Plan your content strategy and build search authority.
Today, search engines reward websites whose content is organized by topics. HubSpot’s content strategy tool makes it easy to discover and rank for the topics that matter to you and your customers.
You’ll get topic suggestions based on relevance, competition, and popularity, as well as access to monthly search data so you can estimate how ranking for specific topics will translate to organic traffic gains. Then, use HubSpot’s integrated content tools to create clusters of web pages and blog content around each of your core topics.
Easily designate canonical URLs to focus your search authority on your most influential pages, track all your important topic clusters in one dashboard, and watch your traffic increase over time as you build search authority.