did they do it and what does it take to reach this level of success? Xero’s Chief Customer Officer, Rachael Powell,  joins us on the show to talk about why they’ve never done things traditionally and what this means for their customers, people and the brand.

Listen on: Apple Podcast | Spotify


Episode #9: Mission Critical: How v2food Are Changing the Hearts and Minds of Aussie Meat Eaters

Ep 9 - website tile (2)Australia’s one of the biggest meat-eating countries in the world. And demand-supply is a very real issue. If we keep eating meat at the rate we do today, we’re not going to be able to sustain it. 

Creating an alternative is all well and good, but as a brand, how do you change the hearts and minds of Aussie meat eaters? What does the future of alternative meat look like? And how much will brands matter in this category? Andrew May, v2food’s Chief Growth Officer, joins us on the show to answer our many questions!

Listen on: Apple Podcast | Spotify


Episode #10: Something's Brewing: How Four Blokes Are Making Booze-Free Beer Heaps Normal. 

Ep10 - website tile

They’re part of a movement to disrupt an entire category and have set out to change cultural norms around drinking and destigmatise non-alcoholic beers. 

What’s it like breaking in as a small player in a big market? What impact does their mission and purpose have on their work? And how do you change perceptions in a nation that loves a cold one on a summer’s arvo? Ben Holdstock and Pete Brennan, co-founders of Heaps Normal, join us on the show.

Listen on: Apple Podcast | Spotify

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Have ideas for the show?

If you know a brand, or you are that brand, that fits the bill for our show and you'd like to hear them on Unconventional Business, give us a shout!