In 2018, we completed a research study on the ROI of using the HubSpot Growth Platform. Highlights include:
more visitors per month within one year
more leads per month within one year
of customers saw an increase in lead to customer conversion rate
3 Months
2.0x
6 Months
3.7x
1 Year
6.2x
3 Months
1.5x
6 Months
1.7x
1 Year
2.1x
3 Months
1.9x
6 Months
2.8x
1 Year
4.2x
3 Months
1.40x
6 Months
1.80x
1 Year
2.90x
3 Months
1.50x
6 Months
1.70x
1 Year
2.90x
3 Months
1.50x
6 Months
1.80x
1 Year
2.30x
Lead growth shown is for customers in North America. Download the full report for local data in your region.
Our Landing Pages have an average 55% conversion rate, while our visitor to contact rate is amazing – 13% of all visitors to the website have either signed up for a trial or given us their information. Our closed deals have increased; we have a 5% conversion rate from contact to paying customer.
Nectafy's blog post, In-Depth HubSpot Review: 5 Years of Real-World Use describes the returns they've seen just after 5 whole years of using HubSpot's software.
Overgo Study's article, Inbound Marketing with HubSpot vs. Without HubSpot, breaks down the results their clients who implemented HubSpot's software realized vs. those who tried inbound marketing with other tools.
Calculate your company's potential ROI with HubSpot’s software using this handy tool.
Get StartedDownload the entire 2018 ROI report, and learn what return on investment you could see by other customers growing using HubSpot's software.