The ROI of the HubSpot CRM Platform

See the value you could gain by investing in the HubSpot CRM Platform

Customers Who Use HubSpot Grow Better

In 2021, we analyzed data from HubSpot's 103,000+ customers to determine the ROI of the HubSpot CRM Platform. The results speak for themselves.

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    Marketing ROI

    Customers see an average of 189% increase in website traffic and 180% increase in inbound leads one year after purchasing HubSpot.

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    Sales ROI

    Customers see on average a 92% increase in deals closed-won and 41% increase in deal close rate one year after purchasing HubSpot.

Customers across all industries, sizes and regions see growth with HubSpot

Inbound Lead Improvement by Industry

 

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Download the full report to see more data specific to your industry, region, country and size.

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See the improvement customers experience with each of our products

Marketing Hub ROI

 Website traffic Inbound Leads
Starter

+51%

+24%

Professional

+171%

+158%

Enterprise

+203%

+169%

This table displays the improvement in each metric 12 months post-purchase compared to the benchmark set in month 1.

Sales Hub ROI

 Deals Closed-Won Deal Close Rate
Starter

+24%

+32%

Professional

+99%

+35%

Enterprise

+347%

+65%

This table displays the improvement in each metric 12 months post-purchase compared to the average set in the first 3 months.

More Hubs = More Growth

Customers who capitalize on the power of the HubSpot CRM Platform see the greatest improvement over time

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    Marketing + CMS Hub

    By combining Marketing Hub and CMS Hub, customers see even greater improvement in website traffic over time.

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    Marketing + Sales + Service + CMS Hub

    The Marketing, Sales, Service, and CMS Hub bundle outperforms Sales Hub alone and other bundles for improvement in deals closed-won one year after purchase.

Get The 2021 ROI Report

Download the entire 2021 HubSpot CRM Platform ROI report and see the return on investment you could experience with HubSpot's software.

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