Why Do Startups Need a CRM?
Your startup is growing now, and it’s growing fast. Whether it’s going viral on Instagram or trending on Tiktok, when the leads start pouring in, pen, paper, and small business tools won’t cut it. Will you survive the viral moment? Sure. Will you thrive? Unlikely.
A CRM can help you make the best of your viral moments by organizing your data and helping you scale with demand. It eliminates guesswork and prevents leads from falling through the cracks. Greater clarity and productivity will lead to more sales and a better customer experience.
Features To Look For in a CRM for Startups
Startup CRMs offer various features to target different verticals or business problems. Here are the features you need to consider when choosing a CRM for startups.
Contact Management
Contact management is fundamental to nurturing a lasting relationship with your customers. To maintain a competitive edge, you need a CRM platform that offers contact management features beyond the basics, such as information storage and task tracking.
The best CRMs for startups offer lead management functionality with advanced activity tracking, lead scoring, automation features, and in-depth analytics. They unify customer data across the organization and help you deliver exceptional customer experiences.
Customer Segmentation
Within your business’s prospects, there’s a wide variety of individuals and organizations with different pain points, communication preferences, and needs. Customer segmentation can help your startup cater to your targets’ individual needs at scale.
Customers want to feel valued, and segmenting them based on metrics such as demographics, behavior, and location allows you to offer a more personalized experience. The best CRMs can help you do this using surveys, contact scoring, and customer data from your internal database.
Once your audience is segmented, your CRM should have the features you need to customize your approach to each customer — allowing you to communicate through their preferred channels, make suitable product recommendations, and create segment-based marketing content.
Sales Automation
Sales automation can save valuable business time by streamlining sales processes through automation. It helps you manage your sales pipeline, automate follow-ups, and create repeatable processes for trainees.
No more awkward conversations when following up on an overdue invoice. Design an email template using a drag-and-drop builder and schedule emails to get paid around the clock without active intervention.
Marketing Personalization
Marketing personalization is crucial to every startup’s success because customers demand personalized shopping experiences. But personalizing marketing strategies to match customer needs isn’t easy. Not all data you collect online is actionable.
Features such as behavioral popups, dynamic content, marketing automation, and personalization tokens make it easy to target customers across demographics. There’s no better way to capture customer attention and build a loyal customer base.
Email Marketing Tools
Email is a timeless sales channel that offers a massive 4200% ROI and can generate, nurture, and convert leads across the sales funnel. Email marketing features such as open tracking, A/B testing, and goal-based email automation templates can help you leverage the power of email for business growth.
Customizable templates, automated follow-ups, and third-party integration options reduce the time required to create email campaigns. They help you get prospects into the funnel and all the way through it with ease.
Social Media Integrations
Pew Research shares that 72% of adults in the US use at least one social media site every day, making social media platforms some of the best performing channels for lead generation. It allows customers to choose where and when they engage with your business, giving them the illusion of control.
Social media posts are a great way to organically improve brand awareness and generate leads. A startup CRM that supports social media integrations can help you capture those leads and provide your sales teams with valuable insights into customer preferences.
The Challenges of Using a CRM for Startups
Introducing a CRM into your business systems might present some challenges. For example, internal resistance can lead to underutilization. As a result, your business never gets the best value from your CRM investment.
Often, it’s a simple case of employees not realizing how a CRM for startups can improve their productivity or simplify their tasks. They might mistake a CRM for being exclusively a customer database. But it’s capable of a lot more.
Other challenges include a complicated UI and an inability to adopt new changes. People often mistake familiarity with productivity. Moving away from familiar apps and platforms seems like a waste of the time spent learning and building expertise with those technologies.
Fortunately, you can address these issues with incentivized training campaigns to encourage adoption. Once your employees are familiar with the new CRM software, they’ll take to it in no time.
